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Human Statue Bodyart creates gold Indian trophy statue for POPAI Marketing At Retail Awards; Sydney, Australia

Talk up your chances - Schmooze or lose - It's who you know that counts

Human Statue Bodyart contracted to create DC Comics superheroes: Wonder-Woman and the Green Lantern; To appear in Injustice video game promotions and commercials

Human Statue Bodyart human statues popular for corporate, business and branding events

Human statue in new McDonalds campaign again

Huge Payday For WrestleMania Workers - 21st April 2013

WWE Names Michael Pine Head of Global Sales & Partnership Marketing

Promotion: Superhero for your upcoming private or corporate event: Australia-wide. Mention Human Statue Bodyart or Human Entertainment for a 10% discount

General- Marvel Collectibles

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Ambush Marketing Brands Publicity Advertising Mobile Marketing

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Kym Illman Grant Dwyer Max Markson Joe Vitale Brett McFall Greg Tingle Messages On Hold

Messages On Hold Presentation To Media Man Australia

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Human Statue Bodyart

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Talk up your chances - Schmooze or lose - It's who you know that counts

Human Statue Bodyart contracted to create DC Comics superheroes: Wonder-Woman and the Green Lantern; To appear in Injustice video game promotions and commercials

Human Statue Bodyart human statues popular for corporate, business and branding events

Human statue in new McDonalds campaign again

Huge Payday For WrestleMania Workers - 21st April 2013

WWE Names Michael Pine Head of Global Sales & Partnership Marketing

Marvel puts 700 first issue comics online - 11th March 2013

Fashion Week traffic soars after video streaming deal goes global - 16th April 2013

CeBIT Australia coming up; Barack Obama technology and social media boss to speak

Sydney ad:tech 2013 will offer insights into digital marketing for online sector; Sydney, Australia

The Billionaire Brands

Under Attack, by Helen Withycombe - October 2006


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Under Attack, by Helen Withycombe - October 2006
(Credit: Marketing Magazine)


Ambush marketing has shaken the world of sponsorship to its core. Is it a legitimate marketing channel, or parasite marketing at its worst? Helen Withycombe investigates.

Anyone who has a colleague take the credit for the success of their own project, or a lazy housemate graciously accept thanks for a wonderful party they didn't lift a finger to prepare for, must wince a little in sympathy when they see a successful example of ambush marketing. Whilst you may appreciate the audacity and creativity of brazen ambushers, it is hard not to feel a pang for the ambushee once you and yourself have been ambushed.

...

This implies that ambush levels the plying field as far as allowing small business to participate in large events they could not otherwise afford. As Media Man's fellow ambushers Greg Tingle points out, as far as small-scale ambush campaigns are concerned, "A little planning, project management and time investment, and away you go".

...

"Ambushers seem to fall into two groups - the 'bottom-feeders' who press the boundaries for a quick buck, and they major companies who have brands with cheeky personalities. Ten years ago it was 'clever', five years ago it was considered economically rational, but as contracts between properties and sponsors have evolved, ambush marketing has become far more difficult."

Maybe it's time the 'bottom-feeders' grew up.

 

 

Media Man Australia and some of their clients and associates have been featured in Marketing Magazine, B&T, The Sydney Morning Herald, The Age, The Australian Financial Review, The West Australian, and The Bulletin.

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Marketing Magazine

B&T

The Sydney Morning Herald - Sales and Marketing

The Australian - Marketing and Media

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Ambush Marketing

Kym Illman

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Max Markson

Joe Vitale

Brett McFall

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