stars making a living from games - 12th September
most-viewed YouTube channel in the world doesn't belong
to Taylor Swift, Kim Kardasian or Justin Bieber.
run by 25-year-old gamer, Felix Kjellberg.
goes by the name of PewDiePie and his channel has
more than 39 million subscribers, making it the most-viewed
in the world.
videos feature him playing his favourite games along
with his own brand of quirky commentary, have just
hit a staggering 10 billion views.
to that following Kjellberg was able to make $10.4m
last year, mainly through online advertising.
success might sound like something of an anomaly -
but he's not alone.
are many people out there who are capitalising on
the popularity of watching others play video games
fact, half of the top 100 YouTube channels by watchtime
are gaming, with billions of hours being spent watching
such content every month.
popular gamer is Ashley Mariee, a 19-year-old Brit
who now lives in LA.
speciality is Minecraft and her video views are in
the tens of millions.
I started this I didn't expect to make a living out
of it," she said.
I was younger I was like that weird, awkward kid that
nobody wants to be friends with, and it's just been
crazy watching my channel grow.
crazy knowing I can actually live off YouTube.
I wanted to be an actress - so I guess I am kind of
getting what I wish for in a way."
all this begs the question - what's the appeal?
the fun in games is playing them, rather than watching
others play them?
a gaming event in London last week, around 6,000 people,
mainly young teenagers, came to see some of these
YouTube stars, including Ashley, play against each
other in a live arena.
Of Gaming gave these fans the rare opportunity to
see their idols in the flesh, so I put the question
kind of look to them for inspiration," one fan
can see how they are making friends and how people
look up to them through making videos and getting
views and people liking them.
can also make your life feel a bit better as their
videos are funny and can really cheer you up when
you feel down."
videos give you the opportunity to see games being
played that you are thinking of buying," said
seen people play a few games that I have wanted to
get, but been put off because I have seen lots of
bugs and glitches that were making the game really
industry is well aware of the popularity of these
year, Amazon bought video-game streaming site Twitch
website lets players stream their exploits live to
an online community.
now YouTube has launched its own gaming service to
try and outplay the competition, YouTube Gaming.
has been a huge thing on YouTube for a long time,"
said Alan Joyce, product manager for the new service.
saw a gap in the market.
talked to a lot of YouTube channel creators and they
told us they wanted live streaming to be a key part
of the way they build their channel and the way they
address their audience.
is a really important part of what makes gaming successful
for example, has his devoted fans who care not just
about the games he is playing, but about him as a
feel an affinity with him in the way you would with
your favourite talk show host. It's about personality
and interacting with your audience."
people spending 75% more time watching gaming videos
this year than last year, the market is showing no
signs of slowing down.
as it continues to expand, it seems that gamers like
Felix and Ashley are destined to become the next generation