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Australian
Sports Betting Worries Sport Bosses, by Greg Tingle
- 20th May 2011

The
sports betting sector continues to be red hot political
and legal potato in Australia, and it has many a sports
boss worried, as well as administrators of Australia's
Olympic body, with Aussie Olympic athletes being red
the riot act. Media Man gets you up to speed with
the latest in the Australian sports betting industry,
which is already having international consequences...
Aussie
Sports Bosses Worried About Sports Betting...
Think
you know all there is about the politics and proposed
laws re sports betting in Australia? Think again.
The
money men - the top brass behind the elite sports
codes in Australia just yesterday expressed their
unease at the full on advertising delivered by enthusiastic
promoter types in the betting agencies.
The
money stream for the sporting codes has been a financial
shot in the arm for pro sports, but many now question
at what cost.
Most
advertising budgets in Australia have slowed over
the last few years, but not sorts betting, a close
cousin to gambling.
Live
betting - exotic betting - are the forms of sports
betting which have the majority of sports code bosses
very worried, and we all know there's been a few scandals
with the "exotics", and we're not talking
about casino babes or sports babes folks.
The
prestigious Tattersall's CEO's Sports Luncheon was
held yesterday with reps from the AFL, NRL, ARU, FFA
and Cricket Australia going on record that they felt
somewhat uneasy with the tactics being employed by
gambling firms, despite the big bucks they made from
the association with sports betting.
"I
think I speak for all of us when I say some of that
more aggressive 'bet now' advertising is concerning
us," NRL boss David Gallop said. "We would
prefer to see that in a less aggressive mode. But
it's difficult when the media outlets are going to
take that advertising anyway, so the sports need to
be in control of it."
After
demonstrating initial caution, the Australian Football
League has embraced the gambling universe, even permitting
teams to accept gambling organisations as jersey,
sports and internet sports sponsors, as plugging live
odds on the AFL website during matches and showing
live match odds on the scoreboard during games as
part of an agreement with Betfair.
AFL
chief exec Andrew Demetriou said it was issue beyond
sport. "If it's in your face at the football,
it can be really off-putting," he said. "But
let's not delude ourselves; don't just concentrate
this on the sports. The newspapers are littered with
advertising about sports betting. Let's look at issues
across the board, not just in sport. We're genuinely
trying to do the right thing. Once sports betting
became deregulated
everyone became exposed
to it, not just kids at the football."
Australian
Rugby Union top dog John O'Neill stated the massive
money being thrown around by gambling firms had inevitably
bought them a slice of power.
"We
certainly do express a view if it's in your face,
it's over the top. But that's the level of influence
[they now have]," he said. "There is a source
of revenue there." Assurances that all professional
sporting events are not tampered with by bookmakers
- or that players, coaches or officials are not betting
on outcomes - has added another layer to the complex
relationship between sports and agencies.
Cricket
Australia exec James Sutherland advised all sports
had to retain their integrity to survive.
"The
critical issue for us is that the success of sport
is built on the connection between the fan and the
sport. They need to know this is a real contest, this
is the real thing," he said. "If there is
any question or taint around that then the integrity
and value of the sport is significantly downgraded.
That's something we're very conscious of. We can't
have corruption in our game."
Federal
Sports Minister Mark Arbib has expressed his support
for tougher match-fixing laws, and is due to meet
his state counterparts next month.
Just
when all the confusion will come to an end is anyone's
bet.
Gambling
continues to be one of the world's most successful
industries and most popular pastimes, and Aussie gamblers
- sports betters are some of the most popular in the
world.
With
the Aussie news media and internet push on it seems
unlikely that sports betting offline or online are
going to decline in popularity any time soon. All
gambling sub sectors are generally on the increase
with the public, and now it just seems that all regulations
across the board need to get up to speed with the
reality of internet sports betting. You can bet legal
eagles will continue to be busy and media reports
will continue to be pumped out, keeping punters, politicians
and all other interested parties abreast of the latest
news. What else is left to say than good punting,
and bet with your head, not over it.
Australian Olympic Committee Says Illegal Sports Betting
Biggest Risk...
Aussie
Olympic athletes set to head off the Olympic Games
in London next year will be required to obey new laws
designed to stop illegal betting.
The
Australian Olympic Committee annual general meeting
was held yesterday.
Plenty
of top brass was present including AOC president John
Coates and the Federal Minister for Sport Mark Arbib.
They are so worried they rate illegal betting as big
a risk as doping in the 1980s and 1990s.
Coates
wants a national sports betting authority independent
of any sport and their official bodies and handed
federal powers and resources.
In
a curious tactic, the AOC's 2012 team membership agreement
has also been tweaked to limit the prospect of a selected
Aussie athlete betting on themselves or anyone else
during the Games in London.
Coates
is happy to punish offenders by "naming and shaming"
them. Arbib said he supported a prop for jail sentences
of up to a decade for anyone found guilty.
The
illegal betting industry, Arbib said, is worth roughly
$140 billion a year, and has now spread like wildfire
globally. He thinks that the battle to combat illegal
betting will need the co operation of governments,
sporting federations and legal betting agencies if
it is to be won.
Coates
said that athletes who still did not fully comprehend
what was at stake would certainly do so by the time
they had put on their green and gold team colours
and were on a flight to London. He advised athletes
will all be fully briefed before the Games, and the
changed clauses in their agreements will be outlined.
"In our team membership agreements, we have always
had clauses in there that prohibited involvement by
our team members in betting on Olympic Games, on other
athletes or themselves," Coates said after the
meeting. "We are just making [it] more specific."
"We
have added the references to prohibition to illegal
and irregular gambling betting to our ethical behaviour
by-laws
that will be in place, the athletes
will be briefed on it. It will be made very clear
to them that we will not tolerate any betting during
the Olympic Games."
Coates
also advised that punishment for an infraction would
not only come from the AOC.
Senator Arbib didn't shy away from outlining how strong
a stand he plans on taking.
"The
NSW Law Reform Commission have talked about penalties
for up to 10 years for match fixing. That is something
I support," he said.
"This
is a very serious crime and there are large sums of
money involved internationally.
''We need to send a strong message to those people
who are involved in match fixing [and] those people
involved in illegal gambling that government will
act.
"We
will act together with the sports and the betting
agencies and we are going to take the toughest stance
possible."
Coates
went thought a 7-point mandate for the national sports
betting authority. He's hopeful that Prime Minister
Julia Gillard will endorse it and see it become a
reality.
Investigate
cheating and fraudulent conduct with necessary powers
to phone tap, subpoena and seize information and exemption
from privacy legislation.
Undertake
effective national liaison and information sharing
with the Australian Federal Police, Australia Tax
Office and other federal agencies, and the State and
Territory police.
Undertake
effective international liaison and information sharing
with other governments, international sports bodies
and agencies.
Establish
a comprehensive code of conduct for all sporting bodies.
Establish
guidelines for minimum and consistent penalties across
sports at all levels and the means to ensure they
are applied.
Record
the names of offending athletes, officials, clubs
and third parties of ill-repute on a public register,
and undertake education of coaches and officials.
Folks,
with list or will it come to pass and become written
in law? Tipsters advise we may know in the coming
weeks, and no, we are not taking bets on it before
you ask, but feel free to check out other gaming and
betting promotions right here.
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