New Crownbet brand launches in Australia


New Crownbet brand launches in Australia - 17th March 2015

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Crownbet, a new betting brand that is the result of a joint venture between Crown Resorts and BetEasy, has launched in Australia.

As reported by iGaming Business, Australian entertainment group Crown, the owner of Betfair Australia, last year entered into a joint venture agreement with online betting from BetEasy.

Under the deal, BetEasy’s sportsbook business has been combined with the sportsbook offering of Crown’s subsidiary Betfair Australia.

The result of the joint venture is Crownbet.com.au, a new national betting website that offers users a host of wagering options.

As previously outlined by the two companies, Crown will hold a 67% majority stake in the joint venture, with the existing BetEasy owners taking 33%.

The BetEasy team, led by chief executive officer Matthew Tripp, will serve as the management team for the joint venture.

Speaking at the time of the joint venture announcement, Crown chairman James Packer said: “This exciting new venture will help build an Australian-owned business that can compete strongly with the largely foreign-owned competitors in our wagering industry.

“By leveraging the combined assets of Crown and BetEasy, we will be able to provide significant benefits and opportunities for our existing and future customers.

“We will continue to develop our technology to create a more enjoyable and cutting-edge wagering experience.”

(iGaming Business)

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