New Netflix Ads Tier Comes With An Unpredictable Price - 10th November 2022
(Search Engine Journal)

Netflix rolls out an ads tier subscription that's over 50% lower than its standard subscription, though there are a few hidden price tags

By Brooke Osmundson

The opinions expressed within this story are solely the author’s and do not reflect the views and beliefs of Search Engine Journal or its affiliates.

With the looming economic challenges, consumers are scrounging everywhere to save money.

After receiving consumer pushback from raising its subscription prices, Netflix rolled out its newest tier: Basic with Ads, in November 2022.

The ads tier subscription is $6.99 per month – almost 55% lower per month than its Standard subscription.

While the monthly cost is lower for consumers, the newest tier comes with hidden price tags.

Unpredictable Ad Timing

In the new Netflix Basic with Ads tier, users can expect around 4-5 minutes of ads per hour.

How is this comparable to other Connected TV subscriptions?

While the amount of ad time per hour for Netflix is comparable to other streaming services, the lingering issue is when an ad will show. Ad timings are unpredictable, which interrupts the user experience.

The video content for ads is about what you expect compared to other streaming services. But the same issue is at hand – when will this show up in a user’s watching experience on Netflix?

According to Jay Peters from The Verge, a user’s ad experience varies dramatically between types of content consumed:

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(Search Engine Journal)