Daily Fantasy Sports and eSports still growing, despite some market saturation says Media Man agency


Daily Fantasy Sports and eSports still growing, despite some market saturation says Media Man agency

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Snapshot:

DraftKings is changing the game by creating excitement in every moment, and bringing fans closer to the sports they love.

DraftKings, Inc. is the world’s leading skill-based Daily Fantasy Sports (DFS) platform that allows fans in North America and the UK to compete in single-day, online fantasy sports contests across the largest variety of professional sports. DraftKings’ premier web-based and mobile technology brings a more engaging interactive experience and daily excitement to the pastime of fantasy sports.


Founded in Boston in 2012.

Headquartered in Boston, MA, with offices in New York City and London.

More than 350 employees.

DraftKings is the exclusive DFS partner of Major League Baseball, Major League Soccer, the National Hockey League and NASCAR

 

Wikipedia states:

DraftKings is a Boston, MA, daily fantasy sports contest provider. The company allows users to enter daily and weekly fantasy sports-related contests and win money based on individual player and team performances in five major American sports (MLB, the NHL, the NFL, the NBA and the PGA), Premier League and UEFA Champions League soccer, NASCAR auto racing, Canadian Football League, and Mixed Martial Arts (MMA).

As of April 2016 the majority of U.S. states consider fantasy sports (including daily fantasy sports) a game of skill and not gambling, although a number of states have prohibited or created specific laws making daily fantasy spots illegal. In November 2016 FanDuel and DraftKings, the two largest companies in the daily fantasy sports industry, reached an agreement to merge. However the merger was terminated in July 2017 due to it being blocked by the Federal Trade Commission as the combined company would control a 90 percent market share. As of July 2017 DraftKings has 8 million users.

 

Daily fantasy sports (DFS)

Daily fantasy sports (DFS) are a subset of fantasy sport games. As with traditional fantasy sports games, players compete against others by building a team of professional athletes from a particular league or competition while remaining under a salary cap, and earn points based on the actual statistical performance of the players in real-world competitions. Daily fantasy sports are an accelerated variant of traditional fantasy sports that are conducted over short-term periods, such as a week or single day of competition, as opposed to those that are played across an entire season. Daily fantasy sports are typically structured in the form of paid competitions typically referred to as a "contest"; winners receive a share of a pre-determined pot funded by their entry fees. A portion of entry fee payments go to the provider as rake revenue.

In the United States, the daily fantasy sports industry is dominated by two competing services: the New York-based FanDuel, and the Boston-based DraftKings. Both companies were established as venture capital-backed startup companies, received funding from investment firms, sports broadcasters, leagues, and team owners, and became known for the aggressive marketing of their services. As of September 2015, both companies have an estimated value of at least $1 billion, and control 95% of the U.S. DFS market. The two primarily compete against smaller DFS services, such as Fantasy Aces and Yahoo! Sports. The popularity of the daily fantasy format has been credited to its convenience in comparison to season-length games, as well as the focus on major cash prizes in the promotion of these services. Daily fantasy has also been credited with helping to improve television viewership and engagement with sports.

Daily fantasy sports have faced notable legal challenges, including disputes over whether DFS constitutes gambling. Politicians and other critics have argued that due to their format, players are essentially making proposition wagers on the varying performance of individual athletes in specific games, and not managing the performance of their selections on a week-to-week basis. Proponents have defended DFS as being a game of skill, as the required familiarity with the players and teams, as well as salary cap management, rewards skilled players. Local laws have varying definitions of gambling games, such as whether a game's elements of chance are predominant over those or skill, or how much control the player has over the outcome of the game.

In the United States, the legality of DFS has been determined on a state-by-state basis based on local gambling laws and other rulings. The federal Unlawful Internet Gambling Enforcement Act (UIEGA) contains language dictating that fantasy sports are not considered an unlawful wager under the act; however, the act only prohibits the electronic transfer of funds from unlawful gambling as defined under state laws. A number of state attorneys general have issued opinions concluding that DFS is a form of illegal gambling, while the state of Nevada declared that DFS games must be licensed as a sports pool. The New York State ruling, which resulted from an investigation of DFS services after it was alleged that employees working for DraftKings and FanDuel had used inside information to win cash prizes from each other, spawned retaliatory lawsuits from the companies which alleged that the rulings were the result of a misinterpretation of the nature of their services. The state has since joined other states, such as Massachusetts and Virginia, in choosing to legalize and regulate DFS rather than prohibit it. (Wikipedia)