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Victoria's Secret is the largest American retailer of lingerie founded by Roy Raymond in 1977.
2012 sales were $6.12 billion with an operating income of $1 billion. The company sells lingerie, woman's wear and beauty products through its 1,000 U.S. stores, catalogs (annually mailing out 375 million) and website. Victoria's Secret is wholly owned and the largest holding of publicly traded Limited Brands company.

Victoria's Secret is known for its catalogs and annual fashion show: the Victoria's Secret Fashion Show.

Victoria's Secret is credited with single-handedly transforming "America's conception of lingerie"[6] by pioneering "sexy underwear as fashion" and "lingerie mainstream entertainment." The societal manifestation is "the increased cultural acceptance of shopping for undies" in the United States.

Victoria's Secret Angels

Although it now refers to the brand's most visible spokeswomen (while the fashion show models are referred to as "Runway Angels"), the Angels started out as one of Victoria's Secret's lingerie lines. The models featured in the original advertising campaign in 1997 were Helena Christensen, Karen Mulder, Daniela Peštová, Stephanie Seymour, and Tyra Banks. Due to their growing popularity, the brand used them in several other advertising campaigns until Christensen's departure. In February 1998, the Angels made their runway debut at Victoria's Secret's 4th annual fashion show, with Chandra North filling in for Christensen. Their line-up has been changed multiple times over the years and the brand currently lists 11 supermodels on its website, including Rosie Huntington-Whiteley and Chanel Iman. Among other recognitions, the Victoria's Secret Angels were chosen to be part of People Magazine's annual "100 Most Beautiful People in the World" issue in 2007 and became the first trademark awarded a star on the Hollywood Walk of Fame on November 13, 2007.

Other notable spokesmodels for the brand have included: Claudia Schiffer, Eva Herzigová, Ana Hickmann, Oluchi Onweagba, Jessica Stam, Emanuela de Paula, Katsia Zingarevich, Lais Ribeiro, and Toni Garrn. Both Ana Beatriz Barros and Daria Werbowy are known to have turned down an Angel contract.


Miranda Kerr



Media Man Fashion is part of the Media Man group of companies.

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Just a few of the brands we have worked with closely include Virgin Blue, WWE, UFC (Zuffa), Versace, Porsche Design Group, Mercedes-Benz Fashion Week, Spring Racing Festival, Mulberry, Billabong, Quiksilver, Levis, SoulMark, Surf, Dive N Ski, and Lowes.

Lingerie is a term for fashionable and alluring women's undergarments. It derives from the French word linge, "washables" — as in faire le linge, "do the laundry" — and ultimately from lin for washable linen, the fabric from which European undergarments were made before the general introduction of cotton from Egypt and then from India.

While the term in the French language applies to all undergarments for either gender, in English it is applied specifically to those women's undergarments designed to be visually appealing or erotic, typically incorporating materials such as Lycra, nylon (nylon tricot), polyester, satin, lace and/or silk and not applied to functional cotton undergarments. It is commonly pronounced in English with a faux French pronunciation (such as LONJ-er-ee in British pronunciation or lonj-er-AY in American pronunciation).

The concept of lingerie being visually appealing was a development of the later nineteenth century. Up through the first half of the 20th century women selected underwear for three major purposes: to alter their shape (first with corsets and later with girdles or bras), for reasons of hygiene, or for modesty. Women's underwear before the invention of the crinoline was often very large and bulky. As the 20th century progressed underwear became smaller and more form fitting. In the 1960s 'controversial' lingerie manufacturers such as Frederick's of Hollywood begin to glamorize lingerie and the idea of lingerie having a sexual appeal slowly developed.

The lingerie industry has expanded in the 21st century with designs that double as outerwear. The French refer to this as 'dessous-dessus' which basically means innerwear as outerwear. The boutique Faire Frou Frou, which is an antiquated phrase meaning "show it off", heralds this philosophy by categorizing lingerie as an accessory with details such as straps and lace trim that should be layered and shown as part of one's outerwear.

Since the mid-1990s women have had more choice in bra sizes; the focus has changed from choosing bras in an average size to wearing bras that actually fit perfectly. In the UK, for instance, the media is fueling an awareness campaign about the need for each woman to have a proper bra fitting before every purchase.
Other companies have provided made to measure alternatives. The world famous French House of Cadolle, now owned by the fifth generation Cadolle, Poupie Cadolle, makes bras, corsets and other lingerie on a made to measure basis (also known as Demi-mesure for clothes adapted to fit the customers' measurements). The made to measure method is also used by British firm Kate Gibson Lingerie, founded by Kate Mellor and Katy Gibson. Kate Gibson Lingerie, taking the opposite track from Bravissimo, only produces petite lingerie for women who wear AA to 34B cup bras, thereby provided choice for smaller women. Both Cadolle and Kate Gibson Lingerie use couture fabrics and laces to created designer lingerie and petite designer lingerie.

Within the UK the choice of lingerie available is vast. In London Rigby and Peller are famous for their fitting service, and produce their own branded lingerie that sits alongside other brands such as Lejaby, Prima Donna and other premium brands. Bravissimo specialises in larger cup size bras, and has a huge choice of Fantasie and Freya. For more provocative sexy luxury lingerie Agent Provocateur is available in major UK cities and online. A newer brand Boudiche emerged in the last few years with boutiques in Scotland offering designer brands sourced from around the world, including from America Kiki De Montparnasse, Undrest, and more unusual brands such as I.D. Sarrieri from Romania.

Drapers magazine, runs it's annual Drapers Awards and includes a category for 'Best Lingerie Retailer' in the UK. In 2007 this was won by Scottish Lingerie Retailer, Boudiche, in 2006 by Marks and Spencer, and previously Figleaves held the title for 2 years running.

Companies such as The Natori Company, founded in 1977 by Josie Natori have helped expand lingerie beyond bras and underwear into the areas of sleepwear and loungewear, creating clothes that can be "worn either to bed or out on the town."

Market Structure

The lingerie market at the turn of 21st century was driven by the advent of modern technologies and fabrics that help in designing innovative products such as laser-cut seamless bras and moulded T-shirt bras. Designers are putting greater emphasis on rich-looking fabrics, laces, embroideries and brighter, more daring colors.

The global lingerie market in 2003 was estimated at $29 billion. Bras accounted for 56 per cent while briefs represented 29 per cent of the lingerie market in 2005. The world’s largest lingerie manufacturer, Victoria's Secret, operates almost exclusively in North America. The European market is quite fragmented, with Triumph International and DB Apparel leading the market. (Credit: Wikipedia)


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