LONDON,
UNITED KINGDOM - (Marketwire - Nov. 1, 2010) -
Virgin
Games, the leading online gaming company,
has launched its first ever television advertising
campaign for its casino site, Virgin
Casino. The advert aims to cement Virgin Casino's
position as the home of online slots by promoting
the wide range of games that the company now offers,
and the fact that it launches at least one new
game every week.
The
20 second advert, which is part of a £500,000
campaign, uses a space theme to introduce viewers
to the world of Virgin Casino and features well
known online game titles such as Cleopatra, Da
Vinci Diamonds and Monopoly Multiplier. It was
produced by ABF Pictures with MGOMD acting as
media planners and buyers.
Oliver
Wilson, Casino Acquisition Manager, commented:
"We had such a fantastic response from our
first Virgin Bingo ad launched last year that
we decided that this was the right way to go for
Virgin Casino. Bingo received a 100 per cent increase
in player registrations on the back of the first
adverts aired late last year and this evidence
suggests it makes absolute sense for TV to play
a significant part in the marketing mix for the
casino product.
"TV
advertising is a new strategy for Virgin Casino
and we believe a natural fit. Consumers like the
familiarity and security of knowing they are playing
with a trusted and reputable company. Being part
of the Virgin brand helps this, while TV raises
awareness of the casino product and the range
of slot games we offer."
The
advert premieres on 1st November and will run
for two weeks. It is a test campaign covering
two UK regions that will test Direct Response
TV prior to a national heavyweight rollout in
the future. The two week campaign will run mainly
on ITV and Channel 4.
The
TV advertising will be supported by a range of
direct response activity including PPC and Display
Media. Affiliate marketing will also play a significant
role in the campaign and will run through Virgin
Games' in-house affiliate system.
Launched
in 2004, Virgin Games is one of the UK's leading
online gaming sites. To visit Virgin Games go
to www.virgingames.com.
Notes
to editors:
About
Virgin Games:
Virgin Games (www.virgingames.com)
launched in June 2004 and has quickly established
itself as one of the leading gaming websites in
the UK. Virgin Games comprises three distinct
offerings:
•
Virgin Casino, offers content from a range of
games suppliers including WagerWorks, Microgaming,
Cryptologic, Freemantle and Ash Gaming, bringing
consumers classic casino games like Blackjack
and Roulette, as well as great feature slots like
Monopoly, Rubik's, X-Factor and the highly popular
MegaJackpots progressive games.
•
Virgin Poker, part of the Boss Media network,
offers a huge array of games and content for beginners
through to experienced pros – as well as
the most generous loyalty scheme in the industry.
•
Virgin Bingo, part of the Virtue Fusion network,
offers cash prizes worth thousands of pounds in
the progressive jackpots, as well as Virgin prize
bingo and a range of unique Virgin Games bingo
games.
