this bikini babe makes $215K a year on Instagram -
text advertisement here from as little as $100USD
per 12 months
has almost 8 million followers on Instagram, and makes
$215K a year from her social media following.
Gollayan (New York Post)
Thanks to her nearly 8 million followers on Instagram,
this curvy bikini babe is making bank.
Abigail Ratchford, 25, has come a long way from her
days juggling three jobs as a paralegal, secretary
and bartender and earning less than $750 a
week in her hometown of Scranton, Pennsylvania.
was thinking that there had to be more to life than
this hamster wheel that I was on, she told The
she makes more than $215,000 a year from product endorsements
and merchandise sales, all of it fuelled by her social-media
started in 2013 when a friend who was a professional
photographer asked Ratchford to model swimsuits for
a shoot to build up his portfolio.
spotted the pics on his Facebook page and started
writing about this new girl, which caught the attention
of websites such as Maxim, Sports Illustrated Swimsuit
and Barstool Sports.
an opportunity to capitalise on her budding internet
celebrity, Ratchford started an Instagram account,
which quickly shot up to about 20,000 followers.
there, she started reaching out to local photographers,
offering her modelling services and online exposure
in exchange for shoots.
she wasnt paid, Ratchford was able to make a
steady income selling as many as 100 signed photographs
a week to her fans, for about $37 each.
posted a steady stream of photos usually of
her clad in bikinis, lingerie or sports jerseys to
cater to her college-aged fan base and watched
as her Instagram following soared to more than 100,000
in seven months. (Ratchford has since deleted those
early photos to keep her Instagram feed fresh.)
shed saved up more than $12,000 from her signed
photos and side gigs as a bartender and paralegal,
she headed to the West Coast in January 2014. There,
she said, I started to think of other people
and follow in their foot steps, and I really looked
up to Kate Upton and her viral videos.
that summer, she co-ordinated a video of herself bouncing
about in lingerie and uploaded it to Instagram. By
this point, TMZ was following her account; once they,
along with various mens blogs, picked up the
video, Ratchfords following went from 300,000
to more than a million in a week.
signed with a manager and the videographers she worked
with began referring her to brands that work with
social-media influencers. After her first endorsed
post Ratchford said she doesnt remember
what product she was paid to promote other
brands flooded her inbox with requests.
every million [followers], you can charge up to US$1,500
(A$1890) a post, she said.
But now that she has almost eight million followers,
brands typically cap the fee at about $7,500 per post.
this puts her in the working class category
of Instagram influencers, given that companies have
paid Kim Kardashian upward of $500,000 to reach her
102 million followers, according to Us Weekly.
younger sister, Kendall Jenner, was reportedly paid
$250,000 to promote the failed Fyre Festival to her
82-plus million Instagram followers.
the past year, Ratchford has partnered with about
a dozen products including customised
handbags by De-Vesi and regularly turns down
those that dont fit with her brand, such as
slimming teas, teeth whiteners and protein shakes.
call those the Instagram model starter pack,
she said. I tend to stay clear of that
Recently, the FTC warned influencers that they make
clear in posts when they are paid to promote products.
Ratchford, for one, is not phased by it.
thats what I always did, so I didnt really
even notice, the model said.
She said her most valuable photo was from a shoot
with Ardell eyelashes in 2015. Although she only got
paid $2,500 for a days worth of shooting, posting
the photos on Instagram led to several more sponsorship
brings in more cosmetic brands because they see youve
done big [beauty] campaigns, she said.
her biggest money maker is her own products. In October
2014, Ratchford hooked up with a company that runs
her website and produces posters, calendars and other
items emblazoned with her likeness. They front the
costs of the shoots and creating the merchandise;
once that investment is recouped, they keep 30 per
cent of the profits, while Ratchford gets 70.
products are sold on the models website, which
she promotes on Instagram.
said that her sexy calendars net her about $150,000
a year. Other merchandise shot glasses, ping
pong balls, skateboards, all featuring her scantily-clad
photos bring in another $63,000.
lot of my fans are college-aged guys, so I definitely
make products [targeted at] them, she said.
also hit upon a formula that steadily grows her social
media empire: Upload to Instagram weekly selfies promoting
her merchandise, and weekly professional photos that
get picked up on mens interest sites
thereby upping her number of followers. In the past
two years, shes gone from 2.5 million to almost
websites such as Buzzoid allow you to buy 10,000 followers
who will comment on posts for $69.99,
Ratchford said she has never purchased followers.
is working to expand her audience to stay relevant.
While shes made a steady career of courting
college-age dudes, she wants to grow her female audience.
Lately, shes been uploading makeup tutorials
and beauty tips on her Snapchat.
thinking long term ... By 35 I want to be married
and have kids, and I cant be posting these [racy]
photos, she said.
are the ones who are gonna be spending the most money
on weight loss and beauty products.
selfies get a lot more likes and comments than my
professional photos, she added.
People like them because theyre more intimate.
like taking selfies [while] laying on my stomach so
you can get a good butt angle, too.
So far Ratchfords constant hustle has left little
time for romance.
she first moved to LA, she dated Jamie Iovine, son
of record-label chairman Jimmy.
they remain on good terms since breaking up in 2015,
she learned not to broadcast her love life on social
made a mistake by making [our relationship] really
public [with] pics of us all over Instagram,
said Ratchford, adding that the number of likes were
significantly lower on those photos.
kind of have to pretend youre single, just so
[your fans] can have the fantasy of having a chance
with you, she said.