Human Statue Bodyart: Red Bull
Mark Webber Leads Monaco Grand Prix, by Greg Tingle
- 17th May 2010
hard to dispute that in the world of professional
sports (and pseudo sports), there's brands and individuals
that have a tendency to dominate the headlines (and
grab the best sponsorship deals in the process). Some
of the hype is manufactured while some is genuine
and fueled along by the sportsmen and women, and their
worldwide fan base.
Man and Gambling911 has noticed the ever growing
trend of sports, entertainment, gaming (namely poker)
merging, and brands and their stars race to the top,
and do their best to maintain pole position, ready
to pounce for the next championship.
pro wrestling living legend 'The Nature Boy' Ric Flair
(Fliehr) and his son, Richard, are doing the NASCAR
rounds in the U.S.A, and 'Natch' feeling and getting
lucky, also came to biz terms with the North Carolina
and South Carolina Education Lottery. Woooooo! Son
of Hulk Hogan, Nick Hogan, is also showing promise
in professional auto racing circles, in a great comeback
following the highly publicised Hogan Jr car wreck
(in the suburbs) a few years back.
has certainly been making waves in professional sports
and news media circles of late.
course Aussie Mark Webber has now taken the lead in
the Monaco Grand Prix as of last night. Webber is
the first Australian to accomplish this feat since
the legend Jack Brabham some 51 years ago.
betting firms have plugged into the action with Betfair
and Paddy Power being most prominent in the F1 sector
and motorsport as a whole.
the current excitement of the F1 sector has seen some
of the poker and casino world plug right into the
few weeks ago Richard Branson's Virgin Racing came
to sponsorship terms with Full Tilt Poker.
recently outlined at Gambling911, a number of weeks
before the public Virgin - Full
Tilt Poker deal, PartyGaming's PartyPoker
signed up F1 superstars Jaime Alguersuari and Giancarlo
Fisichella as brand ambassadors. Poker legend and
Poker Tour mainstay Mike Sexton remains the global
PartyPoker ambassador. Last month following the sporting
theme, PartyPoker also signed up Italian football
legend Francesco Totti. The financial terms of the
poker sponsorship deals are not currently known, as
all parties appear to want to keep the details under
wraps. PartyGaming, keen to ramp up in Europe, in
line with their global strategy is currently running
some sports cars promotions (sorry, no F1's as the
prize), but here's the specs...
- Grand Win Auto - Win A Maserati GranTurismo
- Drive The Dream - Win a Aston Martin DB9 Coupe
Back To The Action...
rise has sent bookies and punters into a frenzy, with
50% James Packer owned Betfair taking big money, and
Irish owned Paddy Power also seeing a jump in numbers
and new accounts.
is the first time an Australian has led the championship
since Alan Jones in 1981.
led from his fourth pole to the finish. It was his
second recent win after Spain last weekend.
finished unchallenged ahead of Red Bull team-mate
Sebastian Vettel as the Red Bulls delivered their
third successive one-two and fourth in six races this
year, this time ahead of Pole Robert Kubica who was
third for Renault.
who has been linked to a move to Ferrari next season,
started on pole position and was never really challenged
around the tight street circuit.
be up there achieving things that Jack Brabham achieved
is special for me and difficult to take in just now,"
Webber said before starting formula one's most iconic
race, which he led from start to finish.
is a legend in the Webber house and if it was not
for Jack Brabham I would not be here now. My dad followed
him closely and was a big fan - he always followed
open-wheeled racing much more than what we call 'taxi-racing'
at home. He has been an inspiration and a friend and
he has done a lot for me."
who last week won the Spanish Grand Prix in similar
fashion, shot to the lead at the first turn in his
Red Bull dream machine ahead of teammate Sebastian
didn't have to wait long for drama, with Nico Hulkenberg
(Williams) crashing at 270km/h in the tunnel on the
first lap, bringing out the safety car.
was the next casualty, with his McLaren's engine overheating
on lap three. The safety car departed the track on
lap six and the racing resumed. "I think it got
a little bit hot on the way to the grid," Button
told the BBC. "We left a [air intake] bung in
on the left-hand side of the car that obviously you're
meant to take out on the way to the grid. That's cooked
who could be Ferrari's potential replacement for the
Brazilian Felipe Massa next season, set several fastest
laps before narrowly avoiding disaster on lap 74 of
78 when two back-markers crashed in front of him.
He went to the chequered flag just after the fourth
safety car of the race left the track, with Vettel
pipping Robert Kubica (Renault) for second place.
said "I couldn't keep up with him today. He was
gone too far away for me and I had to race to stay
second this time."
"I tried to pass Sebastian, but I lost the place
on the first lap and that was it."
came home fourth for Ferrari ahead of the 2008 champion
Briton Lewis Hamilton in a McLaren with seven-times
champion German Michael Schumacher, 41, taking sixth
for Mercedes after a controversial move behind the
Safety Car to pass Spaniard Fernando Alonso on the
was later penalised 20 seconds for the manoeuvre by
stewards and relegated to 12th spot.
Mercedes team-mate and compatriot Nico Rosberg was
promoted to seventh ahead of another German Adrian
Sutil of Force India. Italian Vitantonio Liuzzi was
ninth th in the second Force India.
was almost drawn into a late drama when he came into
the Rascasse hairpin to find Italian Jarno Trulli
of Lotus colliding with Indian Karun Chandhok of the
Hispania team in spectacular fashion.
flew in the air and I was just hoping there would
be some room to go through on the inside and I would
have some options," said Webber. "Thankfully
"Jarno Trulli has just apologised to me - there
was absolutely no way he could get through there.
It's a real shame because I was driving my best race
of the year so far and I was on track to be the best
of the new teams.
car just missed my head. I ducked down and it came
over and hit the roll hoop."
Ferrari boss Stefano Domenicali took a dim view of
Schumacher's passing of Alonso behind the safety car.
should be the rule... you can't overtake on the final
lap. Our understanding of the regulations is pretty
clear, but let's just and see what the stewards say."
Trulli's crash may have been spectacular, it was no
more horrifying than the two that saw the two Williams
men eliminated earlier when they crashed out - German
rookie Hulkenberg in the tunnel and Brazilian veteran
Rubens Barrichello at Massanet - in separate incidents.
were huge accidents that caused great damage to the
cars, ripping off wheels and wings. "After my
pit stop, the car was not together, the steering wheel
felt numb," said Barrichello. "Something
was not good until the crash. They are analysing what
Webber, there was no immediate analysis pending. "I
predict a few sore heads in the morning," he
said. "You have to celebrate your wins and they
don't come any better than this."
Australia scored a rare double at Monaco, with 20-year-old
Daniel Ricciardo claiming victory in the final support
from Perth, earned his first win in the World Series
by Renault with his debut drive at Monaco and has
already been touted a formula one star of the future.
for French Team Tech 1, Ricciardo never looked back
after claiming pole position.
Man very occasional mentor (but full time inspiration),
Sir Richard Branson, quite the business and sporting
daredevil all-rounder, summed it up beautifully a
few months ago..."We're going to make racing
fun and sexy again". Fun and sexy for your Virgin
Racing - Full Tilt Poker pairing too we note, but
PartyGaming is also in the race. Could be not long
until we see a James Packer' Crown Casino - City Of
Dreams or Betfair F1 car doing laps, and winning?
Don't laugh, stranger things have happened...
in the lead and online poker rooms sponsoring Branson's
Virgin Racing... anything is indeed possible as the
world of professional motorsport and poker evolves.
As real life superhero Bill Goldberg (and his monster
truck team say), "Whose Next"? Go Aussie
Tingle is a special contributor for Gambling911
is primarily a media, publicity and internet portal
development company. They cover over a dozen industry
verticals including gaming and sports betting. Media
Man publish Australian Sports Entertainment http://www.australiansportsentertainment.com
writer has conducted b2b with various arms of Betfair,
PartyGaming and Virgin.
writer owns shares in Crown Limited and Virgin
Bull is the brand name of an energy drink that originated
in Thailand and, in a version adapted to Austrian
tastes, is now popular throughout the world. Sold
by Red Bull GmbH as an energy drink to combat mental
and physical fatigue, it contains, per 250 mL (8.3
U.S. fl. oz.) serving, about 21.5 g sucrose, 5.25
g of glucose, 50 mg of inositol, 1000 mg of taurine,
600 mg of glucuronolactone, vitamin B — 20 mg
of Niacin, 5 mg of Vitamin B6, 5 mg of Pantothenic
Acid and .005 mg of Vitamin B12 — and 80 mg
of caffeine. The caffeine in one serving is similar
to that found in an average cup of brewed coffee (typically
100 mg/250 ml cup, but 72 mg for a U.S. regular 6
fluid ounces cup of coffee) or twice as much as found
in a can of Coke (40 mg/330 ml can). A sugar-free
version has been available since the beginning of
2003. Sugar-free Red Bull is sweetened with aspartame
and acesulfame potassium, as opposed to sucrose and
drink is intended to taste like mixed berries,
and is commonly used as mixer in alcoholic drinks
such as vodka and is the base ingredient in the
now famous Jägerbomb and Remytini. Almost
1 billion of the slim 250 ml cans were sold in
2000 in over 100 countries, 260 million of them
in the UK. In 2006, more than 3 billion cans were
sold in over 130 countries. 3,903 employees generated
2.6 billion euros in turnover.
March 24, 2008 Red Bull introduced their first
foray into the cola market with a product named
Bull has an aggressive, multi-angle, and international
marketing campaign. Red Bull Gmbh sponsors everything
from extreme sports like snowboarding, cliff-diving,
surfing, formula 1 race cars, and break dancing
to art shows, music, and video games. It also
hosts events like the "Red Bull Flugtag"
and other such contests, designed to amuse participants
and observers. By associating the drink's image
with these activities, the company has created
a very marketable "cool" image with
tremendous brand power. In addition, the sleek,
thin, sharp packaging creates a sexier image than
some other cola counterparts. Hence, this one
energy drink has created a market for over 150
related types of merchandise. British institution
Advertising Standards Authority has upheld complaints
about claims made in the publicity of Red Bull
in the United Kingdom since 1997. Even with all
of the concerns regarding Red Bull, in 2000 the
corporation earned around $1 billion in worldwide
sales and Red Bull held 65% of the market share.
Red Bull is also extending protection of its trademarked
phrase of 'gives you wings' to cover similar variants.
A charitable Polish organization, Fundacja Grayny
Malecha, which collects money to provide clothing
and school books for impoverished children, is
currently being sued for trademark infringement
for using the phrase "give children wings"
in its slogan, despite the stark dissimilarity
between the companies making it unlikely that
a consumer would be confused.
original Red Bull drink was developed in Thailand
by the company TC Pharmaceutical, where it was
sold under the Thai name 'Krating Daeng'. The
recipe was based on Lipovitan, an earlier energy
drink that had been introduced to Thailand from
Japan. Krating Daeng sales soared across Asia
in the 1970s and 1980s, especially among truck
drivers, construction workers and farmers. Truck
drivers used to drink it to stay awake during
the long late night drive. The working class image
was boosted by sponsorship of Thai boxing matches,
where the logo of two red bulls charging each
other was often on display.
Thai product was transformed into a global brand
by Dietrich Mateschitz, an Austrian entrepreneur.
Mateschitz was international marketing director
for Blendax, a German toothpaste company, when
he visited Thailand in 1982 and discovered that
Krating Daeng helped to cure his jet lag. Between
1984 and 1987, Mateschitz worked with TC Pharmaceutical
(a Blendax licensee) to adapt Krating Daeng for
European audiences. At the same time Mateschitz
and Chaleo Yoovidhya founded Red Bull GmbH; each
investing $500,000 of savings and taking a 49%
stake in the new company. They gave the remaining
2% to Chaleo's son Chalerm, but it was agreed
that Mateschitz would run the company. Red Bull
GmbH launched the “Austrian” version
of Red Bull in 1987, which is carbonated and not
as sweet as the original Thai recipe. “Austrian”
Red Bull entered its first foreign market (Hungary)
in 1992, and the United States (via California)
is the Austrian formula that has taken almost
half of the US market for energy drinks, and up
to 80% of the market in some other countries continue
to market the original formula across Asia. In
2006, Forbes Magazine listed Chaleo as being the
292nd richest person in the world with an estimated
net worth of over $2.5 billion while Mateschitz
was listed at number 317.
Man does not represent Red Bull