New York Times reap digital success Media Man Int

New York Times reap digital success - 27th October 2017

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Managing editor of The New York Times Joseph Kahn says that the outlet has not suffered in the age of digital media.

Mr Kahn said that while The Times has undergone a major transformation from print to a digital hybrid, the company has been consistently profitable, 'even through the depths of the financial crisis.'

'Most of our growth now is coming directly from subscribers who are willing to pay for high-quality news in a way we didn't think was possible, at least in the numbers that we're seeing, and it's been our leading source for revenue growth,' he said.

The Times has cultivated 2.3 million digital subscribers worldwide, while their print subscriptions haven't exceeded 1.5 million.

'The recent success we've had primiarly with our digital subscription model has changed the picture for The New York Times in a significant way,' Mr Kahn said.

'Our reach in terms of subscribers paying us directly is much larger now than it ever was in print.'

Mr Kahn says that while the election of US President Donald Trump proved challenging to traditional and investigative media, it also provided an enormous boost.

'The need for investigative reporting and high-quality news...is much stronger now than it was prior to Trump,' he says, referring to the increase in digital subscribers The Times received following his election as the 'Trump Bump'.