is a mobile phone content provider, based in Berlin,
Germany. In China and the company's English-speaking
markets, currently Australia, Ireland, New Zealand,
the United Kingdom and the United States, the company
trades under the name Jamster!.
main line of business is the creation and marketing
of ringtones for mobile phones. It is perhaps best
known for the Sweety the Chick and Crazy Frog characters.
The company also sells insurance for mobile phones
and home electronics and runs online gaming and online
dating services. In 2005 it started doing business
in the United States and China.
company was founded in Berlin's Kreuzberg district
was a successful internet security company that had
a series of product lines that connected mobile network
companies' text message networks together securely
- in 2004, about 3 billion per day. VeriSign CEO Stratton
Sclavos recognised that with VoIP products developing,
the revenues could decrease, and so he hired Vernon
Irvin as Executive Vice President and General Manager
of VeriSign’s Communications Services division
to solve the problem. Irvin saw good but technical
and expensive products, but saw the volumes of exchange
over the system as the solution.
late 2004 under Irvin's direction, VeriSign bought
Jamba for $270 million. Jamba at the time built mobile
applications, games, ringtones and wallpapers, and
was also in over 40 countries worldwide. The VeriSign
team had recognised that there were twice as many
mobile phones than computers, which also had built-in
computer technology. Effectively, VeriSign now had
a new content distribution platform which also integrated
with the internet, which was both secure and auditable
- now all they needed was the content.
relocated Jamba's HQ Office to the well known Dom
Aquarée in the center of Berlin.
Irvin sourced content, Jamba became Jamster in the
United States. Irvin struck a deal with Kevin Liles,
President of Warner Music Group, to provide mobile
consumers with early access to hip-hop artist Mike
Jones' debut album "Who Is Mike Jones?"
- in return, Jones created the first artist-endorsed
Jamster ring-tone advertisement in the US. When "Who
is Mike Jones" was released it debuted among
the top 5 albums on the Billboard charts and went
on to sell over a million copies. The Crazy Frog ring
tone did the same in Europe.
boomed - when VeriSign bought the business it had
a turnover of $15 million per quarter and 3 quarters
later this increased to $150 million a quarter - in
2005 the company made close to $600 million in revenue.
VeriSign expanded Jamba/Jamster by the acquisitions
of UNC-Embratel and Unimobile. Jamster also added
to its revenues by adding "impulse purchasing"
- when you downloaded one ringtone, you were offered
others. This turned into interactive advertising,
for which the mobile owner was charged, sometimes
unknowingly. This created controversy in Europe, and
was quickly withdrawn.
developments included finding the next American supermodel
in liaison with L'Oreal, where people sent in pictures;
while VeriSign Back-Up means that if your mobile phone
was stolen, you could re-download the MP3 music tracks
to your replacement handset.
12 September 2006 News Corporation announced it will
pay approximately $188 million for 51% shares in Jamba!
and would combine it with Fox Mobile Entertainment
assets, such as Mobizzo, with Lucy Hood, formerly
President of Fox Mobile Entertainment, becoming CEO
of the joint venture. On 23 October 2006 it was announced
that Vernon Irvin would join XM Satellite Radio as
Chief Marketing Officer (Credit:
is Europe\'s leading provider of mobile entertainment
with a wide choice of mobile phone downloads: polyphonic
and monophonic ringtones, real music tones, true tones,
mobile phone java games, colour wallpapers, animated
screensavers, colour backgrounds, mobile video, mobile
karaoke, colour logos, mobile phone themes, operator
logos, picture messages, SMS and MMS info channels,
sexy downloads and much more.
for by a panel of over 300 mobile industry executives,
Jamster has been awarded the title of Best D2C Aggregator
for 2006, for the revolutionary Crazy Frog advertising
campaign by Mobile Entertainment magazine. Tim Green,
executive editor of Mobile Entertainment, said: "These
awards recognised the talent and hard work that is
making mobile content the world\'s most exciting new
industry. It was a truly amazing night and we look
forward to doing it all again next year - in a bigger
the Best D2C Aggregator 2006 shows successful marketing
and overall awareness for driving mobile entertainment
in the industry. It also proves Jamster\'s creativity
in approaching and making the most of its available
Thomas Richter, Senior Content Manager of Jamster,
said: "Thank you all, this means really a lot
to the boys back in the office. And it seems to me,
you want more Crazy Frog commercials."