Advertising Agencies Media Man Australia

Advertising Agencies - Why We Need Them, by Greg Tingle

There are an abundance of reasons that we need advertising agencies.

As in all forms of business, there are specialists. It's the old adage - "You can't know it all".

There are almost as many forms of advertising today, as there are ideas in this world. Let's take a look at some of the various forms of advertising:

Radio

Internet, including e-mail and SMS

Film, including product placement

Club / bar

Roadside

Shop front

Sky writers

Bus and taxi

Word of mouth

Clothing including T-shirt 's and other "fashion"

Ambush Marketing

Celebrity endorsements

The range of forms of advertising should explain part of the reason for agencies.

Who's buying, who's selling?...advertising is Big Business.

Being unique is crucial. In "ad land", they call this various things, but some of the most used expressions are, "unique campaign" and "unique selling point" (USP).

For the record, some of Media Man Australia's most unique campaign opportunities include:

Media Man Australia - interview, press release, profile. media campaign

Media Man Australia Poker Tourney - sponsorship, exposure and branding opportunities

Hottest On TV - ranks the top 600 plus Australian TV presenters. As reported on in SMH, The Daily Telegraph, ABC 'Mondo Thingo', 4BC, 6PR, Network Nine 'Today'

Let's take a look at some of the agencies that Media Man Australia has dealt with, and no, we are not going to give away the fine details of involvement with each one.

Links:

Agencies

Mediaedge:cia

Adcorp

Australian Posters

Commercial Radio Australia Ltd

Clemenger BBDO

George Patterson Partners

Multi Channel Network

Starcom Worldwide

Street Vision

Singleton Ogilvy & Mather