Australia promo by Human Statue BodyArt (Photo
credit: Human Status BodyArt)
Australia is a statutory authority of the Australian
Government, which promotes Australia as a tourism
destination internationally and domestically and delivers
research and forecasts for the sector. Tourism Australia
reports to the Cabinet Minister with responsibility
for tourism, the Hon Martin Ferguson AM, MP.
on 1 July 2004, Tourism Australia brings together
the collective skills and knowledge of four separate
organisations: the Australian Tourist Commission;
See Australia; the Bureau of Tourism Research and
Tourism Forecasting Council.
main objectives of Tourism Australia under the Tourism
Australia Act 2004 are to:
* Influence people to travel to Australia, including
* Influence people travelling to Australia to also
travel throughout Australia;
* Influence Australians to travel throughout Australia,
including for events;
* Help foster a sustainable tourism industry in Australia;
* Help increase the economic benefits to Australia
Australia is a statutory body subject to the Commonwealth
Authorities and Companies Act 1997 (CAC Act). This
recognises the commercial focus of the new body and
the need for it to operate flexibly in a commercial
Crowe: ambassador for Sydney - 27th January 2008
The Sydney Morning Herald)
Russell Crowe, businessman Peter Holmes a Court and
world surfing champion Layne Beachley have been named
Premier Morris Iemma said the three would help promote
Sydney and NSW to the United States.
are international heavyweights who can influence people
from industry, business, entertainment and sport,"
Mr Iemma said in a statement today.
public support of Sydney will encourage people to
visit and invest in business, tourism, the arts, sport
Sydney ambassadors will be part of a promotional campaign
that will appear in the US later this year."
Iemma said the appointment of the ambassadors would
help strengthen links between NSW and the US.
United States is NSW's fourth largest export destination
and Australia's largest source of foreign investment,"
three have been taking part in G'Day USA events, which
aim to showcase Australia to the US.
Bingle bungle for Tourism Oz? Not really, by Joel
Gibson and Tim Dick - 20th March 2006
The Sydney Morning Herald)
debate about the blueness of the word bloody, inappropriate
text messages, a ban in Britain and then a backflip
by the censors.
this bloody ad campaign needs now is for some old
topless pics of its angelic heroine to surface, right?
From the before-they-were-famous file today comes
this shot of the fresh new face of Australian tourism,
Cronulla's Lara Bingle. The Brit-inspired lad mag
Zoo Weekly went looking for photos of Bingle's boobs
after its readers responded, er, very positively to
her starring role in the infamous "Where the
bloody hell are you?" ads for Tourism Australia.
bingo, they found a couple that someone shot six months
ago, albeit partially obscured by the Bingle arms.
most of Bingle's boobs hit the stands today, just
in time for the triumphant return of Bingle and the
federal Minister for Tourism, Fran "Bloody"
Bailey, from Britain, where they managed to convince
censors of the harmless innocence of blue-mouthed
Aussies in cossies.
will now have to convince Bailey and Tourism Oz of
the innocence of these pics, which shouldn't be too
hard. Although Zoo's press release declared "Lara
Bingle poses topless for new men's magazine"
you'll note - unless you're Fred Nile - that the Bingle
version of topless is relatively boobless.
raises the question: where the bloody hell are they?
asked the editor, Paul Merrill. "As far as we
know [these are the raciest pics taken of her],"
he assured us. "They're very provocative photos
… She's not actually revealing the Lara Bingle
nipple at this stage. But maybe that's for a later
reckons Tourism Oz will like them, too, according
to the "all publicity is good publicity"
approach it took to the British ban.
called its PR folk yesterday to find out, but haven't
heard back. All together now: "Where the bloody
hell were they?"
Song Launched To Help Promote Australia To The World
- 24 Nov 2004
A new song to help boost Australia's appeal with travellers
from around the world was unveiled today by Tourism
Australia, following a nationwide search in the Song
for Australia competition.
song, This is Australia, created by Sydney-based singer/songwriter
Jackie Bristow, was announced today as the winner
of the Song for Australia competition as decided by
the Australian public. The competition, organised
by Tourism Australia , sought to find a song which
best captured the essence of Australia and would help
to promote the country to travellers worldwide.
Australia Acting Managing Director, Ken Boundy said
the competition provided an opportunity for all Australians
to become involved in choosing a song which conveys
both the people and the place.
the past year the Song for Australia competition has
attracted overwhelming support - from the hundreds
of talented songwriters, who entered the competition,
to the hundreds of thousands of Australians who voted
to decide the winning song," Mr Boundy said.
an excellent response from songwriters Australia-wide
we have a song that will be featured in tourism promotions
aimed at inspiring travellers worldwide to experience
Australia for themselves.
winning song will feature in a new consumer video,
which is part of the further roll out of the new Brand
Australia marketing approach - helping to differentiate
Australia from its competitors.
song, This is Australia, brings to life a very personal
perspective of Australia that will help to broaden
the image and understanding of Australia as well as
appealing to the hearts and minds of travellers globally.
This is Australia is also a song which all Australians
can be proud of."
call for entries to Australian songwriters earlier
this year resulted in around 500 entries in the S
ong for Australia competition. A panel of music industry
representatives, including Deni Hines, and tourism
marketing representatives selected five finalists
for the public voting competition.
the five finalists the Australian public were invited
to select the overall winner through a two week promotion
run nationally on radio. When voting for the Song
for Australia competition closed in late July a total
of 163,749 votes had been received with the winning
song, This is Australia by Jackie Bristow, the clear
winner with 96,970 votes.
of Commercial Radio Australia, the commercial radio
industry's peak body, Joan Warner said commercial
radio was proud to support the campaign to find a
Song for Australia and to nurture Australian song
just two networks - Radio 2UE and parts of the John
Laws and Southern Cross Broadcasting networks, and
the Austereo part-owned MCM Take 40 Australia and
adult networks, over 100,000 votes were generated
in a little over two weeks," Joan Warner said.
activity has demonstrated the power of commercial
radio to reach Australians en masse and to act as
a call to action and interaction - in this case to
vote for this important song. All commercial radio
stations would like to congratulate the winner and
Tourism Australia for this exciting initiative,"
winning songwriter Jackie Bristow said it was a great
honour to have her song chosen by Australians as the
song to help promote the country around the world.
are so many things I love about Australia - not only
the land and light and beauty of the country - but
the goodness and honesty of the people," Jackie
Bristow said. "I have tried to capture all of
this in my song."
there is so much history here and so much to learn
from the land and the people, I hoped the feeling
and inspiration I had felt could be shared and felt
by others through the song -This is Australia."
the past two months, This is Australia has been professionally
recorded with Jackie Bristow singing lead vocals and
accompanied by a full orchestra of 20 musicians and
backing vocalists. The final recording was produced,
arranged, engineered and mixed by Daniel Denholm at
Studios 301 in Sydney .
is Australia will be used in Tourism Australia promotions
including new consumer and trade videos, at trade
events, and as the on-hold music for Tourism Australia
Bristow will also perform This is Australia live at
Australia Week Celebrations in London in early 2005.
Man Australia does not represent Tourism Australia