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Porsche reports robust delivery figures despite a challenging environment
09/10/2025

Porsche has significantly increased the proportion of electrified vehicles sold in the first nine months of 2025. A total of 212,509 cars were delivered to customers worldwide between January and September, of which 35.2 per cent were electrified (+12.8 percentage points). Fully electric vehicles made up 23.1 per cent, while 12.1 per cent were plug-in hybrids.

The strongest growth among the sports car manufacturer’s six model lines was recorded by the Macan, with an 18 per cent increase. This contributes significantly to a high electrification rate of 56% in Europe (Region Europe including Germany). North America remains the largest sales region, with 64,446 deliveries representing a 5 per cent increase compared to the previous year. The Overseas and Emerging Markets achieved a new all-time high with 43,090 deliveries from January to September. Customer interest in individualisation is also developing positively, with demand for Porsche's Sonderwunsch programme and Porsche Exclusive Manufaktur continuously growing, and with work ongoing to increase capacity further.

“Porsche continues to maintain robust delivery figures this year. The level is in line with our expectations, especially considering the ongoing geopolitical and economic conditions,“ says Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG. “In the coming months, our customers can look forward to many exceptional product offerings. We recently unveiled the new 911 Turbo S at the IAA, the range-topping version of our iconic sports car. This strengthens our brand core. Demand for the new flagship is very strong, and the car has received a lot of praise from the media and prospective customers.”

North America and Overseas and Emerging Markets show growth

North America remains the largest sales region, recording 64,446 deliveries – a 5 per cent increase compared to the same period in 2024. The Overseas and Emerging Markets also performed well, posting a 3 per cent increase and achieving a new all-time high. A total of 43,090 vehicles were delivered to customers in this region.

In Europe (excluding Germany), Porsche delivered 50,286 vehicles up to the end of September, a 4 per cent decrease compared to the previous year. In the brand’s home market of Germany, 22,492 deliveries were made, a 16 per cent decrease. The decline in both regions is partly due to a strong period the previous year with catch-up effects from 2023 and limited model availability in the 718 and Macan combustion-engine models due to EU cybersecurity regulations.

In China, 32,195 cars were delivered to customers (-26 per cent). The primary reasons for this decline remain the challenging market conditions, particularly in the luxury segment, and the intense competition in the Chinese market. The focus here remains on value-oriented sales. Globally, Porsche’s sales volume in the first nine months is 6 per cent below last year’s figures, with a sales distribution that remains balanced across the individual regions. In addition, Porsche was able to increase its market share worldwide in the respective segments of five of six model lines – despite increasing competition.

The Macan remains the best-selling model line

In the first three quarters of 2025, 64,783 examples of the Macan were delivered to customers (+18 per cent). More than 55 per cent of these (36,250 cars) were fully electric. Meanwhile, the combustion-engine Macan continues to be offered in most markets outside the EU, with 28,533 examples delivered. Between January and September, 21,243 examples of the Panamera were delivered to customers, with figures remaining at a stable level (-1 per cent).

Deliveries of the iconic 911 totalled 37,806 up to the end of September, representing a slight decrease of 5 per cent. The 718 Boxster and 718 Cayman models recorded 15,380 deliveries, a 15 per cent decrease compared to the previous year. This is mainly due to limited model availability resulting from EU cybersecurity regulations. Production of the current 718 model line will end in the fourth quarter of 2025.

A total of 12,641 all-electric Taycan models were delivered between January and September (-10 per cent). For the Cayenne, the delivery figures totalled 60,656, representing a 22 per cent decrease – partly due to catch-up effects from the previous year. The new fully electric Cayenne is planned to be unveiled in the fourth quarter. It will be offered alongside the current model, which offers both combustion-engine and plug-in hybrid powertrains.

“We have made forward-looking product decisions in recent weeks,” continues Matthias Becker. “In doing so, we’re responding to the diverse needs of customers worldwide and the slowing of the uptake of electric mobility, allowing us to be more flexible in the years to come. We expect the market environment to remain challenging in the future. More than ever, we’re focusing on managing demand and supply in line with our ‘value over volume’ strategy. We’re also responding to the ever-increasing customer demand for individualisation of our vehicles by expanding further in this area – with both the Exclusive Manufaktur and the Sonderwunsch programmes.”

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This quote by Ferry Porsche sums up everything that makes Porsche what it is. It has been our guiding star for more than 75 years. Every day, we search for the best solution with commitment, passion and enthusiasm. We courageously tread new and untested paths. Our entrepreneurial pioneering spirit makes unique solutions possible. We love challenges, act quickly and always act respectfully and fairly towards people and the environment.

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Porsche AG records robust results in a challenging environment

12/03/2025

Porsche AG ended the 2024 financial year with a robust result in a challenging environment. The sports car manufacturer marked record sales in four out of five regions of the world, as well as strong automotive net cashflow, which almost reached the record levels of 2023.

Robust 2024 financial year: Group sales revenue of 40.1 billion euros, Group Operating profit of 5.6 billion euros, Group operating return on sales of 14.1 per cent.

Strong net cashflow almost reaches record levels of 2023.
Proposed dividend amount the same as previous year.
Negative effects from market developments in China, the slower-than-expected ramp-up of e-mobility, and disruptions in the supplier network partially offset.
Historic sales records in four out of five world regions.
Electrified vehicles accounted for 27 per cent share of total units sold.
Corporate and product strategy further developed: comprehensive cost and recalibration programme initiated, additional investments in combustion engines, plug-in hybrids and battery activities.

Porsche continues to focus on a mix of drivetrains with combustion-engined, hybrid and all-electric sports cars.

CEO Dr Oliver Blume: “We have renewed five out of six models and extensively refreshed our product portfolio. This has laid the foundation for our success in the coming years, with the clear goal of exciting our customers with our iconic sports cars.”

CFO Dr Jochen Breckner: “Porsche has proven in 2024 that we operate highly profitably even in challenging times. In the long term, we remain committed to our fundamental goal of a Group operating return on sales of more than 20 per cent. In the medium term, we are aiming for 15 to 17 per cent due to the persistently challenging environment. We are consciously setting out on a comprehensive recalibration and sustainably strengthening Porsche for the future.”

With the Cayenne, Panamera, Taycan, 911 and the electric Macan, Porsche renewed five out of its six model lines and successfully introduced them in the markets. At the same time, the company has resolutely adapted its product and corporate planning to the changed circumstances. The sports car manufacturer continues to rely on a mix of drivetrains. Its customers will still be able to choose between combustion engines, plug-in hybrids and all-electric drivetrains in every vehicle segment well into the 2030s. In view of the significantly longer global transition phase towards electric mobility, Porsche is expanding its product portfolio in the coming years to include additional models with combustion engines and plug-in hybrid powertrains.

“We have renewed five out of six model lines and extensively refreshed our product portfolio. This has laid the foundation for our success in the coming years, with the clear goal of exciting our customers with our iconic sports cars,” says CEO Dr Oliver Blume. “In view of the changed circumstances, we have adjusted our product strategy in all segments. And we further developed our proven and successful Porsche strategy over the course of last year to make the company even more flexible, robust and high-performing.” (Credit: Porsche)

Porsche Penske Motorsport Dominates Sebring with Historic 1-2 Finish

March 16, 2025

In a display of sheer dominance, Porsche Penske Motorsport secured a remarkable 1-2 finish at the 73rd Mobil 1 Twelve Hours of Sebring. The No. 7 and No. 6 Porsche 963 cars, driven by Felipe Nasr, Nick Tandy, and Laurens Vanthoor, led the GTP class, with Tandy adding to his legacy by becoming only the 10th driver to win overall at Daytona, Sebring, and Le Mans. Meanwhile, AO Racing's No. 77 Porsche 911 GT3 R, adorned with a unique dinosaur-themed livery, captured the GTD PRO Class victory, showcasing the competitive spirit of the event. The race, part of the IMSA WeatherTech SportsCar Championship, was broadcast live, underlining the endurance and skill of all participants. Although teams like Acura and Ferrari were likely part of the competitive field, their specific involvement in this race remains unconfirmed by the available data.