vs PR (public relations), with advertising in the
mix, by Greg Tingle
journalism scribbles. Draft in progress
text advertisement here from as little as $100USD
per 12 months
is what somebody somewhere wants to suppress; all
the rest is advertising. Lord Northcliffe
reading this article in progress via a Media Man website.
Media Man is primarily a media, publicity, project
management and advertising services based company.
Note in the pitch it doesn't state "A journalism
based news company".
this - the moment a company accepts advertising or
sponsorship dollars, and the like, it stops being
totally a public service - it becomes a commercial
a sports team accepts dollars and or product from
a fast food outlet it takes away the pureness of the
in the sacred sporting realm known as the Olympics,
there are media rights deals, sponsors, a bidding
process, and so it goes on. Don't get us started on
the long and colourful history of scandals in the
Olympics centered around the I.O.C (International
do alcohol companies sometimes sponsor sporting teams?
Well, its not because the beer or other type of grog
makes the players before better. The alcohol sponsor
wants exposure via the footy code. I wouldn't say
this makes either the sport or the sponsor evil -
it's just a commercial arrangement.
may have heard or read that many an Australian athlete
is frequently spotted at either The Star casino in
Sydney or at Crown Melbourne. Casinos are big business,
just as professional sport is big business. The entities
together want to create revenue streams. The pairing
may ignite controversy from time to time, but it often
creates impressive income.
sports entrepreneur Eric Bischoff says (and wrote
a book) - Controversy Creates Cash. Mr. Bischoff is
largely correct. Did you know that pro wrestling legend
Hulk Hogan has at least one casino slot machine in
his likeness? It's entitled Hulk-A-Mania. This Hogan
game is not about 'Taking your vitamins". It's
about putting your coin in the machine and taking
your changes brother. Ric Flair has also been linked
to gambling campaigns in the U.S, being the front
man for the North Carolina Education Lottery.
time of publication Australian based media companies,
namely print based ones such as Fairfax Media (The
Sydney Morning Herald, The Age etc) and News Limited
(The Daily Telegraph, The Courier Mail, The Australian
etc) have increased their connection to sports betting
entities. Why? To boost their revenues in a advertising
market where media companies are more often than not
having to give away more advertising space (in print
and online) for less money than they had to years
ago, be it 5, 10 or 20 years back. The newspapers
down under in Australia used to resemble a phone book
- at least the weekend editions. Now the Aussie newspapers
are more like a comic book (in size), not to diminish
the solid job they do in delivering the news.
have you seen how much space in the newspapers is
chock a block full of property / real estate classifies
/ advertising. This is because the real estate companies
have (or find) the money to pay for advertising. One
of the few non-real estate major Australian advertisers
not involved in real estate are our friends over at
Harvey Norman (founded by Gerry Harvey)... a keen
punter by all accounts... hello Magic Millions, a
racing event synonymous with Aussie media legend John
Singleton. These guys are right behind other Australian
horse racing events such as the ATC's Everest, The
Melbourne Cup, and why not. Sports betting is huge
in Australia, and how can we forget the fashions on
the field - ladies dressed up in designer dresses
with fascinators. Yep, we enjoy them also, but the
fact is that horse racing is based on sports betting.
My late grandfather was a S.P bookmaker. The fashion
element, bird cage and all is designed to attract
media, celebs, sponsors, and lets not forget to get
a crowd to the races. Again, nothing wrong with that.
I do wish they would stop flogging (whipping) the
horses so much, being a horse rider myself... rider,
to the business of journalism the fairy new business
model / revenue employed by The Guardian is interesting.
It's a subscription based model, but more than that,
they also cover / advertise er endorse? ... various
charities and worthy causes who support them. By the
way, the Media Man group also support / donate to
a number of Australian based charities and worthy
causes when possible. This is not a monthly donation
type of set up, but since the beginning of entering
the news media business... circa 2001, we have frequently
donated time and / or money to the likes of The Salvation
Army, St Vincent de Paul, Sea Shepherd, Australian
Red Cross, Australian Surf Life Saving, Virgin Unite
and a host of others. We've also given back to the
Australian arts and creative sector also, many times
for little or no actual reward. Just doing our bit
of the sector. Admittedly, we did a lot more on this
front circa 2007, when our business was at its peak
can you, the public do, to support news media, be
it journalism, PR, or both?
you have a budget for media exposure i.e. advertising
or sponsorship, the likes of News Limited, Fairfax
Media, Alternative Media Group, and yes, ourselves,
would of course like to hear from you.
readers will largely be aware, news stories are judged
on their own individual merit. There's a term known
as Newsworthy. Is the story (individual / s and /
or brand / company interesting enough to warrant a
news story. That's usually up to the editor to decide.
The investigating journalist may play a role in that.
In the background there may be a media / advertising
executive who is looking to make their quota for the
month. Most media outlets like a balance between great
news stories and great revenues. The great revenues
element is harder to achieve in the current environment.
Don't' believe us? Just ask News Corp's Rupert Murdoch
who effectively has News Corp assets known as 21st
Century Fox and the like up for sale. Multi national
and global media giants such as Disney are amongst
the suitors. You can read much about this current
upcoming M&A type scenarios via The Australian
(Marketing and Media section), B&T, AdNews, Campaign
Brief and the like.
you didn't notice already, this piece is pretty rough
around the edges. We made an executive decision to
get it out into the public domain via the animal known
as the World Wide Web. In the coming days and weeks
the article will be improved and become more of a
mainstream news item, as well as probably loose some
of its Gonzo Journalism style, made famous / infamous
by Rolling Stone icon Hunter S. Thompson which style
was feature in film via such flicks such as Fear and
Loathing in Las Vegas (1998) and The Rum Diary (2011).
has happened dozens of times over the years, this
article will further ignite media and public discussion
about the role of journalism, the news, and well as
how advertising, sponsorship and the like figure into
the equation. This could be good fodder for ABC TV
staple Gruen, who have done some great work lately
including on Australian business and racing identity,
Gerry Harvey. Maybe the Gruen powers that be might
like to drag me in there sometime to add some extra
colour to the panel. Just throwing the idea out there,
and I don't even know if they pay an appearance fee
or not. Biggest concern is that I may offend someone
(or many people), but isn't that part of the way the
ABC operates these days?
for one wish that the journalism and news industry
could operate without any involvement, interference
or other from commercial forces such as advertising
and sponsorship. However folks, that is not the real
world. Journalists need to get paid, so do editors.
It costs dollars to create and run a media company.
Again, ask Mr. Murdoch. I for one just love the work
of John Pilger, but let us not forget that Mr. Pilger
is a film / documentary maker, as well as an author.
What we are saying that he is in the nice position
to actually sell quality docos, films and books for
profit. So, he doesn't need advertisers or traditional
sponsors. If you the reader know something on this
front, that we don't' know, please do tell.
and commercial business agreements in the media industry
are not necessarily a bad thing. But, you the reader
has to also consider that there may be, likely are,
commercial business elements of media you are consuming,
be it print, online, television, radio or a mix of
any of these things. Niche media is also a very cool
thing. Examples: MMA sports news, Wrestling News,
Surfing News, Art News, Environmental News, Technology
News, Hotel News, Community News. As you would expect,
niche news media also is associated with numerous
advertisers and commercial agreements, and why not.
CoastalWatch - hello to Quiksilver and Billabong.
WWE - G'day to TAPOUT, WWE Network and 2K Games. Marvel
Studios, Marvel Comics, Disney... G'day to Disney
Channel, L.A and New York Comic-Con. Stan Lee, Marvel
Co-creator, love your POW! Entertainment work.
and Loathing in Las Vegas
Stone. A little birdy told us that they are currently
for sale to the right bidder
Bischoff, former boss of World Championship Wrestling
and author of Controversy Creates Cash
McMahon Family (most of them) in a wrestling royalty
H, Stephanie McMahon and Vince McMahon (WWE top brass)
Branson (Virgin Group)
and a couple of media folks. Insider will get it.
Read Richard's blogs
owns / purchased Marvel in a multi billion dollar
deal. Could 21st Century Fox be next to be taken over
by the world's most famous mouse?
and Greg Tingle
(The Sydney Morning Herald - eco themed). Creative
Sydney Morning Herald. Fairfax Achieves
Murdoch (News Corp)
inc 21st Century Fox
Packer (illustration by John Shakespeare). The
Sydney Morning Herald: Federal Politics - Cartoons
Sully. Well known Australian television news reader
and author of online newspaper #shortblack
Hinch aka 'The Human Headline'. Hinch writing
from one of his stints in jail, for standing up for
what is right and just. That hasn't always reflected
some Australian laws regarding media and social justice.
Hustle. Edgy pro wrestling, sports entertainment
and pop culture news and promos at their best! Heyman
Hustle on YouTube
Heyman and Eric Bischoff. Vince McMahon creative
Bischoff official website
Jericho. From pro wrestler to media and entertainment
Jericho official website