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DATE:
9th December 2003
SONY AND TROPFEST – PERFECT PARTNERS
Media Release
For immediate release
Sony provides the digital tools to unlock budding
directors’ creativity through its range of easily
connectable hardware and software – a perfect
blend for Tropfest.
Sony
and Tropfest make perfect partners. Sony has long
provided the best in accessible filmmaking technology
through its innovative range of digital imaging products,
and Tropfest provides the platform on which the directors
of tomorrow can shine.
Digital
imaging technology is developing at a rapid rate,
and it is now possible, through the use of any model
in the Sony Handycam range, to direct, shoot and edit
a Tropfest-winning masterpiece.
The
availability of such cost-effective methods for filmmaking
has opened contests such as Tropfest to anyone with
a creative streak.
“At
a group level, both in its commercial and philanthropic
pursuits, Sony is deeply committed to nurturing talent
- in this case amateur film directors in their quest
to express themselves and further their creative aspirations.
Through its sponsorship of Tropfest, Sony is particularly
showcasing our digital filmmaking solutions and high
definition format as well as our offering as a total
entertainment company,” says Megan Short of Sony
Australia.
“Combining
the unique characteristics of the Sony Group with
the creative platform of Tropfest, we aim to make
filmmaking, fun and entertainment more accessible,
social and far-reaching – for people all over
the country.”
Today
Sony offers the widest range of recording formats,
from the entry into the digital video world of Digital
8, to the popular Mini DV series. It includes the
class-leading 3 CCD Handycam and the DCRVX2100, which
captures video with amazingly natural colours and
superb audio clarity. Sony has also introduced its
DVD Handycam, enabling the shooting, storing and sharing
of movies on DVD.
When
you’re truly ready to record your next piece
of cinematic art in stunning detail, and you are looking
to gain an income from your work, it’s time to
step up to Sony Broadcast cameras. This range stands
alone as the benchmark for documentary, news-gathering
and short film festival-style recordings.
Sony
is renowned as an innovator in video recording devices.
Sony developed the professional-standard DVCAM (recognised
as the ultimate in portable TV quality recording devices),
Betacam as used by the world’s news crews, and
now the ultimate Standard and High Definition cameras
which enable you to record your footage for the current
and future standard of TV and film-like production.
On
a consumer-product level, Sony sees its connection
to Tropfest not just through its popular Handycam
range, but also through its stylish and powerful range
of VAIO notebook computers, thanks to their connectivity
options. VAIO is designed not only as an ultra-portable
notebook computer, it also acts as a hub for an interactive
multimedia workbench. Connect a Handycam via a USB
cable or i.Link™ (IEEE1394) and it’s possible
to edit your movies on the pre-installed editing software.
Sony
Tropfest is truly a partnership celebrating fun, creativity,
innovation and entertainment.
ENDS
About
the Sony Group of Companies
Sony Australia is a leading manufacturer of audio,
video, communications and information technology products
for the consumer and professional markets. Sony Computer
Entertainment Australia is responsible for the distribution,
marketing and sales of PlayStation®, PS one®
and PlayStation®2 software and hardware. Sony
Music Entertainment’s business extends from A&R,
marketing, promotions, sales, distribution, recording
studios, music publishing and online to technically
advanced CD and DVD manufacturing, authoring and mastering
facilities as well as printing. Columbia Tristar Films
is part of a global operation which includes motion
picture production and distribution of filmed entertainment
in 67 countries around the world. Columbia Tristar
Home Entertainment is one of the oldest and largest
Hollywood based film studios, with one of the largest
back catalogues with a library of over 4,000 film
and television products. Sony Ericsson is owned in
equal parts by Ericsson and Sony. Sony Ericsson is
responsible for product research, design and development,
as well as marketing, sales, distribution and customer
services for cutting edge mobile communications products.
For
more information visit www.sony.com.au
and www.sonystyle.com.au
Mediaman: Press Releases
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