Maxworthy is CEO of maxys.com.au and Max Media
year old Scott was born and bred in the Sutherland
Shire, south of Sydney, Australia; is a tragic
Cronulla Sharks supporter, a surfer, photographer,
musician, public speaker, business man, marketer,
entrepreneur and has been involved with personal
computer technology for nearly thirty years.
An Interesting Adventure
realising at a young age his musical and professional
sporting career opportunities were limited he
began his business career in finance with Kerry
Packers Consolidated Press Investments group.
Note: During the weekend he still played in the
band with his father Peter, brother Brett and
a few years he moved into the rapidly growing
personal computer industry and with the computer
skills learned in finance, quickly became National
IBM Product Marketing Manager for the Australias
largest computer reseller franchise network. His
focus was always on what technology meant for
users and businesses.
years later, having a strong interest in this
new concept of "multimedia computing"
he headed off to the UK where he teamed up with
a Scottish entrepreneur who developed a CD ROM
directory of the UK's leading creative talent
- it was a really tough job he said, traveling
and working with all those beautiful models and
leading advertising agencies in the UK. This business
went from conception to sale to a large global
publishing company in just over a year.
in the UK he fell in love with the community aspects
of English hotels and on returning to Australia
did some corporate consulting work until he found
a hotel he could convince his family to get involved
with. Sydney pubs at that time had lost that loving
feeling and live entertainment was practically
1996 the Maxys took over management of the Intersection
Tavern at Ramsgate, in Sydney's southern suburbs
not far from where they grew up. Scott was the
General Manager responsible for all marketing,
entertainment and operations. maxys.com.au was
launched - Australia's first cyberpub.
eighteen months they had turned the hotel into
a very popular local water hole. The hotel focused
on the highest level of customer service; creating
a passionate team and having lot's of fun with
their customers. Events ranged from Skirmish and
Race Days to Toga, Hippy, Pajama Parties to Sunday
morning ten pin bowls. Live entertainment was
a key factor and special guest artists with the
Maxys Band included Mark Williams, Ian Moss, Mal
Eastick, Terry King plus a host of others. In
November 1997 the hotel was sold at 4x the original
the sale of the hotel, Max Media then launched
BANGitUP.com, an internet portal for the $141b
Australian Building and Construction Industry
which over seven years grew to over 75,000 builders
and trades listed; 1,000 suppliers and 17,000
online customers. Scott was CEO and his father
Peter Chairman. E-commerce enabliing the building
industry was one of Scott's greatest challenges
but promised massive rewards. It was during this
time he began to experiment with online video
July 2007 Peter Maxworthy suddenly died in a tragic
boating accident the day BANGitUP had agreed to
January 2008 Scott began working with old friends
RidgeFilms to help them develop their corporate
video production business.
May maxys launched the new Ridge
Films website and within eight weeks they
ranked in the top
three on Google. Sales time per job was reduced
by 75% and quote:order increased 200%.
July 2008, the new maxys.com.au was launched featuring
their new "personalise the web" service
- a joint venture between RidgeFilms and maxys.com.au.
lives in Sans Souci on Botany Bay with his naturopath
partner Kim and their two big dogs Basil the Bull
Mastiff and Bella the Great Dane.
Maxys Band continues to perform at local pubs
contact Scott directly for an interview or public
speaking request. (Credit:
Max Media and Entertainment).
Media and Entertainment
1994 Max Media and Entertainment Pty Ltd was formed
by the Maxworthy family to combine the creative
talents, skills and resources of the group.
business provided new media consulting services
to the NSW Government and corporate clients such
as the John Fairfax Group and Australian Consolidated
Press. He also did a stint with the Advanced Networks
division of Telstra selling Interactive Voice
Response systems to corporate and government call
this time Internet use was low - US number of
internet users was 10%; Australia 8.5% and Worldwide
less than 1%. The major use of the web was email
and chat. Internet speeds were slow an average
28.8 Kbps (Kilobytes per second) on a dial up
November 2007, Max Media began collaborating with
RidgeFilms to look at Internet video production
services to the Corporate and Government market.
less than six month Ridge rose to high rankings
on Google and other search engines for corporate
July 2008, maxys.com.au was relaunched with our
"Personalising The Web" video technology.
renewed energy and mission - to focus our energies
on creativity, innovation and helping our customers
and partners Focus Attention on Customer Engagement
(what we call "The FACE" program).
* Over the last thirty years personal computers
have fundamentally changed how we manage information.
* Over the last fifteen years the Internet has
increasingly changed the way we interface and
communicate with our customers, employees, peers,
government and suppliers.
* The next 15 years and beyond offers enormous
opportunities for smart businesses, government