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Beer
babes "ad" to Dutch match - 16th June 2010
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More
than 30 beer babes showed up at the Netherlands-Denmark match on Monday wearing
orange minidresses emblazoned with the name of a Dutch brewery — earning
them a red card from World Cup officials who acted to quash what they called an
ambush marketing scam. So-called
ambush marketing is banned by FIFA, soccer’s governing body, which fiercely
protects its lucrative contracts. The American maker of Budweiser is the only
beer company allowed to advertise within the World Cup stadiums. Bavaria
NV has been selling special eight-packs of beer including the skimpy orange “Dutchy
Dress.” 
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