Setanta Sports News launches today


Setanta Sports News launches today - 30th November 2007
(Credit: Setanta Sports)


-New channel offers a fresh approach to sports news broadcasting-

LONDON, November 29th, 2007: Setanta Sports News, the new 24-hour rolling sports news channel, launches today and marked the occasion with a sporting bash at Urban Golf in Soho, attended by sporting greats such as golfing legend, Darren Clarke, WBO Champion Enzo Maccarinelli and Setanta Sports pundits Tim Sherwood and Les Ferdinand.

Setanta Sports News offers free-to-air sports news broadcasting for millions of homes across the UK with a straightforward and fresh approach to delivering the latest breaking sports news and exciting new programming to sports fans. Highlights include a weekly chat show with Kelly Dalglish, a live phone in show with footballing legend Steve Claridge, and ‘The Goal Rush’, which will be the only programme on a free-to-air sports news channel to show all the goals from the Barclays Premier League and Clydesdale Bank Premier League.

Bright new personalities who want to stamp their mark on sports broadcasting will give the channel a young and vibrant on-air feel. Ex-Real Madrid TV presenter, Ashley House, former BBC Sport reporter, Roann Ghosh and ex-Commonwealth Games athlete, Lisa Knights, are just a few of the presenters confirmed to front up the channel. The on-air team will also be focused on generating debate and engaging with sports fans across the nation, including the channels latest ‘fan-correspondents’ who will represent their teams and sports across the UK.

Leonard Ryan, joint Chief Executive, Setanta Sports, said: “Setanta Sports News was created to offer a straightforward and fresh way of delivering sports news and quality content to fans across the UK. I am delighted that Setanta has taken this major step forward and created this cutting edge sports news service that can be enjoyed in millions of homes across the UK.”

Malcolm Wall, CEO of Content, Virgin Media, said: “Setanta Sports News will offer a real choice for sports fans, by providing the very best in breaking sports news and commentary. At Virgin Media, we always look to offer consumers the very best in entertainment and this channel is another way of doing just that.”

Setanta Sports News will be available free-to-air on the Virgin Media platform, and also on satellite, and it will cover, in detail, all relevant sports stories from the UK and abroad, regardless of whether the event is broadcast on a Setanta channel.

Simon Green, Setanta Sports News, said: “Everyone at Setanta is very excited that Setanta Sports News launching today. When we set out to create this channel we placed the fans at the heart of our programming, which is something that will really come across on screen.”

Setanta Sports News is jointly owned by Setanta Sports and Virgin Media, and produced by ITN. Its EPG number on Virgin Media is 518. The satellite EPG number is 435.

-ends-
For further information - please contact:
Richard Tompkins or Sally Payne at Braben on 020 7566 2990 or email richardt@braben.co.uk or sally@braben.co.uk
Verity Jukes at Virgin Media on 0207 909 2120 or email Verity.Jukes@virginmedia.co.uk

Editor information:

Setanta Sports

Setanta Sports is a leading international pay-TV sports broadcaster operating nine channels in the UK, Ireland, North America and Australia. Founded in 1992, its premium sports content is available to more than 50 million digital homes worldwide. Setanta operates more sports channels than any other broadcaster in the UK and Ireland and has recently started broadcasting the Barclays Premier League in the UK for the first time.


Virgin Media

Virgin Media is an innovative and pioneering UK entertainment and communications business. For the first time consumers can get everything they need from one company - the UK's only quad play of TV, broadband, phone and mobile plus the most advanced TV on demand service available, the UK’s first high definition TV service and V+, our high specification personal video recorder. We're the UK’s most popular residential broadband provider, the largest virtual mobile network operator and the second largest provider of pay TV and home phone.

Virgin Media owns two content businesses - Virgin Media Television (VMTV) and sit-up. VMTV owns seven entertainment channels - Virgin 1, Living, Living 2, Bravo, Bravo 2, Challenge, Trouble - and is a 50% partner in UKTV, which consists of ten channels including UKTV Gold and UKTV History. sit-up runs retail TV channels bid tv, price-drop tv and speed auctiontv.

Virgin Media is the largest Virgin company in the world and has almost 10 million customers. To find out more, visit www.virginmedia.com/presscentre.

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