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Online
Gambling Sites Abolishing Affiliate Programs: Could
Go the Way of Dodo Bird -
4th September 2017
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gambling affiliate programs could be a thing of the
past as pressure mounts to do away with the more popular
“revenue sharing” models.
Because
many online gambling affiliates profit off of gamblers
losses, with some of the more unscrupulous site owners
offering long shot losers in an effort to further
support financial gain, some organizations have begun
to take notice while betting firms the likes of Skybet
are already doing away with their affiliate programs
altogether.
In
a statement released by Sky Bet, the betting company
said it was anticipating new rules in the currently
unregulated sector:
“The
regulatory landscape in which the industry operates
is developing and maturing and operators are experiencing
increased obligations regarding their regulatory responsibilities
and level of compliance.
“In
order to operate in a compliant manner, we feel that
operating the [affiliate] programme is no longer viable
and that managing the output of affiliates presents
a significant risk to our business from a regulatory
perspective.”
North
American wagering companies are less likely to follow
suit in the immediate future as these programs have
proven especially lucrative for both operators and
affiliate managers during the peak football and college
basketball season. Sites like BetPhoenix, for example,
offer up to 35 percent commission on player losses.
Sites like Gambling911.com, which promotes BetPhoenix,
do not engage in revenue/profit sharing, instead opting
to go with a flat fee marketing model common with
offline campaigns.
A
spokesperson for the Campaign for Fairer Gambling
said: “Affiliate sites that masquerade as tipsters
exist because operators constantly need new customers,
as a huge proportion of their existing player base
get into financial difficulty as a result of gambling-related
harm. So closing down affiliate sites is a necessary
step towards a more sustainable sector. If they are
serious about preventing harm then other operators
will follow suit.”
William
Hill could soon follow suit.
A
spokesperson for William Hill said: “We continually
monitor our relationship with our affiliates and update
our terms and conditions in line with regulatory changes.”
-
Aaron Goldstein, Gambling911.com
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