ad:tech 2013 will offer insights into digital marketing
for online sector; Sydney, Australia
Hilton Hotel Sydney
returns to Sydney in March for digital marketing leaders...
Ad-tech is well worth going to for many reasons. Simply,
its not just another event where you hope to do some
ok networking. This one stand out from the pact for
will get your face (and product) in front of the right
people. You will also get solid contacts and get a
close up at new tecnology.
heaven for entrepreneurs, advertising, marketing,
digital marketing - media, and news media types.
If you are not covering it as media, but rather are
buying a ticket, there's a few things you should expect.
- value for money.
will learn from an impressive range of speakers and
hear the the world's best marketers and innovators.
free public exhibition is also worthwhile.
ad:tech is a key date for serious business persons.
If you are in Sydney, this is a must attend event.
year (March 12 - 13 at Sydney Hilton) Speakers include:
De Leon, Marketing Mind, Dominos Pizza Franchise
In 1986, Ramon De Leon started with Dominos
Pizza in Chicago as a pizza delivery driver.
Twenty Seven years later Ramon is the Marketing Mind
of a six store Dominos Pizza Franchise in Chicago.
His career has given him the opportunity to work in
Mexico as a Business Development Consultant for Dominos
Pizza 93-97. Extreme Passion and High
Energy are words that best describe his love for the
has been using Social Media for his business since
before the word existed. AOL Instant messenger was
his micro-blog long before Twitter was invented. When
Facebook was closed to the general public, Ramon connected
with customers in photos and groups.
was awarded The 2011 Chicago Social Media Person
of The Year Award by The Chicago Social Media
Marketing Group. Dominos Pizza Franchisees around
the world seek his Social Media advice
Lewis, Vice President, Advertising, Shazam Entertainment
Miles joined Shazam in February 2012 as Vice President,
Advertising Sales to spearhead the growth of the Shazam
for TV advertising sales efforts in the UK and Europe
as well as the Pacific Rim. Today, Shazam has more
than 250 million users with more than 2 million new
users joining the service every week and it is available
in 30 languages in over 200 countries.
Prior to joining Shazam, Miles was with last.fm for
five years as its Senior Vice President of EU Advertising
Sales. There, he build the award-winning London team
following the acquisition by CBS and build numerous
partnerships across Europe, South America and Australasia
to represent last.fm locally.
Miles has also headed up agency sales for other global
brands Yahoo! and AOL. For Yahoo!, he successfully
merged two agency teams to better service the ever-changing
UK market. This structure also launched Vodafone media
sales in the UK. Before that, he joined AOL UK in
August 2001 to build their UK agency team from scratch
and took their revenues from zero to multi-millions.
Miles also has an understanding of traditional media
having gotten his start at companies such as Haymarket
Publishing, IPC Media and Hearst/National magazines
Andy Lark, Chief Marketing & Online Officer, Commonwealth
Bank of Australia
Andrew leads Commonwealth Banks global marketing
and online. Prior to joining Australias leading
financial institution, Andrew led Dells global
marketing for its $35bn Enterprise and Public group.
He held a variety of roles at Dell including Chief
Marketing Officer for Dell Enterprise, Vice President
Global Communications and Branding; and, Vice President,
Dell.com. Andrew is recognised as an innovator in
social media and pioneered Dells award winning
social media programs.
Andrew has held a number of directorships of public
and privately held companies and still plays an active
role as Chairman of Group Lark a consulting
firm focused at the nexus of traditional and participatory
technologies. Group Lark has played an instrumental
role in the implementation of social media strategies
for leading brands such as Visa and Southwest Airlines
Alex Bodman, Creative Director, Razorfish (US)
is the mastermind behind the award winning Axe
(Lynx) Anarchy Deodorant campaign.Alex and the
Razorfish team worked with Aspen Comics through to
launch a graphic novel around the brands first
female fragrance, Axe Anarchy. The difference? Twitter
and Facebook fans were integrated into the story itself,
both as characters and through their suggestions for
the plot. And alongside impressive numbers of readers
and viewers, the fragrance itself has become the best-selling
Axe variant across all formats in the US.
Duane Varan, Chief Research Officer, Disney Media
& Advertising Lab (US)
Duane Varan is Chief Research Officer of the Disney
Media & Advertising Lab where he and the team
gathers data on media consumers and uses that hard
science to figure out what works, and perhaps
more importantly why it works.Dr Varans
work at the Disney Lab and, in conjunction with his
research at his academic research centre, Audience
Labs (Murdoch University) has conducted more than
30,000 test sessions. Prof Varan leads Beyond Thirty
Seconds (Beyond:30), a $9 million research project
exploring the changing media landscape, and is a previous
recipient of the Australian Prime Ministers
Award for University Teacher of the Year.
Dinsdale, Media and Entertainment Lead, Accenture
Dinsdale, Accentures Media & Entertainment
Lead for Australia & APAC, has been a digital
technology and media pioneer for over 25 years. A
musician and accomplished entrepreneur Scott has also
held executive leadership roles at Sony, Bertelsmann
AG, the Motion Picture Association & MPAA, and
Merrill Lynch & Co. Scott is a member of the faculty
of The University of Southern California and a Sr.
Fellow at The Annenberg Center for the Digital Future.
Erin Clift, Vice President, Global Marketing &
Partnerships, Spotify (US)
Vice President of Global Marketing Solutions, Erin
Clift leads Spotifys strategy for global partnerships,
brand partnerships, revenue expansion, as well as
industry and agency marketing. Clift and her team
develop creative solutions for brands and evangelize
the Spotify platform as an innovative resource to
connect marketers to their consumers through the power
ad:tech official website for the full list of speakers.
is the leading event for the digital marketing and
advertising community in Australia and New Zealand
with an excellent reputation for delivering, content
that educates and promotes the industry, thought leadership
keynote addresses that inspire and enthuse, vibrant
and contentious panel debates that influence the direction
of the industry, well respected platforms showcasing
the best in new technology and services, numerous
unique networking opportunities to expand and deepen
critical industry relations.
in North Sydney, ad:tech has captured the attention
of the Australian marketplace because of its commitment
to furthering the digital landscape. The local team
are passionate about digital, dedicated to working
solely on events for the interactive industry. The
team aims to be across the latest and greatest trends
in the market and are focused entirely on delivering
the best possible event experience for the interactive
industry. They read, research, meet and connect with
the digital marketing community 363 days a year (Christmas
and Melbourne Cup Days excepted).
is part of a global network that includes events and
teams in San Francisco, New York, London, Paris, Singapore,
and Japan. The Sydney team has a constant dialogue
with the global network; leveraging research, content
and best practice to craft the highest quality events
possible. And, within the global portfolio, the Sydney
operation is considered to be a hothouse of innovation
and commercial creativity having launched a number
of initiatives that are now being implemented worldwide.