Adult entertainment mainstream in Australia; Sex still helps sell down under in Australia; Fashion labels, lingerie, bikini - swimsuit industry still know how to stand out from the pack; Risqué media and advertising campaigns can draw fire but get talked about and sell product says Media Man agency

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We suspect that Honey Birdette sold a whole lotta lingerie leading up to, and on Valentine's Day. Ditto for Victoria's Secret and a few other brands, yet to ramp up their campaigns or adult undertones to become household names down under in Australia.

The fashion industry in Australia and globally has seen better days. There's dozens of retailers who are no longer in business, and the smart operators have integrated online sales and social media into their business models. The really switched on ones have effectively utilized mainstream and niche media to elevate their brand to top 10 and leading fashion news story. No, we are not going to disclose our whole fashion and swimwear client list here, but yeah, we have a piece of the pie, and have so for over a decade.

Sometimes brand marketing and media managers have to push the envelope. There's sometimes a fine line between tastefully done and "not in good taste", but sometimes a brand has to test the waters by executing a campaign.

A few months back Honey Birdette did push things and apparently they upset a few feminists in the process (which isn't that hard to do). Latching and bootlegging onto the #meetoo campaign, which we believe has merit, but if a beautiful women cars to wear lingerie for their man, or partner, is that a crime? No. Brands and advertising have been somewhat controversial since the beginning of the advertising and media industry. The industry has evolved.

Fortunately, or unfortunately, sex still sells (sometimes), or at least to a certain extent. Rock music, particular the 70s and 80s are used in a lot of advertising, so are animals. Advertisers attempt to illicit a reaction, and if they hit gold, they become topics of conversation over the dinner table, at cafes, hotels, in the office, and even on mainstream news and well as programs which analyze the news and the industry such as the mega popular 'Greun' (ABC).

As they say, if you don't like the channel, switch it off. If you like the channel, or the advertising billboard, have a closer look, and if you really like it, dip in and buy it.

Examples of companies making a splash and pushing the envelop in the lingerie, fashion and business world:

Hilton Hotel Sydney - Provocateur package. Based on Madame Lash (circa 2005)

Honey Birdette - told to remove offensive adverting images, and replaced them with even more risqué ones. Yes madam!

A Bikini A Day. Photo shopped bikini shots or not, as per Instagrammers practice, Tash Oakley looks hot. So does Devin. The business expanded some much their started another line, Monday Swimwear

Budgie Smugglers. Yes, the men get a go to. Equal rights. No prizes for guessing the budgie.

Playboy - leveraged off the men's magazine to develop new business lines, but biggest mistake in PR may have been the pencil cases released circa 2005. A mistake about as bad as Richard Branson's notorious Virgin Cola flop. Playboy should probably stick to their main line of business, even though the internet is flooded with free adult images these days.

WWE - once upon a time it was Sunny vs Sable head to head in a duel played out in men's magazines. The fans won. This was in the hugely popular WWF Attitude Era, while the WWF - WCW Monday Night Wars were all the rage. Ah, we miss those days don't we Jerry Lawler, king of the Puppy's.

Wicked Weasel - there's something that sounds um... dirty or over the top about Wicket Weasel. Have you seen their bikinis? There's not much to them, but what there is to see is hot.

Lovable. Many years ago Jennifer Hawkin's brand did a publicity stunt of sorts at Bondi Beach sporting beautiful models in beautiful lingerie and garments. That was an enjoyable campaign.

Human Statue Bodyart. Est. Sydney, Australia. You may or may not know of their brand, but you would have seen some of their campaigns, including a few risqué and controversial ones. Bodyart, bodypainting, costuming and more on some pretty sexy creative arts and entertainment campaigns and events. Yeah, we've worked with them many times over the years, but they do deserve a plug. Notable campaigns would include Hot Kandi Sydney and other private events. Most of their work is for class media, advertising, VIP and industry gatherings. Leo Burnett Australia, TAB, Nike, Foxtel and Accenture are some of the better know brands they have worked with.

Virgin Group. Yes, Richard Branson's company. He's a fun bloke and does push things sometimes. Kitesurfing naked anyone? Coffee with Dita Von Teese at a Virgin Hotel. Ok, we know you get the idea. Check out Richard's books, and son Sam has ventured into that arena also, as well as becoming an accomplished film and documentary maker. How come Virgin hasn't released a lingerie line yet? Maybe the wife or a family vote put cold water on the idea. We will never know. Keep up the great work Sir Branson.

Sports Illustrated: Swimwear edition. With bodypaint and bodyart too please. Thank you to whoever got the green light on the bodypaint campaign with former UFC Women's champion, Ronda Rousey. Ms Rousey know how to get her name out there, as well as maintain her male and female fan base. Congratulations also on your Feb 2018 signing with sports entertainment powerhouse, the WWE. Oh, WWE's Divas became WWE Women's Division. We still love them, but we're pretty sure Jerry still misses puppy's. Sports announcer Jim Ross has to remind 'The Lawler' that puppy's are no longer discussed on WWE programming. Gent's, things are not quite as censored at the UFC (Ultimate Fighting Championship), and don't even start us on G.L.O.W. No fashion labels or products getting promoted on HBO's The Deuce, as far was we know. Funny how its often the television program directors and news media big wigs who green light the risqué campaigns. They are only human and one is supposed to be able to enjoy their work right.

Leo Burnett Australia. James Bond 'Tomorrow Never Comes'. Photography by Greg Tingle

Adult Swim. Creative by Human Statue Bodyart