Australian and international sports leagues, brands, eyeing off opportunities with casinos, esports and major media players to gain and maintain market leading position says Media Man agency Media Man Int

Australian and international sports leagues, brands, eyeing off opportunities with casinos, esports and major media players to gain and maintain market leading position says Media Man agency

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The stakes are extremely high in the world of casinos, professional sports and blue-chip 500 brands so its easy to see how these industries are starting to team up and collaborate on a large scale in order to survive and thrive in a volatile financial market says the Media Man agency.

Just a couple of examples which highlight collaborations between companies.

WWE didn't get their WWE Network up and running alone. They worked on the project with BAMTech, a company which today is largely acknowledged as the world's leading streaming technology company. They also power the NFL, NBA, and have at least one deal in the pipeline with Disney, which owns other giants such as Marvel Studios and ESPN. WWE also did some very strong media promotion for the 2018 E3 gaming expo.

The Las Vegas based MGM Grand is a preferred venue for mixed martial arts giant, the UFC. Sports betting paradise. MGM Grand is also a haven to professional poker tournaments, be it World Series of Poker, or their close rival, the World Poker Tour.

Red Bull Racing, an extension of energy drink giant, Red Bull, have been doing cross promotions of sorts with TAG Heuer watches. Red Bull TV happens to be broadcast on Telstra TV which can be purchased via Telstra shops across Australia. Red Bull TV is also understood to be increasing their availability across streaming platforms on a global basis. Red Bull everything!

The Star Gold Coast is the new home of The Logie Awards, long associated with TV Week

New Japan Pro Wrestling have one of their biggest names, Kenny Omega, as a frontman for CEO Gaming in Florida. New Japan Pro Wrestling matches are now often broadcast in English via ASX and also have their own steaming channel, New Japan World.

Hoyts Australia have been collaborating with at least one major eSports brand in Australia, and this deal is likely to be expanded upon

Corona Extra is now an impossible to miss leading sponsor of the World Surf League. A surfing video game may be in the works soon!

News.com.au, Fox Sports Australia and Sky News Australia have been teaming up and sharing content, as well as pooling resources.

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