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Melbourne: That's entertainment, business and sport;
Melbourne Storm sponsorship pays off
is celebrating its second NRL Premiership after beating
the Bulldogs 14-4 in the NRL Grand Final at a packed
a fiery match that was marred by a biting allegation,
the Storm held on with an impressive defensive performance
to keep the Bulldogs scoreless in the second half.
It was just three years back, when the Melbourne Storm
rugby league team was at its lowest point, James Packer's
Crown group stepped in big time to become major sponsor
the ambitious team. The rise to the top wasn't without
can forget the sports betting scandals that plagued
the league, including Storm, but they weathered the
storm and rose to the top based on talent, training
and hard work - not just money being thrown at them
- but there is no doubt the team is more cashed up
that most and has a vast reserve of resources. In
August this year, Crown renewed its sponsorship of
the Storm for another year, putting up a reported
$1.5 million for the deal. Bottom line - the support
and the hard work have paid off big time with the
NRL premiereship. As Crown Limited top dog James Packer
would agree - winners are grinners. Bulldogs fans
- there's always next year but good luck - you will
Storm NRL team ink sponsorship deal with Packer's
Crown Casino; Sydney news, by Greg Tingle - 31st August
Melbourne Storm is raking it in, with an extra $1.5
million in with Crown Limited inking as major sponsor
for a third year running, while rugby league in Victoria
could also benefit significantly.
renewal of Crown's only team sponsorship is believed
to be valued at $1 million, give or take a few dollars.
funds boost joins the $500,000 Australian Rugby League
Commission chairman John Grant confirmed on Monday
would be delivered to all clubs before October 31.
a back-of-jersey sponsorship still to be sold before
the finals, Storm might well collect another payday.
chief exec Ron Gauci advised the funds would be used
to help expand the code in Victoria, a cause boosted
last month with the debut of born-and-bred local Mahe
officials aim to fund youth teams down to under-16s
and spend up to keep Melbourne "ahead of the
pack" with cutting-edge, football-specific technology.
continue to invest in the organisation. We'll invest
both across the football department and administration,"
want to continue being best practice and continue
being ahead of the game. We'll invest in football
operations and pathway development.
want to extend the Storm brand beyond the under-18s
and we've put in a proposal to the Australian Rugby
League Commission to facilitate the growth of the
game in Victoria and now have the funds to help make
us, any investment needs to have a long-term benefit."
push from the Government-backed Victorian Major Events
Company to secure more State of Origin clashes in
Melbourne could reap even more cash for local rugby
are in place to establish a youth academy, with only
the arrival of sufficient funding needed to make it
to see Crown's casino king James Packer sharing the
love and funds around to worthy causes.
understood that Sydney's South Sydney Rabbitohs management
including king bunny, Russell Crowe, are taking an
interest in the way The Storm and Crown do things,
as you might expect with Rabbitohs also having a sponsorship
deal with gaming - entertainment firm - The Star.
Sydney NRL team also has casino deal...
South Sydney Rabbitohs are continuing to enjoy their
sponsorship deal with The Star (formally known as
Star City Casino).
top brass has said rugby league has benefitted from
its association with betting agencies because it allows
better access to information about irregular plunges.
the Australian and globally economy continue to go
through tough times its going to be interesting to
see if more NRL teams ink deals with Australian casino
or gaming firms. I for would would bet yes.
what's to become of the Barangaroo 6 star hotel and
casino development in Sydney? Could they also become
a sponsor of an NRL team? With James Packer in the
think of the action one would think so. Keep watching
Deal For 6 Star Hotel...
week's announcement by Lend Lease and Crown, that
they had signed an exclusive agreement to develop
a six star hotel at Barangaroo South, has attracted
wide ranging media coverage and commentary. Below
is a summary of the media releases and media coverage
the announcement, the Authority confirmed it will
continue to work with Lend Lease, and now their exclusive
rights partner Crown, to negotiate a new location
for the hotel in Barangaroo South and oversee the
appropriate planning applications that must be approved
before any concept moves ahead.
Premier Andrew Stoner last week said the development
of such a hotel would represent a significant investment
in NSW tourism infrastructure, and todays agreement
is a vote of confidence in the NSW economy.
is, of course, subject to all the necessary planning
and regulatory approvals but Lend Lease already has
an existing permit to build a hotel in Barangaroo
South and are negotiating with the Barangaroo Delivery
Authority to relocate that onshore, he said.
creation of a hotel of this stature would deliver
new jobs in construction, off-site manufacturing and
the tourism industry, along with hundreds of millions
of dollars for the State economy each year.
Lease Group Chief Executive Officer and Managing Director,
Steve McCann, said that Lend Lease and Crown would
now work towards achieving the necessary development
approvals from the NSW Government for the hotel and
jointly develop the concept plan for the hotel. Lend
Lease is currently in negotiations with the NSW Government
to finalise the hotel location.
South is a major urban regeneration project that provides
a unique opportunity to create a world class commercial,
residential, entertainment and mixed use destination
on Sydney Harbour. A key part of Lend Leases
vision for Barangaroo South is to have a high quality
international hotel, said Mr McCann.
writer is a shareholder in Crown Limited, Virgin Blue
and Ten Network Holdings.
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Casino Teams Up With NRL's Melbourne Storm...
are expecting a cyclone size backlash as the latest
Rugby League club to link with a gambling establishment
after confirming Crown Casino as their new major sponsor.
In a massive deal snatcher for a club which last year
was disgraced after being stripped of all points and
two premierships during the salary cap scandal, the
Storm unveiled Crown as their front jersey sponsor
on Friday. Melbourne chief executive Ron Gauci agreed
there would be criticism of the club's link with gambling.
However he defended the arrangement and said Crown
offered a home for Storm supporters, which the club
had not had since it joined the competition in 1998.
All Storm after-match and mid-season functions for
members will be held at Crown. The casino believes
the sponsorship will boost their exposure interstate.
"I think you'll have those that wish to comment
but I think we need to emphasise what it is that we
wanted out of the relationship and that is a home
for our supporter base," Gauci said. "If
you think about what Crown has to offer as an entertainment
complex ... this is a great place to consolidate those
activities." The Storm lost major sponsors Host
Plus and ME Bank in the wake of last season's scandal.
Gauci said the new sponsorship delivered a message
of confidence in the Storm ahead of the 2011 season.
"I think it does deliver us a substantial message
to the marketplace, and for the club it's very important
to have an organisation as big a Melbourne icon as
Crown is to support the club. It delivers a magnificent
message about the confidence the corporate world has
in Melbourne Storm and our future direction."
The Storm joined South
Sydney as the second NRL club to have a gambling
establishment as their major sponsor, while Penrith
have renamed their home ground Centrebet Stadium and
Manly will also have the Centrebet logo on the back
of their jumper. Yes, NRL ramped up links to gambling
are all the rage. A rumour has started that igaming
want into Australia and would accept an NRL jersey,
shorts or even stadium deal. The firm is known for
its well known and respected PartyCasino,
Poker Tour brands, which have a strong following
in Australia, other parts of the Asia Pacific, such
as New Zealand. Party is also looking to ramp up sports
betting services in the Asia Pacific region. Melbourne's
announcement also comes in the same week as Ryan Tandy,
who left the Storm midway through last season to join
Canterbury, was arrested and charged as a result of
an ongoing police investigation into "irregular
betting" on a match between the Canterbury Bulldogs
and North Queensland Cowboys last August. Dennis Watt,
rugby league general manager with News Limited, who
own the Storm, defended the arrangement between a
gambling establishment and a sport sold as a family
game. "I can speak for Crown as an integrated
entertainment, retail complex. It is very much reflective
of the heart and soul of Melbourne and it's a great
relationship for us to have and I don't see a conflict
for the relationship the Storm have sought here."
He echoed the views recently expressed by NRL chief
executive David Gallop that the association between
sport and gambling "is as old as sport itself".
"Gambling's a part of the Australian way of life,
part of our character and our history," he said.
"We advocate moderation, we know that problem
gambling affects less than half a per cent of the
population. "You've got two million problem drinkers,
four million smokers, over nine million Australians
suffering levels of obesity which are also big social
spokesperson said "The Crown Casino - Melbourne
Storm sponsorship deal looks to be a match made in
heaven. Crown has world class facilities and entertainment
is the name of the game. Entertainment takes many
forms, be it football, burlesque, television, rock
bands or slot machines aka one armed bandits. Crown
Casino can do it all. Already this deal has generated
national and international headlines, and yes, we
are helping spread the word to our friends in the
U.S and Canada. Gambling911, CAP, GWPA and Poker News
Daily are just a few outlets that we expect to run
the story. It's balanced and positive coverage all
the way, instead of the agenda driven gaming hater
stuff you read from time to time. Chalk up more browny
points for Crown's James Packer and his world class
team at Crown, and good on the NRL and The Storm for
seeing the golden opportunity and moving it into high
gear. I never thought I would say this again after
last season's scandals, but Go The Storm!"
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Racing Club Buys Pokies Clubs, by Greg Tingle - 30th
Australian gaming, igaming, racing and overall business
sector continues to evolve, as the old adage of only
the strong will survive continues to hold true. Media
Man and Gambling911 crack the whip at the Aussie racing
and pokies sector with this special report...
illustrious Melbourne Racing Club has further ramped
up its business interests , solidifying its future,
with a $50 million fab deal to buy what is understood
luck seven pubs. In the purchase the MRC will pocket
ownership of up to 380 pokies aka "one arm bandits".
Something tells us the 'Virtual Racing' and 'Gone
To The Races' slots are going to be the most popular,
but old favorites 'Cleopatra Queen Of The Nile', 'Penguin
Pays', and 'Black Rhino' are going to be hard to beat.
Aussie punter's are also calling for a 'Monopoly Slot'
Players And Deal Makers Inc
- was receiver and manager PPB on behalf of former
owner Rick Munday.
(National Australia Bank) is the primary lender (appointed
PPB after loans were not paid).
well known and cashed up racing finally bit the bullet
and got knee deep in the pokies sector. They will
own the leasehold on the popular hotels strategically
scattered around Melbourne.
Munday family had to sell up after what you could
call overcapitalising, a time when the world's financial
sector started bleeding.
PPB was appointed to sell the portfolio in April,
when it was discovered Mr Munday could not participate
in the Victorian government's well publicized auction
of 27,500 or so gaming licences...breaking up the
Tabcorp and the Tatts Group duopoly and virtual strangle
hold on the sector.
including to accommodate for smoking laws are partly
responsible for the blow out in financials.
agent, Mr Musca lists the following in the portfolio:
Golden Nugget Hotel in The Players, Court Jester,
Golden Fleece, The Sugar Gum, The Cove, and The Grand.
in a global financial crisis, there's big winners
and losers, and the Australian racing industry is
doing what it needs to do to shore up its future.
If it means them getting into bed with pokies and
the like, that's what they will do. Media and racing
identity Alan Jones has called for unity in the sector.
further aboard in France PartyGaming has shored up
its deal with PMU (Pari Mutuel Urbain). Party is incorporating
its online poker product - solution into the deal.
think the France - Party deal may have lit a fire
in the belly of Australian racing and tipped them
it was time for some off track action, if they are
to survive in the long haul. Credit where credit is
Man is preparing a proposal for "the powers that
be" in and around the current Asia Pacific racing
sector to further shore up their financial future.
and Media Man remind readers to bet with your head,
not over it, and have fun.
Tingle is a special contributor for Gambling911
is primarily a media, publicity and internet portal
development company. Gaming inc sports betting and
racing, is just one of a dozen business sectors covered.
Man does not represent Melbourne Racing Club
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is the second most populous city in Australia, with
a metropolitan area population of approximately 3.81
million (2007 estimate).
around Port Phillip Bay in Australia's south-east,
Melbourne is the state capital of Victoria. A person
from Melbourne is called a Melburnian.
a major centre of commerce, industry and cultural
activity. The city is often referred to as Australia's
'sporting and cultural capital' and it is home to
many of the nation's most significant cultural and
sporting events and institutions. It has been recognised
as a gamma world city by the Loughborough University
group's 1999 inventory. Melbourne is notable for its
mix of Victorian and contemporary architecture, its
extensive tram network and Victorian parks and gardens,
as well as its diverse, multicultural society. It
was the host city of the 1956 Summer Olympics and
the 2006 Commonwealth Games.
was founded by free settlers in 1835, 47 years after
the first European settlement of Australia, as a pastoral
settlement situated around the Yarra River. Transformed
rapidly into a major metropolis by the Victorian gold
rush in the 1850s, 'Marvellous Melbourne' became Australia's
largest and most important city by 1865, but was overtaken
by Sydney as the largest city in Australia during
the early 20th century.
served as the federal seat of government from the
time of the new nation's federation in 1901, until
Federal Parliament moved to the purpose-built capital,
Canberra, in 1927. (Credit:
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