Apple could be building an ad network for live TV - November 4, 2022
(Search Engine Land)

The deal is part of an agreement to stream Major League Soccer games next year.

By Nicole Farley

Apple is currently holding discussions with advertising partners and MLS sponsors with the plan to launch next February.

The push for more ad space. Apple has been pushing aggressively lately to generate more demand and ad space for advertisers.

A deal with the MLS. Apple recently closed a 10-year deal to air MLS games in a new subscription service, as well as Apple TV+ streaming platform. They will also stream a portion of games for free to users of the Apple TV app. They’ll offer three different tiers: the dedicated package, paid TV+ subscriptions and the free TV app.

The contract has been estimated to cost $250 million per season or $2.5 billion over the next decade.

Why we care. New ad space is a good thing for advertisers who may be struggling to find their place in a crowded ad landscape. Stay tuned for more information when Apple makes an official announcement.

(click here for full article)

(Search Engine Land)

Social Media

Greg Tingle

SEL's Nicole on Apple and a possible ad network for live television. In the view of many Apple really need to pull a rabbit out of a hat. This might just be that. The television world appears ripe for the picking with massive disruption the streaming entertainment firms did to the sector. The advertising sector is always looking for solutions, be it online, offline/traditional or a combination to spread the risk. YouTube channels have a number of restrictions and guidelines for running ads. Netflix now gives one advertising at a cheaper rate. Advertising still largely makes the business world go round - I'm in a position to know running a website network. From legendary promoter P.T Barnum, "Without promotion something terrible happens - Nothing"! Staying tuned to this one Search Engine Land.