to be a new betting brand from Crown International?
- 15th March 2015
has been registered as a betting brand trademark by
James Packer's Crown Resorts International and could
be set to launch in Australia.
The Sydney Morning Herald reports lawyers for the
$10bn Crown Resorts international have successfully
registered a trademark with the government trade market
office for Crownbet.
last year, Crown International invested in online
bookmaker BetEasy to form a joint-venture they hope
will dominate the Australian betting industry, and
the registration of the trademark fuels speculation
that that $10bn casino group will launch Crownbet
in the future.
owned by Matt Tripp - the former head of Sportsbet,
shocked larger bookmaking rivals last year by winning
the contract to become the AFL's official betting
partner for the next five years when they paid $10
million annually for the term of the contract from
the 2015 season.
beat off competition from Tabcorp's TAB, which previously
held the AFL rights, as well as Sportsbet and William
Hill Australia to secure the partnership deal for
Resorts International operators two casinos in Perth
and Melbourne and there are one of the Australia's
most significant taxpayers contributing two-thirds
of its pre-tax profit to governments, more than any
other ASX 50 company.
are also working on two other casino development projects
in Sydney and Brisbane.
already controlled the Betfair betting exchange and
the tie-up with BetEasy give them access to fixed
odds betting and create a huge brand to take on the
took a 67% controlling interest in BetEasy as part
of the takeover and the remaining 33% is retained
by existing BetEasy owners including Tripp.