Sports Illustrated is the largest weekly American
sports magazine owned by media conglomerate Time
Warner. It has over 3 million subscribers and
is read by 23 million adults each week, including
over 18 million men, 19% of the adult males in
the country. It was the first magazine with circulation
over one million to win the National Magazine
Award for General Excellence twice.
swimsuit issue, which has been published since
1964, is now an annual publishing event that generates
its own television shows, videos and calendars.
magazine's cover is the basis of a sports myth
known as the Sports Illustrated Cover Jinx. (Credit:
Man Australia does not represent Sports Illustrated