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The
Brag Media secures Rolling Stone Australia licence
- 20th November 2019
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The
Brag Media will bring Rolling Stone Australia back
into publication from January 2020 under a licence
agreement with Rolling Stone parent company Penske
Media Corporation.
Established in 2017, music and entertainment publisher
The Brag Media currently reaches over 5.3 million
Australians per week via its Tone Deaf and The Brag
platforms.
The
Brag Media’s target market is Millennial and
Gen-Z Australians interested in music, and reaches
over 5 million Australians a week across its social
and websites using a “conversation first”
philosophy.
The
company said that driving real engagement with its
fans has been the cornerstone of its growth since
its launch. It now works with tier 1 brands globally
with its content marketing offering across video,
written, interactive, influencer, podcasts and events.
“Rolling
Stone is the most iconic music brand of all time and
has meant so much to music, entertainment, and politics
for over 50 years. We are extremely privileged to
have it join The Brag Media family,” said The
Brand Media CEO Luke Girgis.
“The
Brag Media will not only launch an Australian vertical
on rollingstone.com, but we will also be representing
all the Rolling Stone Australian audiences across
the international sites and social media accounts.”
Launching
in early 2020, Rolling Stone Australia will publish
content across a wide range of platforms including
digital, social, podcasts, custom, video, merchandising,
events and more.
The
Australian edition will feature original as well as
syndicated Rolling Stone content most relevant to
the Australian audience. Local content strategy will
be led by Managing Editor Poppy Reid and Editor Tyler
Jenke.
Rolling
Stone President and Chief Operating Officer Gus Wenner
said “This new partnership in Australia, where
Rolling Stone has a rich history, allows us to give
readers in this important market access to the brand’s
unparalleled editorial content and world-class live
events.”
Notes
Media
Man founder Greg Tingle previously assisted in the
Rolling Stone: Covers exhibition as assistant artist,
photographer and media director while representing
leading creative arts agency, Human Statue Bodyart
Mick
Jagger (The Rolling Stones) living statue. Creative:
Human
Statue Bodyart
Mick
Jagger (The Rolling Stones) living statue. Creative:
Human
Statue Bodyart
News
The
Brag Media announces the launch of Rolling Stone Australia,
by Poppy Reid - The Industry Observer - 19th November
2019
Rolling
Stone Australia and Rolling Stone - no copies of Rolling
Stone at Sydney's Eastern Suburbs Library, Media agent
Greg Tingle discovery - July 2018
Rolling
Stone magazine (The Covers) gets living statue and
bodypaint by Human Statue Bodyart
Music
themed Facebook launched by Media Man Group; Inspired
by Rolling Stone, MTV and Chris Jericho's 'Web Is
Jericho'
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