To Get Sports Stadiums Branded By Gambling and Gaming
Companies, by Greg Tingle - 15th January 2011
punters, journos, high rollers, sports news, entertainment
news junkies, politicians, insiders, outsiders...
one and all. Today we probe the situation where a
number of Australian sports grounds could soon be
named after gaming and gambling companies. How do
like the sound of Betfair Stadium, Centrebet Park
and PartyGaming Cricket Ground? Don't laugh, this
type of scenario is on the cards, with local gaming
brands likely the first to pounce, followed by international
powerhouses. Media Man http://www.mediamanint.com
and Gambling911 with another ground breaking news
report from the land of world class casino, media
companies and sports arenas...
Will Get Gambling Arenas; Aussie Aussie Aussie; Oi
Australia being in the world's top 10 gambling nations,
it shouldn't shock or surprise that we're tipped to
soon have a number of sporting arenas and grounds
named after gambling and gaming companies, both national
and international brands. Yep, money will talk where
B.S sometimes walks.
Packer's Betfair is understood to build upon their
Betfair Park branding, Europe's PartyGaming is keen,
and currently Centrebet looks to be leading the charge,
with many insiders saying its a case of when, not
if, for the household name brand.
already has significant branding, thanks in part to
a swag of TV and online adverts, plus who can forget
the Centrebet branded part of Network Nine's 'The
gambling companies already have a number of key targets,
and many cash strapped and / or cash handy NRL team
and home grounds are near the top of the hit list.
instance NRL team, The Penrith Panthers, are seriously
considering having their home stadium named Centrebet
Stadium. We kid you not punters.
the deal goes through, they will make history becoming
the first major Australian sporting team to snatch
a betting firm as the naming-rights partner for a
Racing already has some naming rights deals with tracks
and in the mix such as Betfair Park and then you have
races named after gambling brands such as the Lasseters
Cup, Lasseters known for its hotel - casino up in
Australia's top end.
forecast Betfair deal comes as a police continue to
probe the NRL gambling scandal that from last season
following a number of "irregular" wagers
was picked up in the Canterbury Bulldogs VS North
Queensland Cowboys match up.
Panthers, Centrebet and a swag of gambling companies,
have rather pissed off the gambling and gaming haters,
who continues to get organised into lobby groups.
spokesperson such "Many people in and out of
news media and gaming, the general public, are starting
to get really pissed off at the gaming, gambling and
sports betting haters. The bible bashers. Who do they
think they are trying to push their beliefs onto others.
Many Australians just love a punt, and that's the
way it is. Some of the gaming haters have strong ties
to church groups and there appears to be some sort
of brainwashing system going on. They keep discussing
the 'evils of gambling'. I mean, seriously, come on.
People know not to over-do it on on the slots, sports
events, poker and the like, but the haters keep trying
to be the thought police. Gambling companies in Australia
have a very high focus on responsible gambling with
warnings everywhere. It's great to see the gambling
and gaming industry place so much focus on safe better.
The sports stadiums will be great for business, ,
but no one is forcing anyone to have a bet. It's a
personal decision, as it always has been. 2011 is
going to be a very exciting year for punters, especially
those who like to have a bet of sports matches, and
television and online website portals and brands will
bring it all together nicely".
to the first prime target #1...The modest 22,500-capacity
sports ground, owned by Penrith City Council, was
in a past life known as CUA Stadium. What's up is
that the club's contract with the Brisbane financial
services company has expired, and negotiations between
Panthers, the footy club and Centrebet have been taking
place, even prior to Christmas about renaming the
stadium. Other clubs and stadiums have also caught
the buzz and are opening chequebooks and crunching
first of its kind business agreement between the club
and Centrebet is just about a done deal, and ink is
expecting to try on contracts sooner rather than later,
possibly within a fortnight. An exciting, if not controversial
type of announcement is fully expected by the Panthers
in the coming week. Sports and gambling commentators
are quick to point out that Penrith already has ties
to Centrebet, the gambling brand being lit up across
the top of the video screen at the stadium. This kind
of exposure has also been very good for their mobile
- hand held device sector.
campaigner Senator Nick Xenophon is especially unhappy
with the development of the gambling branded sports
stadiums in Australia. He went on recent with:
can a footy code currently embroiled in a betting
scandal possibly allow a stadium to be named after
a betting agency? There was a time when rugby league
was all about the game. Now it's all about the odds,
and that is ruining the game".
the last couple of years the NRL (and AFL) has watered
down its laws and regulations relating to clubs' deals
and partnerships with gambling - sports betting firms,
allowing them to be branded on footy jerseys for a
virgin time. Cronulla Sharks have sponsor PokerStars
(.net) on their jersey sleeves while cashed up Manly
Sea Eagles are tipped to have Centrebet's signage
on the back of their jerseys this season after a widely
reported $1 million plus deal with the Northern Territory
based betting outfit announced just before Christmas.
Yep, it looks like a few clubs and stadiums will be
getting their Christmas presents and will have lots
to celebrate, while the gambling haters will be spewing
in Grinch like fashion.
National Rugby League of course also has corporate
ties with TAB Sportsbet, and is understood to snatch
a 5% "product fee" via the company's rugby
league betting profit.
spokesman John Brady advised he would not comment
on individual clubs' sponsorship agreements but maintained
there was no concern about the prospect of gambling
agencies assuming naming rights for the game's venues,
at least from his take on the situation.
an area that was relaxed last year. As such there
are a number of betting sponsorships that are available
to clubs in terms of jerseys and other opportunities,"
advised any and all betting firms involved with the
NRL via sponsorship of clubs were made to sign "integrity
agreements" to ensure transparency.
majority of NRL clubs now have corporate deals with
betting agencies. Centrebet sponsors five teams: Penrith,
Manly, Parramatta, St George Illawarra and North Queensland.
"Comon' Betfair and PartyGaming, pull you're
finger out", a Media Man sports journalist was
overheard shouting when he found out the news of Centrebet's
ongoing infiltration of the sport.
stadium pending name change has been intertwined we
understand by some to the financial problems that
have hit the football club's parent body, Panthers
licensed club is no longer quite the licence to print
money as it was in the 90s Some audited figures about
to do public by the conclusion of the month are expected
to show black and white confirmation of a Murdoch
- News Limited news story of last February that said
Panthers were due to report a rather embarrassing
net loss of $11 million bucks.
are not afraid to speak on the record about their
on and off field performance, which has seen better
Simpson, Panthers Group chief exec since last July,
said a culture change and "renewal of process"
across Panthers clubs had improved their situation.
Analysts question that was a PR line or absolute truth.
Mind you, we don't blame club for trying to focus
on positives. "We're probably looking at reducing
that loss by somewhere in the order of $8-$9 million,"
spokesperson said "At this stage of the gaming
the overseas trend of seeing sports groups and football
teams pick up sponsorship and strong branding for
gambling, gaming... sports betting companies looks
to be moving full speed ahead down under in Australia.
Centrebet might become the Bwin of Australia. PartyGaming
is said to be currently crunching numbers to see if
an Australian sports ground deal is viable. They already
have a Aussie Millions former champion sponsored by
their poker brand and a couple of Aussie poker players
signed up, so anything is possible. James Packer's
Betfair, a direct competitor of Centrebet is not likely
to take the situation lying down either. Betfair is
50% Packer owned and wants to keep building their
sports betting brand, as well as opening up many online
casino games in Australia, poker and more. Could an
Australian sports stadium ever be known as PartyGaming
stadium or WPT Stadium? Not overnight, but never say
never, stranger things have happened. It's all going
to add a lot of money into the game and business of
sport and entertainment, and already our firm is starting
to experience some positive spin off benefits. It's
all very exciting and profitable".
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betting to grow despite turbulent economy - 17th December
at the racetrack and the oval won't be put off by
tough economic times, while casino and lottery customers
will cut back over the next two years, a report predicts.
Revenue from horse and sports betting is expected
to grow by 11.9 per cent this financial year, as the
sector rebounds from the effects of equine influenza,
a report by business analyst IBISWorld says.
industry analyst Angela Kidson said the racing industry
had experienced a loss of 9.3 per cent in revenue
over the 2007/08 financial year.
rebounding from (fiscal) 2008 which was a terrible
year for them with the equine influenza,'' Ms Kidson
hit the industry very hard: race numbers were down
16 per cent.''
the 2009/10 financial year, the sector is expected
to grow at a slower rate of around 2.5 per cent, buoyed
by new interactive digital pay-TV betting sites.
report anticipates that further interest rate cuts
and the Federal Government's stimulus initiatives
will increase average household disposable income
by 4.98 per cent early next year.
only a minimal portion of that is likely to be put
into pokies or spent on lotto tickets, as disposable
incomes are forecast to fall again in late 2009.
betting is the general activity of predicting sports
results by making a wager on the outcome of a sporting
event. Perhaps more so than other forms of gambling,
the legality and general acceptance of sports betting
varies from nation to nation. In the United States,
the Professional and Amateur Sports Protection Act
of 1994 makes illegal to operate a "betting,
gambling or wagering scheme", except for in the
states of Delaware, Nevada, and Oregon. Nevada, however,
is the only state currently allowing sports gambling,
while in many European nations bookmaking (the profession
of accepting sports wagers) is highly regulated but
not criminalized. Proponents of legalized sports betting
generally regard it as a hobby for sports fans that
increases their interest in particular sporting events,
thus benefiting the leagues, teams and players they
bet on through higher attendances and television audiences.
Opponents fear that, over and above the general ramifications
of gambling, it threatens the integrity of amateur
and professional sport, the history of which includes
numerous attempts by sports gamblers to fix matches,
although proponents counter that legitimate bookmakers
will invariably fight corruption just as fiercely
as governing bodies and law enforcement do. Most sports
bettors are overall losers as the bookmakers odds
are fairly efficient. However, there are professional
sports bettors that make a good income betting sports.