Freelancer vs Guru.com vs AirTasker.com; Another closer look by Media Man agency


Freelancer vs Guru.com vs AirTasker; Another closer look by Media Man agency, by Greg Tingle

Fiverr also in the mix in the online gig economy race

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Draft in progress

Ok, so we may have been initially a bit harsh on our appraisal of the online gig economy, especially in relation to the Australian - Asia Pacific market. We are taking another look at it and will be reporting findings by February 2019.

There's no better way to do a review than to use a service, or at least attempt to, so we're adding ourselves to the mix.

Media Man is primarily a media, publicity, advertising services and project management based company. PR and online advertising, online PR and online exposure / search engine results are some of our key strengths.

We're also known for art and sports project management, and also photo art (photography), which compliments some of our media campaigns...

 

For the record, we love customers and happy clients, however a business to business relationship - agency to client, is about a Win - Win... not a scenario where one wins, and the other does not.

Since we are penning this number of the topic of business, clients, bidding for work and the like, I thought we would take the opportunity to thank a few of our clients from over the years, as they helped us build a sustainable business: Messages On Hold, bwin.party Digital Entertainment, Virgin Games, Marvel, Crown Resorts, Netflix, WWE, UFC, Max Exposure, Future Trends Group, Human Statue Bodyart, Webjet, Hilton Hotels, MGM Resorts, Australian Stunt Academy, and that's enough on that front for now.

Back on the subject at hand, people and businesses that do a good job deserved to be rewarded well.

I'm writing this here in Sydney, Australia. Now, we know the cost of living in Sydney right? The powers that be say that Sydney is the second most expensive city in the world. Sydney is also one of the most competitive business environments in the world I would say. Sydney has some of the most talented and capable workers and professionals et al. There's an over abundance of media and advertising professionals out there, in part because many of them lost their positions at either News Limited, Fairfax Media and the ABC, and a few more will likely be following suit from the likes of Network Ten. In short, there's an over supply of strong talent.

A perfect storm

The internet - a global medium

Social media - everyone is their own best self promoter and broadcaster. Hello Instagram, Facebook, and Twitter.

Globalization - projects can be quoted on globally. i.e. list it on the internet, and see who will do it for the least cost

Casualisation of the workforce - lack of job stability and more people looking for work


A fair days pay for a fair days work

Depending upon your age, you have heard of that expression. Most people want to be paid for a job well done.

What's the opposite of that? Poor rates of pay.

Question: What do monkey's eat? Answer: Banana's. Anyone fancy some peanuts perhaps?

Over the past few years dozens of people I know have been telling me of their dissatisfaction in the overall decline in working conditions and pay in a number of business sectors. Many of them in media, advertising and entertainment, but also in tech, construction and others. I thought it was timely that I wrote something on the subject to, following suit of mainstream newspapers publications such as The Sydney Morning Herald, The Australian Financial Review, The Daily Telegraph and The Australian. By the way, if you didn't know it already, basically all of those newspapers have shred stuff also as a cost cutting measure. That was in part due to their declining profit margins, as advertisers have you might say millions of choices as to where to advertise these days, rather than just a few local and state wide newspapers for instance.

What's the solution?

Whether you are an employee or a business owner, you can make a stance by not working for less that you are worth. Set your rate, and stick by it. Or, put forward your rate of pay, and only negotiate with a client if it suits you to. Remember, the buck stops with you. Oh, did I mention that I'm not a big fan of outsourcing, to say the least. Refuse to do business with firms who do not communicate effectively, or in an easy to understand fashion.

Cheap staff can equal cheap performance and poor service

Ever been to a shop where the service is really poor? This may just be because the owner / s pay very poorly, thus they only attract below par staff. Maybe the staff are not paid enough to care. Ok, you want names - I hear you. You must have heard of the 7 - Eleven pay scandal that was massive news in Australia. The staff were being underpaid, and the company exploited them. Was I the only one who ever experienced staff at some of these convenience stores whose English and communication skills were should we just say well below average. Again, poor pay equates to poor service and poor end result, in more cases than not.

Work / Life balance

Regardless of whether you believe you are being paid fairly or not, always remember to stop to smell the roses and take some time out. This also has heath and well-being benefits, and will help ensuring that you don't get burnt out. It might be a swim, a surf, a walk, or just catching up with friends and family. Work fatigue is also not good for performance, and can also be dangerous both for yourself and also for your co-workers and associates.

 

Good deal

Look after your clients, your brands, your employees - if you have any. My experience has proven to myself that there will always be others who appreciate a job well done, and who don't mind paying a fair rate, or even a bit more than usual to get an outstanding job. Cheap and nasty is not the way to go. There's lots of net nasties on the web, and they can also infect your computers. Go for quality over price - unless your budget is Zero - yes, there's people that will also work for nothing in this complex world, so side step that sector. If you want to be a volunteer and work for free, great, and enjoy the work and make a difference, but there can sometimes be a fine line between volunteering and exploitation. Win - Wins are the way to go. A win for your client or firm, and a win for the person who is paying you for a job well done.

And again, thank you to our many satisfied and loyal clients and associates.

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