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Bringing
Blunt Mag back from the brink: Inside the 2020 relaunch
- 18th December 2019
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By
Poppy Reid
Next
month, a beloved heavy music media institution will
make its return to the local market.
Lead
by journalist, podcaster, and Co-Founder of The
Neversphere Mike Hohnen and writer and Microsoft
Account Exec Peyton Bernhardt, Blunt will now be published
under newly formed company The Complaints Department
Pty Ltd.
The
Complaints Department takes the reins from Nextmedia,
who had published Blunt‘s digital platform and
print magazine for over 15 years.
When
Blunt quietly left the market in 2017 due to the shifting
print landscape – a predicament which was felt
internationally at the time – heavy music fans
nationwide were audibly disappointed. Couple this
with the fact Soundwave and Big
Day Out were no more, and you’ve got yourself
a music publishing tragedy.
Now,
Australia’s rock music publishing sector has
never looked healthier with Rolling
Stone announcing plans to enter the market in
2020 and NME
launching in Australia today.
TIO
understands Peyton Bernhardt and Mike Hohnen linked
up for the acquisition just a few months ago and while
there are plans for a print edition, they’re
looking at a bi-annual release. The print mag will
be made available either through Blunt directly, or
a dedicated third-party partner.
Mid-January
is when fans will start to see bluntmag.com.au
officially launch with content, all guided by Head
of Editorial Peyton Bernhardt, who will liaise with
a host of freelancers. The self-dubbed Patron Saint
of Operations, Mike Hohnen, will be focused on the
day to day management of the brand and business.
To
gain even more insight into Blunt 2.0, check out our
Q&A with Mike Hohnen below.
Tell
us the story behind the acquisition? How did you and
Peyton Bernhardt link up to bring Blunt back?
As
freelance journalists in the alternative music scene,
Peyton and I first met in the trenches of on-ground
interviews. It’s a small community with a strong
sense of camaraderie, after all, and very few others
understand this strange but exciting hustle.
I
understand several other parties had engaged with
Nextmedia regarding the revival of Blunt Magazine
since it went quiet, to no avail for various reasons,
many of whom have reached out to express support to
Peyton and I which was really comforting.
*click
here for full article and multimedia
(The
Industry Observer)
Social
Media
Greg
Tingle
It's most welcome news to read about another publication
and Aussie media company making a comeback. First
them, and we can all also look forward to Rolling
Stone Australia being back under publication via 7th
Street? Somehow it's not all quite doom and gloom
for Australian niche media despite the FAANG Factor!
Here's to media diversity!
The
Industry Observer
absolutely!
feel free to read more about the relaunch of Rolling
Stone here: https://theindustryobserver.thebrag.com/the-brag-media.../
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