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Introduces MyCAP, a New Social Networking Website
Social Networking Site Dedicated Exclusively to iGaming
Affiliate Marketers" Launched by World's Largest
and Longest-Running Online Gambling Affiliate Marketing
CA (PRWEB) January 21, 2009 -- CasinoAffiliatePrograms.com
("CAP"), the world's largest and longest-running
affiliate marketing directory for the online gaming
industry, has announced the launch of MyCAP. Called
the first social networking website dedicated exclusively
to iGaming affiliate marketers, MyCAP is an all-new,
completely proprietary social networking website created
especially for the online gaming affiliate marketing
combines all the advantages of the market-leading
online casino affiliate marketing directory with the
interactive benefits of social networking. Users can
share photos and videos; add other users as "friends";
write blogs and comment on others' blogs; trade advice
and tips in a unique and interactive way, and much
networking is no longer the future of the Internet
-- it's the present," commented Lou Fabiano,
President and Founder of CasinoAffiliatePrograms.com.
"Social interaction capabilities like commenting,
blogging, and video sharing are now the driving factors
in making the Internet today's preferred method of
communicating and doing business."
important for us at CAP to ensure that our industry-leading
community of more than 8,000 webmasters and affiliate
marketers has every advantage in a competitive marketplace.
MyCAP gives CAP members more ways to interact, learn,
network, and share information than ever before,"
upon custom, proprietary software that's private and
secure (allowing members to edit their privacy settings
for maximum security), MyCAP's mission is create a
new world for affiliate members to interact and grow
their professional and personal connections. MyCAP
was also designed with the goal of bringing a greater
spirit of community and shared purpose to the online
gambling affiliate marketing world, seen as a vital
component to long-term success in an age where regressive
governments throughout the world seek to criminalize
members of CasinoAffiliatePrograms.com have membership
to MyCAP, company officials announced. To log-in,
members can simply go to the site's URL (my.casinoaffiliateprograms.com)
and log-in using their CAP username and password.
The site is currently available in Beta-version; CAP
encourages all online gaming affiliate marketers to
sign up and test out the software.
CasinoAffiliatePrograms.com (or CAP, as it's commonly
known as) is the largest and longest-running online
gaming affiliate resource, featuring an active community
forum, chat rooms, affiliate marketing tools, industry
news/articles, scam alerts, and a rigorous and distinguished
certification process for online casino affiliate
programs. The CAP Certification Process is held in
the highest regard among industry experts, and is
designed to protect the integrity of affiliates and
the online gaming industry as a whole. For more information,
please visit http://www.casinoaffiliateprograms.com.
social network service focuses on the building and
verifying of online social networks for communities
of people who share interests and activities, or who
are interested in exploring the interests and activities
of others, and which necessitates the use of software.
social network services are primarily web based and
provide a collection of various ways for users to
interact, such as chat, messaging, email, video, voice
chat, file sharing, blogging, discussion groups, and
main types of social networking services are those
which contain directories of some categories (such
as former classmates), means to connect with friends
(usually with self-description pages), and recommender
systems linked to trust. Popular methods now combine
many of these, with MySpace, Bebo and Facebook being
the most widely used in the anglosphere and Friendster
being the most widely used in Asia.
have been some attempts to standardize them (see the
FOAF standard) but this has led to some privacy concerns.
of social network services
notion that individual computers linked electronically
could form the basis of computer mediated social interaction
and networking was suggested early on - for example
The Network Nation by S. Roxanne Hiltz and Murray
Turoff (Addison-Wesley, 1978, 1993) effectively sketched
out how computer-mediated communication -- such as
the Internet -- should be developed for this purpose.
were many early efforts to support social networks
via computer-mediated communication, including Usenet,
bulletin board services (BBS), Arpanet, and EIES:
Murray Turoff's server-based Electronic Information
Exchange Service (Turoff and Hiltz, 1978, 1993). The
Information Routing Group developed a schema about
how the proto-Internet might support this.
social networking websites included Classmates.com
(1995), focusing on ties with former school mates,
and SixDegrees.com (1997), focusing on indirect ties.
Two different models of social networking that came
about in 1999 were trust-based, developed by Epinions.com,
and friendship-based, such as those developed by Jonathan
Bishop and used on some regional UK sites between
1999 and 2001. Innovations included not only showing
who is "friends" with whom, but giving users
more control over content and connectivity. By 2005,
one social networking service MySpace, was reportedly
getting more page views than Google, with Facebook,
a competitor, rapidly growing in size. In 2007,
Facebook began allowing externally-developed add-on
applications, and some applications enabled the graphing
of a user's own social network -- thus linking social
networks and social networking.
networking began to flourish as a component of business
internet strategy at around March 2005 when Yahoo
launched Yahoo! 360°. In July 2005 News Corporation
bought MySpace, followed by ITV (UK) buying Friends
Reunited in December 2005. It is estimated that combined
there are now over 200 social networking sites using
these existing and emerging social networking models.
networks connect people at low cost; this can be beneficial
for entrepreneurs and small businesses looking to
expand their contact base. These networks often act
as a customer relationship management tool for companies
selling products and services. Companies can also
use social networks for advertising in the form of
banners and text ads. Since businesses operate globally,
social networks can make it easier to keep in touch
with contacts around the world. In many ways business
networking on social networks has eclipsed the amount
of networking that takes place on dedicated business
networks are beginning to be adopted by healthcare
professionals as a means to manage institutional knowledge,
disseminate peer to peer knowledge and to highlight
individual physicians and institutions. The advantage
of using a dedicated medical social networking site
is that all the members are screened against the state
licensing board list of practitioners.
role of social networks is especially of interest
to pharmaceutical companies who spend approximately
"32 percent of their marketing dollars"
attempting to influence the opinion leaders of social
Languages, nationalities and academia
social networking sites have sprung up catering to
different languages and countries. The popular site
Facebook has been cloned for various countries and
languages and some specializing in connecting students
Social networks for social good
websites are beginning to tap into the power of the
social networking model for social good. Such models
may be highly successful for connecting otherwise
fragmented industries and small organizations without
the resources to reach a broader audience with interested
and passionate users. Users benefit by interacting
with a like minded community and finding a channel
for their energy and giving.  Examples include
SixDegrees.org (Kevin Bacon).
Typical structure of a social networking service
general, social networking services, such as MySpace,
Facebook and Bebo, allow users to create a profile
for themselves. Users can upload a picture of themselves
and can often be "friends" with other users.
In most social networking services, both users must
confirm that they are friends before they are linked.
For example, if Alice lists Bob as a friend, then
Bob would have to approve Alice's friend request before
they are listed as friends. Some social networking
sites have a "favorites" feature that does
not need approval from the other user. Social networks
usually have privacy controls that allows the user
to choose who can view their profile or contact them,
social networks have additional features, such as
the ability to create groups that share common interests
or affiliations, upload videos, and hold discussions
in forums. Geosocial networking co-opts internet mapping
services to organize user participation around geographic
features and their attributes.
social networks currently charge money for membership.
In part, this may be because social networking is
a relatively new service, and the value of using them
has not been firmly established in customers' minds.
Companies such as MySpace and Facebook sell online
advertising on their site. Hence, they are seeking
large memberships, and charging for membership would
be counter productive. Some believe that the
deeper information that the sites have on each user
will allow much better targeted advertising than any
other site can currently provide. Sites are also
seeking other ways to make money, such as by creating
an online marketplace (Facebook's Marketplace)
or by selling professional information and social
connections to businesses: such as LinkedIn.
networks operate under an autonomous business model,
in which a social network's members serve dual roles
as both the suppliers and the consumers of content.
This is in contrast to a traditional business model,
where the suppliers and consumers are distinct agents.
Revenue is typically gained in the autonomous business
model via advertisements, but subscription-based revenue
is possible when membership and content levels are
large social networking services, there have been
growing concerns about users giving out too much personal
information and the threat of sexual predators. Users
of these services need to be aware of data theft or
viruses. However, large services, such as MySpace,
often work with law enforcement to try to prevent
addition, there is a perceived privacy threat in relation
to placing too much personal information in the hands
of large corporations or governmental bodies, allowing
a profile to be produced on an individual's behavior
on which decisions, detrimental to an individual,
may be taken.
there is an issue over the control of data - information
having been altered or removed by the user may in
fact be retained and/or passed to 3rd parties. This
danger was highlighted when the controversial social
networking site Quechup harvested e-mail addresses
from users' e-mail accounts for use in a spamming
Use of social network websites in investigations
network services are increasingly being used in legal
and criminal investigations. Information posted on
sites such as MySpace and Facebook, has been used
by police, probation, and university officials to
prosecute users of said sites. In some situations,
content posted on MySpace has been used in court to
determine an appropriate sentence based on a defendant's
is increasingly being used by school administrations
and law enforcement agencies as a source of evidence
against student users. The site, the number one online
destination for college students, allows users to
create profile pages with personal details. These
pages can be viewed by other registered users from
the same school which often include resident assistants
and campus police who have signed-up for the service.