MERCEDES-BENZ FASHION WEEK AUSTRALIA ANNOUNCES PRELIMINARY DESIGNER LINE UP FOR ITS INAUGURAL SEASON OF RESORT COLLECTIONS
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SYDNEY (Wednesday March 23, 2016) - IMG today unveiled the preliminary schedule for the inaugural Mercedes-Benz Fashion Week Australia Resort Collections. Over fifty five (55) designers were announced at an event this evening at the iconic Sydney Quay Restaurant and are set to show in Sydney, Australia, Sunday 15th May through Friday 20th May, 2016.
Mercedes-Benz Fashion Week Australia will be the first centralised event focused exclusively on Resort Collections, in line with the international retail calendar.
“May marks the beginning of the global sales window for these lucrative retail collections,” said Emily Weight, Head of Fashion, IMG Fashion Events & Properties, Asia Pacific. “The new timing and Resort offering reflects our work with the industry to maintain global relevance for the region’s leading fashion event. The move presents an exciting opportunity for Australian designers and global media and buyers alike.”
Dion Lee will return to the Schedule presenting his Resort Collection in Sydney alongside Rebecca Vallance, who will debut her first Resort Collection with Mercedes-Benz Fashion Week Australia. Additionally, leading brands alice mcCALL, Camilla and Swarovski will host special events during the week as part of the official Mercedes-Benz Fashion Week Australia schedule. Internationally acclaimed Australian designer Toni Maticevski has the coveted position of opening this year’s Mercedes-Benz Presents showcase, which commences on Sunday 15th May.
Mercedes-Benz Fashion Week Australia 2016 will showcase Resort Collections from: Aje, Akira, Anna Quan, Aqua Blu, Bec & Bridge, Bianca Spender, Bondi Bather, By Johnny, Christopher Esber, Cristahlea, Daniel Avakian, Dion Lee, Discount Universe, Duskii, Emma Mulholland, Georgia Alice, Ginger & Smart, Holystone, House of Cannon, Jason Hewitt, Jennifer Kate, Kaliver, Karla Špetic, Macgraw, Manning Cartell, Maticevski, Misha Collection, Monster Alphabets, Palm Swimwear, P.E Nation, P.Jamé, Rebecca Vallance, Steven Khalil, Third Form, Ten Pieces, We Are Handsome, We Are Kindred, Yeojin Bae and Zhivago.
Destination New South Wales, Mercedes-Benz Fashion Week Australia’s Strategic Government Partner, will welcome international guests, media and buyers to celebrate Australia’s fashion capital at its welcome event, Monday 16th May, 9am.
NSW Minister for Trade, Tourism and Major Events Stuart Ayres said, “We’ve taken a strategic decision to showcase Resort collections after speaking to industry about seizing a greater opportunity on the international calendar. With the world’s most influential buyers and media travelling to Sydney for Mercedes-Benz Fashion Week Australia Sydney this will be a great moment for trade and for visitation to NSW.
“As a global city of creativity and innovation it’s appropriate the world’s fashion industry turn its attention to Sydney this May as MBFWA showcases the NSW fashion industry and our harbour city to audiences worldwide. We are delighted to support this important event and look forward to welcoming visitors to Sydney.”
Mercedes-Benz Fashion Week Australia will showcase ready-to-wear Resort Collections on Monday 15th, Tuesday 16th, and Wednesday 17th May, featuring established contemporary designers such as Bec & Bridge, Bianca Spender, Aje, Manning Cartell, Discount Universe and Steven Khalil.
Thursday 19th May will bring a spotlight onto swim & activewear, two categories that have become an increasingly important global niche market for Australian designers. Sydney’s iconic harbour, the Opera House and Bondi Beach provide the perfect inspiration for brands such as We Are Handsome, P.E. Nation and Duskii.
Friday 20th May will display the best emerging talent from both Australia and overseas. Designs from Australia’s finest fashion graduates from Sydney TAFE in The Innovators: Fashion Design Studio, the Raffles International Showcase and St. George NextGen show, as well as and a number of solo presentations from labels House of Cannon and Cristahlea will assist media and buyers to discover the future of fashion.
A series of thought leadership industry seminars will run daily, featuring keynote speakers and informative content curated by industry leaders including Ragtrader Live, Cleancut and Microsoft.
The complete MBFWA Official Schedule can be viewed at mbfashionweek.com/australia/schedule
Press and industry registrations are now open via auregistration.mbfashionweek.com.
Consumers can again access MBFWA Collections just seen on the runway via Mercedes-Benz Fashion Weekend Edition, May 20-21. Mercedes-Benz Fashion Weekend Edition provides ticketholders the unique opportunity to sit front row and experience the runway first hand; taking in all the action of Mercedes-Benz Fashion Week Australia itself at Carriageworks, Sydney. On sale now at ticketmaster.com.au/mbfwe
Mercedes-Benz is joined by MBFWA Strategic Partner the NSW Government through its tourism and major events agency Destination NSW, City of Sydney, DHL, St. George Bank, Redken 5th Ave NYC, M.A.C Cosmetics, Microsoft, Swarovski, The Old Clare Hotel, Sanpellegrino, Tempus Two, Sunglass Hut, Carriageworks, oOh! Media and Fashion GPS.