Gaming Executives join forces to offer operators dynamic new ways to use social media in order to retain and reactivate players


Gaming Executives join forces to offer operators dynamic new ways to use social media in order to retain and reactivate players

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Profiles

Gaming Social Media

15 January 2013

Montreal, 15th January 2013 - Experienced gaming and marketing executives join forces to create a new social media marketing and consulting group. SocialConnX (www.socialconnx.com) builds the social media strategies necessary to acquire, retain and reactivate players using unique, live-targeting and customized, strategic engagement programs. The company offers a complete suite of social media services ranging from expert consulting to full scale social media program development and execution.

The company provides a number of distinctive benefits and solutions for gaming operators including:

* Listening and Monitoring programs designed to identify and capture the most relevant points of conversation focused on gaming, poker, sports betting and other related subjects taking place across hundreds of millions of social sources.
* Player Engagement programs intended to connect with and convert players identified through the listening and monitoring initiatives.
* Retention & Reactivation programs which use live engagement capabilities in order to keep players from leaving an operator, improve player LTV and identify opportunities to recapture dormant accounts.
* Reporting options that offer extensive insight into the target market and allow operators to react to social chatter and quickly adapt marketing programs to capitalize on active trends.
* Sentiment Analysis designed to pinpoint positive and negative comments about a brand and immediately engage with players accordingly
* Identification of Industry Influencers with the ability to connect with them and convert them to brand advocates and promotional partners.
* Trends Analysis to identify new areas of opportunity and mitigate crisis management
* Comprehensive Insights about the operator's target market which help maximize engagement, brand and revenue building efforts.
* Measurable data that evaluate ROI and offer opportunities to optimize social media marketing programs.