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Freelancer
vs Guru.com vs AirTasker;
Another closer look by Media Man agency, by Greg Tingle
Fiverr
also in the mix in the online gig economy race 



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Draft
in progress Ok,
so we may have been initially a bit harsh on our appraisal of the online gig economy,
especially in relation to the Australian - Asia Pacific market. We are taking
another look at it and will be reporting findings by February 2019. There's
no better way to do a review than to use a service, or at least attempt to, so
we're adding ourselves to the mix. Media
Man is primarily a media, publicity, advertising services and project management
based company. PR and online advertising, online PR and online exposure / search
engine results are some of our key strengths. We're
also known for art and sports project management, and also photo art (photography),
which compliments some of our media campaigns... For
the record, we love customers and happy clients, however a business to business
relationship - agency to client, is about a Win - Win... not a scenario where
one wins, and the other does not. Since
we are penning this number of the topic of business, clients, bidding for work
and the like, I thought we would take the opportunity to thank a few of our clients
from over the years, as they helped us build a sustainable business: Messages
On Hold, bwin.party Digital Entertainment, Virgin
Games, Marvel, Crown
Resorts, Netflix, WWE,
UFC, Max
Exposure, Future Trends Group,
Human Statue Bodyart, Webjet,
Hilton Hotels, MGM
Resorts, Australian Stunt Academy, and
that's enough on that front for now. Back
on the subject at hand, people and businesses that do a good job deserved to be
rewarded well. I'm
writing this here in Sydney, Australia. Now, we know the cost of living in Sydney
right? The powers that be say that Sydney is the second most expensive city in
the world. Sydney is also one of the most competitive business environments in
the world I would say. Sydney has some of the most talented and capable workers
and professionals et al. There's an over abundance of media and advertising professionals
out there, in part because many of them lost their positions at either News Limited,
Fairfax Media and the ABC, and a few more will likely be following suit from the
likes of Network Ten. In short, there's an over supply of strong talent. A
perfect storm The
internet - a global medium Social
media - everyone is their own best self promoter and broadcaster. Hello Instagram,
Facebook, and Twitter. Globalization
- projects can be quoted on globally. i.e. list it on the internet, and see who
will do it for the least cost Casualisation
of the workforce - lack of job stability and more people looking for work
A fair days pay for a fair days work
Depending
upon your age, you have heard of that expression. Most people want to be paid
for a job well done. What's
the opposite of that? Poor rates of pay. Question:
What do monkey's eat? Answer: Banana's. Anyone fancy some peanuts perhaps? Over
the past few years dozens of people I know have been telling me of their dissatisfaction
in the overall decline in working conditions and pay in a number of business sectors.
Many of them in media, advertising and entertainment, but also in tech, construction
and others. I thought it was timely that I wrote something on the subject to,
following suit of mainstream newspapers publications such as The Sydney Morning
Herald, The Australian Financial Review, The Daily Telegraph and The Australian.
By the way, if you didn't know it already, basically all of those newspapers have
shred stuff also as a cost cutting measure. That was in part due to their declining
profit margins, as advertisers have you might say millions of choices as to where
to advertise these days, rather than just a few local and state wide newspapers
for instance. What's
the solution? Whether
you are an employee or a business owner, you can make a stance by not working
for less that you are worth. Set your rate, and stick by it. Or, put forward your
rate of pay, and only negotiate with a client if it suits you to. Remember, the
buck stops with you. Oh, did I mention that I'm not a big fan of outsourcing,
to say the least. Refuse to do business with firms who do not communicate effectively,
or in an easy to understand fashion. Cheap
staff can equal cheap performance and poor service Ever
been to a shop where the service is really poor? This may just be because the
owner / s pay very poorly, thus they only attract below par staff. Maybe the staff
are not paid enough to care. Ok, you want names - I hear you. You must have heard
of the 7 - Eleven pay scandal that was massive news in Australia. The staff were
being underpaid, and the company exploited them. Was I the only one who ever experienced
staff at some of these convenience stores whose English and communication skills
were should we just say well below average. Again, poor pay equates to poor service
and poor end result, in more cases than not. Work
/ Life balance Regardless
of whether you believe you are being paid fairly or not, always remember to stop
to smell the roses and take some time out. This also has heath and well-being
benefits, and will help ensuring that you don't get burnt out. It might be a swim,
a surf, a walk, or just catching up with friends and family. Work fatigue is also
not good for performance, and can also be dangerous both for yourself and also
for your co-workers and associates. Good
deal Look
after your clients, your brands, your employees - if you have any. My experience
has proven to myself that there will always be others who appreciate a job well
done, and who don't mind paying a fair rate, or even a bit more than usual to
get an outstanding job. Cheap and nasty is not the way to go. There's lots of
net nasties on the web, and they can also infect your computers. Go for quality
over price - unless your budget is Zero - yes, there's people that will also work
for nothing in this complex world, so side step that sector. If you want to be
a volunteer and work for free, great, and enjoy the work and make a difference,
but there can sometimes be a fine line between volunteering and exploitation.
Win - Wins are the way to go. A win for your client or firm, and a win for the
person who is paying you for a job well done. And
again, thank you to our many satisfied and loyal clients and associates. News Media
agency sees big growth potential and future in niche sectors; Local business,
Blockchain, bitcoin, movie promotion, video games, sports and art Niche
media, marketing and media campaigns the way to go says Media Man agency Online
newspapers; News apps way of the future, says Media Man agency Meet
up and share your business ideas Maroubra
community movers n shakers keen to see Bra business thrive Talk
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