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The
Lord Of The Rings
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Release
09
August 2010
MICROGAMING SET TO LAUNCH THE LORD OF THE RINGS™:
THE FELLOWSHIP OF THE RING ONLINE VIDEO SLOT GAME
First Title to Utilize Proprietary Cinematic Spins™
Technology Allowing Players to Experience the Film
with Every Spin
ISLE
OF MAN – Microgaming today announced the imminent
launch of a new flagship game, The Lord of the Rings:
The Fellowship of the Ring Online Video Slot Game.
This slot game is the first to utilise Microgaming’s
new Cinematic Spins™ technology, allowing gamers
to see clips from the films with every spin.
The
Lord of the Rings: The Fellowship of the Ring is a
new online slot game that is part of a multi-year
licensing agreement Microgaming signed with Warner
Bros. Digital Distribution in 2009. The company is
developing a series of cutting-edge, graphic rich
video slots based on this popular movie trilogy and
will use animation material, themes, and characters,
from the trilogy of The Lord of the Rings™ motion
pictures that include The Lord of the Rings: The Fellowship
of the Ring, The Lord of the Rings: The Two Towers
and The Lord of the Rings: The Return of the King.
These online slot games will be available to adults
only in countries where online gaming is permitted.
The
Lord of the Rings: The Fellowship of the Ring is the
first online video slot to use Microgaming’s
Cinematic Spins™ state-of-the-art gaming technology.
This allows movie clips to act as moving backgrounds
behind the reels during spins providing players an
unprecedented level of excitement and immersion.
Win sequences and expanding wilds also use cinematic
clips, instead of traditional animated graphics. The
slots feature famous scenes from the film including
Ringwraiths during the attack at Weathertop, Balrog
in the Mines of Moria, and Uruk-hai in the woods of
Middle-earth. Players will also enjoy seeing characters
from the films that include Frodo, Aragorn, Saruman
and the deadly Black Riders.
Roger
Raatgever, CEO Microgaming comments: “Microgaming
has always been ahead of the curve with innovative
offerings, but this game really does push the boundaries
of what an online slot can do. The Lord of the Rings:
The Fellowship of the Ring looks and feels like an
extension of the big screen film experience and we’re
confident that our operators will see a great deal
of demand from their players, when the game is released.
This is an important deal for Microgaming and highlights
our commitment to partner with the right brands, at
the right time. The Lord of the Rings is one of the
most successful and well loved brands on the planet
and we are excited about combining this widespread
appeal with Microgaming’s groundbreaking software.”
The
Lord of the Rings Trilogy generated $3 billion in
worldwide box office receipts and was nominated for
a total of 30 Academy Awards®; of which they won
17, including Best Picture.
-
Ends -
Notes to editors:
*Cinematic Spins is a trademark held by Microgaming
©
2010 New Line Productions, Inc. All rights reserved.
The Lord of the Rings: The Fellowship of the Ring,
The Lord of the Rings: The Two Towers, The Lord of
the Rings: The Return of the King and the names of
the characters, items, events and places therein are
trademarks of The Saul Zaentz Company d/b/a Middle-earth
Enterprises under license to New Line Productions,
Inc.
For
further information please contact:
Duncan Skehens / Laura Moss/ Lyndsay Haywood
Lansons Communications
020 7490 8828
DuncanS@lansons.com / LauraM@lansons.com / LyndsayH@lansons.com
Warner Bros. Digital Distribution
Peter
Binazeski
818-977-5701
peter.binazeski@warnerbros.com
About Microgaming (www.microgaming.com)
Since the company developed the first true online
Casino software over a decade ago, it has led the
industry in providing innovative, reliable gaming
solutions. Thanks to an unrivalled R&D programme,
that averages 60 games per year and a unique ‘partnership’
approach to working with operators; Microgaming software
powers over 160 market-leading online gaming sites.
The company’s front and back-end software supports
multi-player, multi-language games - over 500 of them,
all uniquely branded and provides platforms for land-based
and wireless gaming. Microgaming powers the world’s
largest Progressive Jackpot Network and has paid out
over €265million. In May 2009 it created the
biggest ever online jackpot winner with a single payment
win of €6.37m.
As
a founding member of eCOGRA, Microgaming is at the
forefront of an initiative focused on setting the
highest standards in the gaming industry, and leads
in the areas of fair gaming, responsible operator
conduct and player protection. Microgaming has been
awarded eCOGRA’s Certified Software Seal following
a rigorous onsite assessment to ensure that the development,
implementation and maintenance of the software is
representative of industry best practice standards
Microgaming licensees are therefore eligible to apply
for the eCOGRA Safe & Fair Seal.
About
Warner Bros. Digital Distribution
Warner Bros. Digital Distribution (WBDD) manages Warner
Bros. Home Entertainment Group's (WBHEG) electronic
distribution over existing, new and emerging digital
platforms, including pay-per-view, electronic sell-through,
video-on-demand, wireless and more. WBDD also oversees
the WBHEG's worldwide digital strategy, partnerships
in digital services and emerging new clients and business
activities in the digital space.
DC
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2009
With
Time Warner sitting on $7 billion in cash, the
Marvel deal has ignited rumours of a second wave
of consolidation in the media industry. Dream
Works Animation, home of Shrek, is seen as a potential
takeover candidate, as is MGM with its huge library
of classic films. The games firms Electronic Arts
and Take Two Interactive, with its Grand Theft
Auto franchise, are also being touted as potential
buys.
Profile
Warner
Bros. Entertainment, Inc. (also known as Warner
Bros. Pictures, or simply Warner Bros.) is one
of the world's largest producers of film and television
entertainment.
It is a subsidiary of Time Warner, with its headquarters
in Burbank, California and New York City. Warner
Bros. has several subsidiary companies, including
Warner Bros. Studios, Warner Bros. Pictures, Warner
Bros. Interactive Entertainment, Warner Bros.
Television, Warner Bros. Animation, Warner Home
Video, TheWB.com and DC Comics. Warner owns half
of The CW Television Network.
Founded in 1918 by Jewish immigrants from Poland,
Warner Bros. is the third-oldest American movie
studio in continuous operation, after Paramount
Pictures, founded in 1912 as Famous Players, and
Universal Studios, also founded in 1912.
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