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Media News

May 2024

Stop the press: Tech bros' media collision course

May 20, 2024

There is a perception among members of the Australian technology sector that the media is not as favourably disposed to it as it has been in the past. This perception is perhaps demonstrated by comments made by Blackbird Ventures co-founder Rick Baker at its own conference recently, with Baker noting he had three issues with the media; namely, its use of anonymous sources, confidential documents, and misleading headlines; it is also understood a meeting of a dozen senior venture capitalists in Sydney in late 2023 discussed the possibility of boycotting the Australian Financial Review

(Roy Morgan Summary)

News

Written news maintains staggering 97 per cent reach and delivers deep, frequent audience engagement
Market Research Update

(Roy Morgan Summary)

Readership figures from Roy Morgan show that written news reaches 97% of Australians aged 14+ (21.5 million) each month. The figure reflects the evolving and deepening landscape of news media titles and readership behaviours across print and digital formats, and demonstrates to advertisers the breadth of audience accessible via news media. The Roy Morgan figures also show that readers across all demographics are actively leaning into news, with 67 million interactions per week. Australian news readers are also consistently engaged across multiple sources of written news to satisfy diverse interests, with three in five news audiences reading three or more categories in addition to general, breaking news. Further analysis reveals that state and territory mastheads enjoy large readership numbers outside their local markets, due to digital accessibility. Roy Morgan produces the Total News data on behalf of ThinkNewsBrands.

News

Financial Review print, digital readership jumps

Total news readership data from Roy Morgan shows that The Australian Financial Review boasted 3.5 million readers across print and digital in March. The weekday print edition of the AFR now has an average readership of 262,000 per day, while the weekend edition has an average of 179,000 readers. The AFR's editor-in-chief Michael Stutchbury notes that the Nine Entertainment flagship's digital-only audience is growing by 2.4 per cent a year, and the AFR now has the biggest digital audience of any national newspaper brand. Nine's broader publishing stable reached 16 million Australians in March across its titles, according to the Roy Morgan data.

(Roy Morgan Summary)

News

The Australian's contest of ideas a winner

The latest readership data from Roy Morgan shows that The Australian's weekday readership increased by 9.7 per cent in the six months to 31 March. The weekend edition of the national masthead recorded a 15,000-strong increase in readership during the period. Editor-in-chief Michelle Gunn says The Australian's continued growth reflects its commitment to high-quality journalism across print and digital. The readership figures shows that on average, News Corp Australia's newspapers now reach more than four in five Australians each month. Meanwhile, readership of the weekday edition of Seven West Media's The West Australian has fallen by 2.4 per cent, while the weekend edition's readership is down 7.4 per cent.

(Credit: Roy Morgan)

Special thanks: Roy Morgan and The Australian Financial Review

Newspapers, News

Websites embracing and promoting sports betting and daily fantasy sports

Developing news story

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Sports Betting Daily Fantasy Sports Television Broadcasting

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NRL Tipping, NRL Fantasy, Wizard Of Odds, Sun Bingo, ESPN Fantasy, Yahoo Fantasy and so it goes on.

Not surprisingly, Australia's, and indeed the worlds newspapers, news websites, and a swag of online publishers are getting heavily involved in the world of sports betting and daily fantasy sports. Why? Well, the answer is simple - the search for sometimes elusive advertising and sponsorship revenues, as social media and the world wide web becomes continuing saturated.

Media publishers and agencies such as the Media Man Group have followed the story and evolution of the internet since the begging of the internet being available for the world, and have first hand knowledge of the good and the bad that came come from sports betting and daily fantasy sports. This leads to the pros and cons of gambling, especially in relation to regulation.

Recently, circa May 2018, the United States Supreme Court issued a ruling that paved the way for states to legalize sports betting after it struck down a 1992 federal law that had barred gambling in most places.

To be continued...

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