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YouTube
Shorts Now Available On TV - November 7, 2022
Google-owned
video sharing platform rolls out short-form vertical
players optimized for television screens.
By
Brian Frederick
YouTube
Shorts are now available in a television-optimized
format, the company announced today via a blog
post.
Owners
of Android TVs or Google TVs will now be able to view
short-form videos via the YouTube app.
YouTube
Chief Product Officer Neal Mohan said in the blog:
“While
this may seem like a natural next step, an incredible
amount of thought and care has gone into bringing
this vertical, mobile-first experience to the big
screen.”
Before
this release, there was no convenient way for viewers
to watch vertical videos in landscape orientation.
Now, you can play vertical clips in a clean, white-bordered
format that uses the wider screen’s additional
space to include information about the video, including
title, audio format, creator names, and the like/dislike
icons.
New
Functionality Intended To Facilitate Community Viewing
YouTube
researched users’ preferred format before releasing
this new functionality, seeking to preserve what it
called the “essence of Shorts” while encouraging
viewing with others on a larger screen.
Mohan
continues:
“As
YouTube continues to make it easier to interact on
TV, the richness of the Shorts experience will only
grow. Bringing Shorts to TV is a great bridge to bring
two of our most important experiences together to
benefit both creators and viewers. Over the coming
weeks, this experience will be rolling out on TV models
(2019 and later) and on newer game consoles.”
The
Google-owned video-sharing platform experimented with
employing a conventional video player and a “jukebox”
style format, in which multiple Shorts would display
simultaneously, before finally settling on a layout
with a clean design that still takes advantage of
the television’s additional screen space.
Move
Latest Attempt By YouTube To Compete With TikTok
Recognizing
the power TikTok wields in the short-form video sphere,
many other companies, including Google and Facebook,
have sought to claim a share of the market to varying
degrees of success.
YouTube
Shorts has been one of the more successful platforms
in this format, reaching 30 million daily views in
April of this year, a massive number for a service
that was launched as a beta version in India in September
2020 before going live in the U.S. in March of the
following year.
The
release of Shorts for televisions should provide YouTube
with a significant advantage over competitors, as
most smart TVs come with the YouTube app already installed,
as opposed to downloading a separate app, ala TikTok.
Viewing
Shorts only requires users to open the app and look
for a carousel on the homepage. You can also view
Shorts directly from a creator’s channel.
*click
here for full article and multimedia
(Search
Engine Journal)
Social
Media
Greg
Tingle
SEJ
on YouTube Shorts hitting the big screen TV by Brian.
A call to action perhaps to create more YT Shorts
and Google friendly content. Could this almost be
a preemptive strike against Netflix with gaming strategy
and marketing plans? Everything is competing with
everything right? How about in part to counter Microsoft,
TikTok and maybe even Musk's Twitter in the bud, or
at least build on market penetration and pop culture
infiltration, build views on interactive, while reducing
churn? Perhaps we're looking into this too deep, but
maybe not! The battle for eyeballs, hearts, minds,
loyalty and revenue continues! The latest chapter
in the big book entitled 'The Internet Matrix Of Things'.
PS: still pleased we paid to have the YouTube ads
removed, but now Netflix ads are sneaking up on us.
The game of business.
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