Sydney ad:tech 2013 will offer insights into digital marketing for online business sector

Sydney ad:tech 2013 will offer insights into digital marketing for online sector; Sydney, Australia

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Ad:tech returns to Sydney in March for digital marketing leaders...

I Ad-tech is well worth going to for many reasons. Simply, its not just another event where you hope to do some ok networking. This one stand out from the pact for many reasons.

You will get your face (and product) in front of the right people. You will also get solid contacts and get a close up at new tecnology.

It's heaven for entrepreneurs, advertising, marketing, digital marketing - media, and news media types.

The If you are not covering it as media, but rather are buying a ticket, there's a few things you should expect.

First - value for money.

You will learn from an impressive range of speakers and hear the the world's best marketers and innovators.

The free public exhibition is also worthwhile.

Sydney ad:tech is a key date for serious business persons. If you are in Sydney, this is a must attend event.

This year (March 12 - 13 at Sydney Hilton) Speakers include:

Ramon De Leon, Marketing Mind, Domino’s Pizza Franchise Chicago (US)
In 1986, Ramon De Leon started with Domino’s Pizza in Chicago as a pizza delivery driver.
Twenty Seven years later Ramon is the Marketing Mind of a six store Domino’s Pizza Franchise in Chicago. His career has given him the opportunity to work in Mexico as a Business Development Consultant for Domino’s Pizza ’93-‘97. Extreme Passion and High Energy are words that best describe his love for the pizza business.

Ramon has been using Social Media for his business since before the word existed. AOL Instant messenger was his micro-blog long before Twitter was invented. When Facebook was closed to the general public, Ramon connected with customers in photos and groups.

Ramon was awarded “The 2011 Chicago Social Media Person of The Year Award” by The Chicago Social Media Marketing Group. Domino’s Pizza Franchisees around the world seek his Social Media advice

Miles Lewis, Vice President, Advertising, Shazam Entertainment (UK)
Miles joined Shazam in February 2012 as Vice President, Advertising Sales to spearhead the growth of the Shazam for TV advertising sales efforts in the UK and Europe as well as the Pacific Rim. Today, Shazam has more than 250 million users with more than 2 million new users joining the service every week and it is available in 30 languages in over 200 countries.
Prior to joining Shazam, Miles was with for five years as its Senior Vice President of EU Advertising Sales. There, he build the award-winning London team following the acquisition by CBS and build numerous partnerships across Europe, South America and Australasia to represent locally.

Miles has also headed up agency sales for other global brands Yahoo! and AOL. For Yahoo!, he successfully merged two agency teams to better service the ever-changing UK market. This structure also launched Vodafone media sales in the UK. Before that, he joined AOL UK in August 2001 to build their UK agency team from scratch and took their revenues from zero to multi-millions.

Miles also has an understanding of traditional media having gotten his start at companies such as Haymarket Publishing, IPC Media and Hearst/National magazines

Andy Lark, Chief Marketing & Online Officer, Commonwealth Bank of Australia

Andrew leads Commonwealth Bank’s global marketing and online. Prior to joining Australia’s leading financial institution, Andrew led Dell’s global marketing for its $35bn Enterprise and Public group. He held a variety of roles at Dell including Chief Marketing Officer for Dell Enterprise, Vice President Global Communications and Branding; and, Vice President, Andrew is recognised as an innovator in social media and pioneered Dell’s award winning social media programs.

Andrew has held a number of directorships of public and privately held companies and still plays an active role as Chairman of Group Lark – a consulting firm focused at the nexus of traditional and participatory technologies. Group Lark has played an instrumental role in the implementation of social media strategies for leading brands such as Visa and Southwest Airlines

Alex Bodman, Creative Director, Razorfish (US)

Alex is the mastermind behind the award winning “Axe (Lynx) Anarchy Deodorant” campaign.Alex and the Razorfish team worked with Aspen Comics through to launch a graphic novel around the brand’s first female fragrance, Axe Anarchy. The difference? Twitter and Facebook fans were integrated into the story itself, both as characters and through their suggestions for the plot. And alongside impressive numbers of readers and viewers, the fragrance itself has become the best-selling Axe variant across all formats in the US.

Dr Duane Varan, Chief Research Officer, Disney Media & Advertising Lab (US)

Dr Duane Varan is Chief Research Officer of the Disney Media & Advertising Lab where he and the team gathers data on media consumers and uses that hard science to figure out what works, and – perhaps more importantly – why it works.Dr Varan’s work at the Disney Lab and, in conjunction with his research at his academic research centre, Audience Labs (Murdoch University) has conducted more than 30,000 test sessions. Prof Varan leads Beyond Thirty Seconds (Beyond:30), a $9 million research project exploring the changing media landscape, and is a previous recipient of the Australian Prime Minister’s Award for University Teacher of the Year.

Scott Dinsdale, Media and Entertainment Lead, Accenture

Scott Dinsdale, Accenture’s Media & Entertainment Lead for Australia & APAC, has been a digital technology and media pioneer for over 25 years. A musician and accomplished entrepreneur Scott has also held executive leadership roles at Sony, Bertelsmann AG, the Motion Picture Association & MPAA, and Merrill Lynch & Co. Scott is a member of the faculty of The University of Southern California and a Sr. Fellow at The Annenberg Center for the Digital Future.
Erin Clift, Vice President, Global Marketing & Partnerships, Spotify (US)

As Vice President of Global Marketing Solutions, Erin Clift leads Spotify’s strategy for global partnerships, brand partnerships, revenue expansion, as well as industry and agency marketing. Clift and her team develop creative solutions for brands and evangelize the Spotify platform as an innovative resource to connect marketers to their consumers through the power of music.

*See ad:tech official website for the full list of speakers.

About ad:tech...

"ad:tech" is the leading event for the digital marketing and advertising community in Australia and New Zealand with an excellent reputation for delivering, content that educates and promotes the industry, thought leadership keynote addresses that inspire and enthuse, vibrant and contentious panel debates that influence the direction of the industry, well respected platforms showcasing the best in new technology and services, numerous unique networking opportunities to expand and deepen critical industry relations.

Based in North Sydney, ad:tech has captured the attention of the Australian marketplace because of its commitment to furthering the digital landscape. The local team are passionate about digital, dedicated to working solely on events for the interactive industry. The team aims to be across the latest and greatest trends in the market and are focused entirely on delivering the best possible event experience for the interactive industry. They read, research, meet and connect with the digital marketing community 363 days a year (Christmas and Melbourne Cup Days excepted).

ad:tech is part of a global network that includes events and teams in San Francisco, New York, London, Paris, Singapore, and Japan. The Sydney team has a constant dialogue with the global network; leveraging research, content and best practice to craft the highest quality events possible. And, within the global portfolio, the Sydney operation is considered to be a hothouse of innovation and commercial creativity having launched a number of initiatives that are now being implemented worldwide.


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