American sports betting and daily fantasy sports shake up continues: Mississippi


American sports betting and daily fantasy sports shake up continues; Mississippi -
21st September 2018

New Jersey, New York way ahead

Mississippi operators pocket $6.3m in first month - 21st September 2018

FanDuel number one sportsbook in New Jersey for July 2018

Sports betting in the United States at fever pitch; Betting operators team up with casinos

Profiles

Australia Wrestling Bitcoin Business Entertainment Sports Sports Betting Casinos Affiliates

United States

Advertising Promotions

Licensed operators in Mississippi took a total of $6.3m (£4.8m/€5.4m) in sports bets during the first full month of regulation, but this figure is set to increase considerably as more companies launch in the US state.

This handle corresponds to $644,000 in revenue for casinos and $77,000 in tax income for the state.

Baseball proved to be the most popular sport, attracting $3.3m in bets in August, while punters wagered $1.4m on parlay betting and $1.3m on American football.

Mississippi went live with a legalised market on August 1 and the first month of regulation in the state saw a number of companies roll out sports betting.

Caesars Entertainment, in partnership with Scientific Games, along with MGM and Churchill Downs were among those to take bets in August.

However, MGM was the only company to be live on day one, with others not launching until later in the month, skewering the total revenue figures for August.

SBTech did not launch in Mississippi until early September while William Hill, which obtained a licence in the state last month, recently announced a link-up with Eldorado that will cover 11 states, including Mississippi.

In addition, International Game Technology last week joined forces with the Mississippi Band of Choctaw Indians in a move that will see it launch sports betting at the Pearl River Resorts' Golden Moon Hotel & Casino and Silver Star Hotel & Casino in Choctaw, as well as the Bok Homa Casino in Sandersville.

Mississippi was some way behind New Jersey – which has also moved to legalise sports betting since the withdrawal of PASPA – in its first month.

However, Mississippi was at a disadvantage due to the fact that fewer operators were live in month one and, unlike New Jersey, it does not currently offer online or mobile sports betting.

New Jersey operators took $40.6m in sports wagers in July and this figure rose to $95.6m in the second month, which included additional revenue from online and mobile.

Mississippi Gaming Commission executive director Allen Godfrey also told Legal Sports Report that had the period been extended to September 3, the figure would have stood at $9.8m. These extra days included the start of the college American football season.

 

FanDuel hits the top spot in New Jersey - 15 August 2018


FanDuel is targeting the start of the NFL season after figures showed it became New Jersey’s No.1 sportsbook during its debut month.

The state’s sports betting venues took in $40.6m (£31.9m/€35.8m) in wagers in July, the first full month after wagering was legalised in New Jersey in June. Figures released by the state’s gambling regulator show that five venues reported gross gaming revenue of $3.8m, which was only slightly up on the $3.6m posted in June despite betting only being legalised midway through the month.

FanDuel only went live with its brick-and-mortar sportsbook at Meadowlands Racetrack on July 14 but was the most popular venue, with its $1.36m making up around a third of total gaming revenue.

William Hill’s partners, Monmouth Park and the Borgata casino, both experienced a month-on-month drop. Monmouth Park’s revenue was down by almost two thirds from $2.28m in June to just $856,000 in July, with the Borgata down 42% to $563,000.

In a statement released to iGamingBusiness.com, FanDuel said: “We are very pleased with the first month of the FanDuel Sportsbook in New Jersey.

“We are thrilled that customers are enjoying their experience at the FanDuel Sportsbook at the New Meadowlands Racetrack, and are excited to commence the football season and the opening of our permanent facility.”

The Paddy Power Betfair-owned brand is set to launch its digital sportsbook ahead of the start of the NFL season on September 6. At present the DraftKings Sportsbook, partnered with Resorts Casino Hotel, is the only mobile sportsbook available in New Jersey, although it only launched in August so is not included in the latest New Jersey results.

The results show that sports betting has some way to go before it can be considered a mature market in New Jersey. Total gaming revenue across the industry was up almost 13% year-on-year at $302.1m, meaning sports betting made up just over 1% of the regulated sector in July. Internet Gaming Win was $25.9 million in July compared to $20.6m in the prior period.

Meanwhile, Resorts Casino Hotel will become New Jersey’s seventh over-the-counter sportsbook later today (Wednesday).

Powered by SBTech, the sportsbook will feature six betting windows, four self-service kiosks and a 12-foot video wall with 15 television screens.

News

American sports, entertainment and pop culture we love; Media Man Int and Media Man Australia top picks

American brands, advertising agencies, creative agencies, marketers collaborating and working with Media Man Agency - Media Man Int and Media Man Australia to grow brand, business in Australia, Asia Pacific

American casinos; Land based and online still seeking Australian and New Zealand website traffic; Americans and online operators buying up American and USA casino related domain says says Media Man agency