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PartyGaming’s Corporate Responsibility Credentials Receive Four Endorsements - 17th June 2010

PartyGaming, the world’s leading listed online gaming company, is proud to announce that its corporate and social responsibility (CSR) credentials have been endorsed by four leading corporate, charitable and gaming industry bodies.

FTSE4Good Index:

PartyGaming has retained its membership of the FTSE4Good Index series which measures the performance of companies against globally recognised corporate responsibility standards. Membership is based on transparent criteria including environmental sustainability, upholding and supporting universal human rights, ensuring good supply chain labour standards and countering bribery. All of these criteria are independently assessed by the Experts in Responsible Investment Solutions.

GREaT Foundation:

PartyGaming has won a ‘Gold Award’ from the Gambling Research, Education and Treatment Foundation in recognition of its financial and professional contributions towards tackling problem gambling. Formerly known as the Responsibility in Gambling Trust, the GREaT Foundation was established as a charity in 2002 and is Britain’s largest funding body responsible for tackling problem gambling through financing research, education and treatment from voluntary donations.

Geoffrey Godbold, Director of GREaT, said:
“We are extremely grateful to PartyGaming as one of the industry’s leading companies that has made an extra effort in supporting our fundraising campaign.”

eCOGRA:

PartyPartners, which is PartyGaming’s affiliate marketing programme, has been awarded the eCOGRA Affiliate Trust Seal. The award certifies that PartyPartners observes best practice for fairness and efficiency in dealing with affiliate marketers. eGOGRA is the independent standards authority for the online gaming industry, overseeing fair gaming, player protection and responsible operator conduct.

Commenting on the award, eCOGRA chief executive Andrew Beveridge said:
“We were impressed by the competency of both PartyPartners’ staff and their systems, which we thoroughly tested at full capacity to determine efficiency and consistency levels. In our opinion it is among the most professionally managed businesses we have encountered in hundreds of eCOGRA reviews and audits at major Internet companies.”

GamCare:

For the sixth year in succession, PartyGaming has been certificated as a responsible operator by GamCare, a registered charity which is a leading authority on the provision of counselling, advice and practical help in addressing the social impact of gambling in the UK.

Andy McLellan, Chief Executive of GamCare, said:
“I am delighted to be able to renew PartyGaming’s GamCare Certification in public recognition of their longstanding commitment to player protection. Players who choose PartyGaming have the assurance from GamCare Certification that there are appropriate measures in place to help them gamble responsibly and that the right advice is there for anyone who wants to know more about staying in control.”

Martin Weigold, Group Finance Director who has executive responsibility for PartyGaming’s CSR matters, said:
“These corporate responsibility endorsements are welcome recognition of our commitment to act responsibly, which remains one of the four pillars of our business strategy. Being recognised in this way is a source of genuine pride for all of PartyGaming’s 1,300 employees whose commitment to undertaking pro bono community projects in 2009 was also recognised as ‘placing the Company well ahead of its peers’ by the GoodCorporation that undertakes CSR reviews for a number of public companies around the world.”

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Rocky Slot Game Hits PartyGaming - Noble Casino

The new Rocky slot game has become Playtech’s most sought after title as online gaming fans flock to box as Rocky Balboa.

The great features of Playtech’s video slot have made the game one of the most popular of all time. Rocky Slots sets the pace for PartyGaming and Playtech, with Pink Panther soon to follow.

Rocky Slots traces the fortunes of the kind hearted south paw Rocky Balboa from the 1976 film starring Sylvester Stallone. The game has fast and well designed features and game play as well as a pounding soundtrack to match...this really gets the excitement and adrenaline flowing! Bonus features include a special Knockout Bonus round where players can pick Rocky’s opponents, watch a ten round boxing match and win big money.

Playtech have upped the ante with Rocky Slots as the game features more advanced graphics, better sound and more sophisticated detail than other similar games. This makes Rocky Slots an absolute knock out to play.

The spinning reels sound like a punch bag to make players feel that they are hearing Rocky train in his favourite Philadelphia gym. Players need to spell out ROCKY on the 5 reels in order to receive an instant 5x total bet payout. And if you manage to achieve this in the free spin rounds you will receive a massive 10x total bet payout!

Perhaps the more impressive feature of the Rocky Slots game from Playtech is the Knockout Bonus Round. This is where players choose from three prize fights to spar against Rocky in a ten round match – including the famous film world champion Apollo Creed. The player watches the stunning fight from a front line seat, featuring real footage from the fight scenes in the film.

During the Knockout Bonus Round players have the chance of winning up to a 30x total bet payout if Rocky manages to knock his opponent out in a fast enough time. Go Rocky!

PartyGaming also offer PartyCasino.com which offers dozens more movie and TV themed slot games, as well as other online casino games that can be played for free or played for money.

PartyGaming was established in 1997 and is listed on the London Stock Exchange.

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Palladium Slot Launch Party

Win a $5,000 weekend for two with the Palladium Slot Launch Party
Start date: 00:00 ET, 15th July
End date: 23:59 ET, 31st July

We’re delighted to introduce the Palladium slot, our slot game for VIPs only. This extravagant slot offers massive payouts – up to $1.8 million per spin – and to welcome it in style we’re running a special leader board promotion.

You could win a dream weekend holiday worth $5,000 to the destination of your choice when you take part in our Palladium Slot Launch Party.

We’ve put together five of these prize trips, each one including:

Luxury hotel stay (up to $1,500)
Airfares (up to $2,000)
$1,500 spending money
So whether you want to shop ‘til you drop in London or New York, soak up the culture in Rome or Barcelona, or simply relax on a beach in the south of France, give our Palladium slot a spin and you could be on the plane to your dream destination.

For your chance to win one of these five amazing packages all you have to is collect as many points as you can when you play our exclusive new Palladium slot game from 15th to 31st July.

Every point you collect while playing the Palladium slot during this period gets you onto the Palladium Slot Launch Party leader board. The 50 players at the end of the promotion will win a prize with the top five players claiming the holiday packages.

Rank Prize

1st to 5th $5,000 weekend package

6th to 8th $2,500 cash

9th to 11th $1,500 cash

12th to 15th $1,000 cash

16th to 20th $500 cash

21st to 30th $350 cash bonus

31st to 40th $200 cash bonus

40th to 50th $100 cash bonus

The Palladium slot game is exclusively for our VIPs and offers massive payouts. This extravagant slot also features more paylines and allows higher betting amounts for our high-rollers to enjoy a slot experience like no other.

Good luck.

News

PartyGaming plays unbeatable hand with smartFOCUS

Online gaming firm adopts intelligent marketing solution to provide more accurate, targeted communications, improved customer management and increased marketing results.

Bristol, UK – 21 June 2010 – smartFOCUS, a global provider of intelligent multi-channel marketing software, has been chosen by PartyGaming, the world’s leading listed online gaming company, to implement a high performance marketing solution to increase both the volume and value of player activity across the range of PartyGaming brands including PartyPoker, PartyCasino, PartyBets and PartyBingo.

PartyGaming has purchased the full suite of smartFOCUS software and services, including analysis, campaign management and reporting, to deliver a complete and centralised view of its customers. PartyGaming is now able to profile players segmented by life-stage, value, recent activity and frequency of play, then take advantage of highly granular data.

A PartyGaming spokesman, said: “Our overall objective has always been to put our customers at the centre of our business. smartFOCUS will enable us to test new ideas and analyse vast amounts of customer data instantly, providing us with a competitive edge to investigate and react to market changes quickly and effectively. With smartFOCUS we have found a solution that will enhance our customer relationship management programme.”

smartFOCUS was selected for the performance, scalability and usability of its software. PartyGaming is now benefitting from an in-house solution that enables marketers to compare and analyse different player segments by the types of games they are playing. With increased insight PartyGaming is improving the targeting of cross-sell and reactivation marketing, understanding the lifetime value of affiliate partners and improving the profitability of its gaming products.

Chris Underhill, CEO, smartFOCUS, added: “Online gaming businesses equipped with the right marketing solutions are well placed to benefit from a marked shift in focus onto retention and customer relationship management. PartyGaming has consistently led the market place with innovate and creative marketing and rich player experience. Armed with an increased understanding of each customer, PartyGaming is delivering more intelligent customer insights and targeted marketing to improve customer management and significantly increase marketing performance.”

-ends-

About smartFOCUS

A leading international provider of multi-channel marketing software and services, smartFOCUS and its Intelligent Marketing solutions integrate data to deliver the most powerful analysis and customer insight, enabling communication across the entire marketing operation.

More than 700 companies worldwide rely on smartFOCUS to inspire customers, improve results and transform marketing performance. Clients and partners include AAA, ABN AMRO, Centre Parcs, EasyJet, EMI, Equifax, Eurocamp, Harrods, Landal Green Park, Lastminute.com, Manchester United FC, QVC, Rabobank, RCI-GVN, Société Générale and Sony Europe.

smartFOCUS in e-mail and digital marketing:

smartFOCUS Digital, a specialist division of smartFOCUS, located in London, U.K., provides smartMARKETER eChannel a fully on-demand digital marketing solution that serves each of its customers with e-mail, mobile, social network, landing page, microsites and RSS channel communications.

smartFOCUS in news media:

smartFOCUS Astech, a specialist division of smartFOCUS located in Denver, Colo., U.S., provides marketing expertise and Intelligent Marketing solutions that serve more than 200 news media companies internationally. Customers include USA Today, the New York Times Regional Media Group and the Washington Post.

smartFOCUS is headquartered in Bristol, U.K., with operations in the U.S., Europe and Asia Pacific. For more information, visit www.smartFOCUS.com.

About PartyGaming

PartyGaming Plc is the world’s leading listed online gaming company. The Group is a constituent of the FTSE 250 share index with its shares listed on The London Stock Exchange under the ticker: PRTY. In the year to 31 December 2009, PartyGaming’s Continuing operations generated revenue of $446.2m and Clean EBITDA of $135.0m. PartyGaming’s principal brands are www.PartyPoker.com, one of the world’s largest online poker rooms, www.PartyCasino.com, the world’s largest online casino, www.PartyBingo.com, www.PartyGammon.com, www.PartyBets.com, www.InterTrader.com, www.FoxyBingo.com, www.GetMinted.com, www.Gamebookers.com and www.WorldPokerTour.com. None of the Group’s sites accept real money customers located in the US.

PartyGaming is regulated and licensed by the Government of Gibraltar and by the Alderney Gambling Control Commission and it is also certified as a responsible gaming operator by GamCare, the leading UK authority on the provision of advice, practical help, support and counselling in addressing the social impact of gambling. PartyGaming’s shares are also a constituent member of the FTSE4Good Index Series, which enables investors to identify companies that meet globally recognised corporate responsibility standards. For more information, please visit PartyGaming

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PartyGaming Inks Deal With Aviation Club de France, by Greg Tingle - 9th May 2010

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PartyGaming has inked its B2B deal in France is applying for a French gaming licence.

This deal sees Aviation Club de France, a land-based gambling venue off the Champs Elysees in Paris and France's leading card room, maintain its world class status. The club is understood to sport in excess of 100,000 members. Aviation Club will join PartyGaming's French poker network when laws permits it to go ahead.

Aviation Club de France will join other gaming operators on the network including PartyGaming's own France-facing site, PartyGaming.fr, current French racing powerhouse Pari-Mutuel Urbain (PMU), and television broadcaster AB Groupe, following an agreement inked last month.

PartyGaming is keen to see the French gaming licence granted and don't foresee delays.

The licence system, which was approved by the French parliament last month, means that PartyGaming will switch off domestic casino and bingo when licensing is approved, resulting in the removal of annualised revenues of approximately $12m.

Media Man and its Casino News Media and Global Gaming Directory arms are very excited as to what this means to the continued global strategy and growth.

The gaming and news media world is following the progress of the PartyGaming deals in France to help evaluate their own strategy regarding gaming, government and land based projects.

Major U.S, Canadian and Australian based casinos and clubs are taking a very close look at this deal and how it pans out, advised a Media Man media and gaming spokesperson.

6th May 2010

Press Release

Aviation Club de France to join PartyGaming’s French Poker Network

PartyGaming, the world’s leading listed online gaming company, today announces its third B2B deal in France with an exclusive multi-year agreement to provide a white label online poker service for Aviation Club de France (“ACF”), one of the country’s most prestigious card rooms and private members clubs.

The new service, branded ‘ACFPoker’, will join PartyGaming’s expanding French poker network which will also include www.partypoker.fr. Once PartyGaming obtains the required licence and is operational, players on the network will benefit from a shared pool of player liquidity and operate on a single platform.

Founded in 1907 by four pioneering French aviators, today ACF has 100,000 members and is the leading card room in France. The club is a regular host of World Poker Tour’s events including the forthcoming Grand Prix de Paris to be held on 8-16 May 2010. The new online poker service will be promoted through a variety of channels to ACF’s extensive customer base.

Commenting on today’s announcement, Jim Ryan, Chief Executive Officer of PartyGaming, said:

“ACF is a great addition to our French poker network and allows us to directly connect with France’s offline poker players. This deal is a great strategic fit and together with our other B2B alliances in France, we are determined to establish a strong position in what we believe will become one of Europe’s largest poker markets.”

News

PartyCasino News: Safari Soccer Cup, Monthly Players’ Bonus, Viva Las Vegas and more

*New players get up to $500 sign up bonus

Promotions

Monthly Players’ Bonus

We’re rewarding our players for their loyalty by giving more bonus cash away than ever before.

The Monthly Players’ Bonus is tailored to suit you. We’ll look at your play over the last month to come up with an offer that fits your game, whether you love spinning our blockbuster slots or enjoy taking on the house at blackjack and roulette. The more regularly you play, the bigger your bonus will be so keep playing to maximise your reward.

There are more reasons than ever to join the action at PartyCasino.com Check your PartyAccount at the start of every month to find out how to claim your bonus. If you are a Palladium Lounge member, check your account mid-month to see your enhanced bonus.

Please note:
- Bonuses will not be awarded to all players: we reserve the right to award bonuses at our discretion.

Safari Soccer Cup

Line up for your share of $150,000 in the Safari Soccer Cup
Starts: 00:00 ET, 15th June
Ends: 23:59 ET, 27th June

The world’s greatest football tournament is in full swing and to ramp up the excitement even further we’re proud to reveal our newest signing, the fantastic Safari Soccer.

Safari Soccer is a classic big-money slot featuring savannah’s most iconic animals playing the world’s favourite sport. To herald the arrival of this star signing to our team of stunning slots we’ve organised the Safari Soccer Cup where you can play for a share of $150,000 across two leader boards. Our Palladium Lounge VIPs will compete for more than $95,000 on their leader board, while our regular players will have a shot at more than $60,000.

To make your mark on a leader board, simply collect PartyPoints by playing on Safari Soccer or any of our fabulous big-money slots and jackpot slots from 15th to 27th June. Make your goal to get to the top as the higher you climb up a leader board, the bigger your reward.

Earn double points when you play Safari Soccer

To make sure you put in a top-class performance we’ll give you double points when you play Safari Soccer. Please note that the extra points awarded will not count towards the Safari Soccer Cup leader boards.

Go for glory in the Safari Soccer Cup.

Viva Las Vegas

Live it up in Vegas with our exclusive points race
Every casino player dreams of the day they get to hit the big time in Vegas. That’s why we’re giving our Palladium Lounge VIPs an exclusive chance to win one of six fantastic trips to Nevada’s hottest destination in our Viva Las Vegas points race.

To take your shot at winning a luxury holiday or a big cash prize, collect as many PartyPoints as possible from 00:00 ET on 1st June to 23:59 ET on 13th June. The 50 players who earn the most points will win a prize on our leader board: the higher you rank, the bigger your prize will be.

To make things even more exciting, we’re reserving the top spot for our VIP Las Vegas package worth a whopping $13,000, which includes:

The $13,000 VIP Las Vegas package

Round-trip airfare to Las Vegas (up to $8,000)
Airport limousine transfers
Five nights in a suite at a five-star hotel (up to $2,500)
24-hour concierge service
Nightly fine dining ($1,000 maximum)
Las Vegas shows ($1,000 maximum)
Helicopter tour of the Grand Canyon
We’ve also got five packages worth $6,500 for the players in 2nd to 6th place:

The $6,500 Las Vegas package

Round-trip airfare to Las Vegas (up to $4,000)
Airport transfers
Five nights at a five-star hotel (up to $1,500)
Fine dining ($900 maximum)
Las Vegas shows ($600 maximum)
Helicopter tour of the Grand Canyon

News

March 2010

PartyGaming News: PartyCasino Brings Back The Porsche Promotion; PartyCasino Launches Four New Slot Games

PartyCasino: Win A Porsche Playing Online Slots - The Godfather, Mega Fortune Wheel, Super Joker, Super Star And More! - March 2010

Get Out Of My Dreams! Get Into My Car!

Gibraltar – 16th March 2010 – PartyCasino.com, the world’s largest online casino, is pleased to announce the return of its Porsche Promotion! If the Gold Mega Jackpot is won between 18th – 31st March 2010 the player who earns the most PartyPoints by playing the Gold Mega Jackpot games: The Godfather, Mega Fortune Wheel, Super Joker, Super Mystic, Super Fortune Wheel and Super Star wins the sports car!

There is a leaderboard running through PartyAccount and if the jackpot is won within two weeks one of PartyGaming’s Palladium Lounge VIP hosts will call with the news that the Porsche has been won. If the Gold Mega Jackpot is not won between 18th – 31st March cash prizes will be awarded to players 1st – 600th on the leaderboard with a total value of $80,000.* For more details and terms and conditions please see your individual PartyAccount.

Players ranked 1st – 5th will be rewarded as follows: 1st - $15,000, 2nd - $12,500, 3rd - $10,000, 4th - $7,500, 5th – 9th - $1,000. Hotspots for every 10 ranks between 10th and 300th pays $750 cash bonus. Hotspots for every 10 ranks between 310th and 600th pays $250 cash bonus.

A PartyCasino.com spokesman said: "The Porsche promotion is back and if someone doesn’t win a flashy car there is still going to be real cash rewards for customers! If the Gold Mega Jackpot doesn’t take your fancy then Colossal Cash, the biggest online jackpot seed in the industry, currently stands at over $2.5 million – it really is a big one!"

At the start of 2010, PartyCasino.com launched the largest progressive seeded jackpot in the online gaming industry in the form of ‘The Big One’ and introduced classic slot Melon Madness. The Big One is structured as a five tiered pool. The highest tier - Colossal Cash - seeds at $1.5m, the biggest online jackpot seed in the industry. Melon Madness is designed to be a classic 30 line video slot. Play is fast and the free spin feature is played in-reel.

PartyCasino.com now offers over 140 games, including 100 slots, and pays out easily over $10 million EVERY DAY to players. The world’s largest online casino continues to expand rapidly. The record Gold Mega Jackpot was hit with a fateful spin at 20.42ET on December 2nd 2009. The stake was $45 on popular PartyCasino.com Gold Mega Jackpot game, the Mega Fortune Wheel. The screen exploded with congratulations and colour as ‘gamago’ turned $45 into a record busting $4,978,336.62!

PartyGaming Plc is the world’s leading listed online gaming company. The Group is a constituent of the FTSE 250 share index and the FTSE4Good Index Series, which measures the performance of companies that meet globally recognised corporate responsibility standards. PartyGaming’s shares are listed on The London Stock Exchange under the ticker: PRTY

Profiles

Gold Mega Jackpot Melon Madness The Big One

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Jungle Boogie! The Lord Of The Jungle Swings Into PartyCasino.com - Multi-Hand Blackjack Pro For Serious Players - Return Of Gold Mega Jackpot Porsche Challenge!

New Games For PartyCasino.com

PartyCasino.com Wins Media Man Online Casino Award

PartyCasino Releases More Slot Games

PartyCasino - the world's biggest and best online casino, new games, record jackpot and more - October 2009

PartyCasino.com Wins Media Man Online Casino Award

PartyGaming Moves For World Poker Tour Assets With Superior Offer

Agreement to acquire the World Poker Tour

PartyGaming Purchases WPT Enterprises for $12.3 Million

World Poker Tour good legal standing with United States, Australia

Crown Casino open to World Poker Tour proposals, industry buzz

PartyPoker.com, other PartyGaming brands likely to benefit from WTP deal

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The Godfather THE TERMINATOR

SINATRA GONE WITH THE WIND

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Articles

Party Gaming CEO Discusses Future of Online Poker - 6th January 2009

PartyPoker.com Monthly Million - January 2009

PartyGaming Opts For WagerWorks Proven Game Titles - 22nd October 2008

PartyGaming Sues Former Owner of Empire Online Over 2006 Sale - 5th January 2009

PartyGaming dealt blow as managing director quits - 20th January 2009

PartyPoker To Give Away Asian Poker - December 2008

Press Release

START SPREADING THE NEWS...PARTYCASINO.COM LAUNCHES NEW SINATRA SLOT

GOLD MEGA JACKPOT NOW AT $1.88 MILLION!

18th May 2009 -- PartyCasino.com is the world’s largest online casino and it has just got even bigger with 13 new games added! The headline act of the release is Sinatra, a musical slot tribute to Ol’ Blue Eyes.

With rights acquired from Frank Sinatra Enterprises (FSE), a joint venture of the Sinatra Estate and Warner Music Group, the Sinatra Slot was developed in-house and is a five-reel, 20 line slot game with a Sinatra Big Band feature. Play through the three ages of Frank in Hollywood, Las Vegas and New York, collecting and writing big band tunes on the way. The game features an accumulating bonus trigger; collect a Treble Clef for each reel to build up a Sinatra track at the top of the screen. Complete the track to see Frank sing a classic track and then get a chance to write your own number in the Big Band Bonus feature. The minimum bet is $0.01 and maximum is $1,000.

A PartyCasino.com spokesman said: “Sinatra is top of the bill of our latest release and we encourage players to embrace the musical interactivity of this great new game. We’re also delighted to add 12 new others including the classic Dolphin Reef, the Fantastic Four and Hulk themed games.”

As well as the swinging slot Sinatra, PartyCasino.com has further increased its portfolio. Cryptologic licensed The Fantastic Four and The Hulk: Ultimate Revenge has joined the platform. This release also includes the launch of a new progressive jackpot suite, the Marvel Jackpot, consisting of three tiers. This jackpot can be won by players of the Marvel Slot games and sits alongside our existing Gold and Ca$hFla$h Jackpots. NextGen have supplied City of Gold, Cherry Blossoms, Dr Love, California Gold, Coral Cash, Beat the Bank, Dolphin Reef, 20,000 Leagues, Birds of Paradise and Speed Demon.

The Gold Mega Jackpot at http://www.partycasino.com has passed its record level and is still growing and waiting to be hit! To break the record, the Gold Mega Jackpot had to surpass the staggering $1,571,974 paid out to one player on the 8th October 2006. It currently stands at just over $1,888,000! Gold Mega Jackpot games on PartyCasino.com include The Godfather, Super Star, Super Joker, Super Fortune Wheel, Super Mystic and Mega Fortune Wheel. PartyCasino.com offers over 60 games and pays out over $10 million EVERY DAY to players and continues to expand rapidly. Highlights include film themed slots such as Mission:Impossible, The Terminator, Top Gun, Saturday Night Fever, Gone with the Wind and Rambo.

News

Media Man Australia Inks Deal With PartyPoker.com - 11th December 2008

Adding to its already strong line up of poker brands such as PKR.com, Virgin Poker and Pacific Poker, Media Man Australia has come to terms with PartyGaming's PartyPoker.com.

PartyGaming and PartyPoker.com were not featured at Australia's CAP Down Under, of which Media Man Australia chaired day one; however PartyPartners.com & Affclub.com will be the platinum sponsor of CAP Euro, London 2008.

Media Man Australia and Casino News Media director, Greg Tingle said, "We are absolutely delighted to be now doing business with yet another of the world's leading gaming brands. PartyGaming and PartyPoker.com are right at the top of the online gaming and casino world and we are excited to be doing business with them, already reaping the benefits of the association".

PartyGaming Announced As CAP Euro Platinum Sponsor
11th December 2008

CasinoAffiliatePrograms.com (CAP), a leading Internet marketing resource and community website for online casino affiliate marketers has announced that PartyGaming Group will be the exclusive Platinum Sponsor for CAP Euro London 2009.

PartyGaming will be represented by PartyPartners.com and AffClub.com, its affiliate marketing programmes uniting some of the biggest names in online gaming including PartyPoker.com, PartyCasino.com, PartyBingo.com, PartyGammon.com, PartyBets.com and EmpirePoker.com.

Scheduled for January 29 to February 1 at the Novotel London, CAP Euro London is the group’s largest conference of the year and has emerged as the iGaming affiliate marketing world’s signature event.

“We’re very pleased to announce PartyPartners.com as the Platinum Sponsor to yet another CAP Euro event,” said Lou Fabiano, President for CAP.

“As one of the true leaders of this industry, PartyPartners.com’s presence is an ideal contribution to the overall spirit of excellence in gaming that CAP Euro events have come to represent.”

In addition business networking, online marketing discussions, advice panels and after-hours socialising, CAP Euro London will also include the second annual CAP Awards celebrating the most successful and innovative members of the global Internet gaming community.

“PartyPartners.com and AffClub.com are delighted to again be the Platinum Sponsors at this year’s CAP Euro London Conference,” said Jon Salmon, Chief Marketing Director for PartyPartners.com.

“Affiliates play a key role in helping to make our business a success, which is why we see CAP as a ‘must attend’ event where we can meet with existing and prospective affiliates.

“Understanding affiliates’ needs is of paramount importance to us and, at the same time, we can talk to them about marketing the best online gaming brands on the market. Our aim is to set the world’s hearts racing through great online entertainment.”

Profile

PartyGaming, one of the world's leading online gaming companies since 1997.

We currently operate brands in four major gaming areas: poker, casino, bingo and backgammon.

PartyPoker.com (www.PartyPoker.com) is the world's largest online poker brand in terms of number of players and revenues. You'll find a great variety of poker games and tournaments, plus blackjack.

PartyCasino.com (www.PartyCasino.com) offers a wide selection of casino games, including video poker, slots and roulette in an online setting so you can play whenever you like.

PartyBingo.com (www.PartyBingo.com) is home to a vibrant community where you can enjoy fun bingo games and exciting prizes.

We've also just launched PartyGammon.com (www.PartyGammon.com).

Backgammon, the world's oldest game, has moved into the 21st century and on our website you will find a great variety of Backgammon games and tournaments where you can test your skills!

The focus at PartyGaming is on fun, ease of use, reliability and security. Our software and systems are at the forefront of technological innovation, which allows us to deliver cutting-edge game features and functionality.

Press Release

Blockbuster slots at PartyCasino.com

Saturday Night Fever is full of iconic imagery from the film, including the Odyssey disco, the Cuban heels and, of course, the flares. There’s also an ultra-cool bonus round based on the film’s famous dance competition. Fly with the disco moves over six super-fly rounds, each with a progressively bigger prize.

Mission: Impossible is packed with all the thrilling scenes from the movie, including the legendary high-speed train chase. You're sure to enjoy the high-octane action.

The Godfather Slot is our greatest-ever ‘Gold Jackpot’ slot game with a ‘feature’ game that gives you the chance to win extra prizes. The game also features a wild symbol, The Godfather, which appears on reels two, three and four only and substitutes for all symbols other than the scattered Gold Ring symbol. For each bet placed, the house adds a percentage of the bet amount to all the four running Gold Jackpots making them grow progressively, as bets are made. All four levels in Gold Jackpot can be won irrespective of hitting any winning combination, while betting any amount.

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Press Release

24th October 2008

Broadening Greatest Slot Games with Cryptologic And ITG - New Marvel Slots, Cleopatra And Monopoly At Party Casino

Yesterday PartyGaming announced a five-year agreement to license a number of branded slot machine games including The Fantastic Four, Hulk, Bejeweled, Cubis™, Street Fighter, and Spider-Man. This agreement is with WagerLogic, a wholly owned subsidiary of Cryptologic, the leading online gaming software developer to the global Internet gambling market. Cryptologic voted "Best Casino Software" for several years in a row by the readers of Gambling Online Magazine.

These games are expected to be added to Party Casino, Party Bingo and a number of PartyGaming's other gaming sites over the coming months.

"Cryptologic is known for the quality of its software and addition of its premium content to our platform will ensure that our customer offer remains second to none," said spokesman at PartyGaming.

We are convinced that the expansion in the range of the casino games with greater entertainment will help attracting new online players to the Party Casino.

More Games from ITG
Further to the addition of Cryptologic games posted yesterday, PartyGaming announced today their five-year agreement to license a number of branded slots games from WagerWorks Inc., a wholly-owned subsidiary of International Game Technology Inc ("IGT"), the world's largest manufacturer of gaming machines. The games that will be added as per the agreement are Cleopatra®, Monopoly with Pass "Go" Bonus, Cluedo and Wheel of Fortune® Hollywood Edition.

Online versions of each of these games will be added to Party Casino, Party Bingo and a number of other gaming websites over the coming months. Broadening ever-increasing product base will help PartyGaming brands to offer one of the best selection of slot machine games for players.

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In July PartyGaming announced that Party Casino has agreed an exclusive four-year licensing arrangement to create online slot machine games based on the international blockbuster movies The Terminator and Rambo. After the recent successful launch of Mission:Impossible and Saturday Night Fever slots, the addition of these two most popular action movies of all time will further enhance the appeal of Party Casino, the world's largest online casino. The first of these two new slots is expected to be launched soon.

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Source: Party Casino

PartyGaming Results Decline Slightly
25th November 2008

Gibraltar-based online gaming provider PartyGaming has released its results for the third quarter of the year showing strong growth in its casino, bingo and sportsbetting businesses but a decline in revenues from poker.

PartyGaming revealed that poker revenues for the third quarter were down to $65 million from the $76.3 million it earned during the same period last year. The firm stated that this was due to lower player frequency and yield and also reported that nine-month revenues from poker decreased one percent to $218.9 million.

However, revenues from its casino business grew 25 percent to $45.9 million for the third quarter from the $36.7 million it reported for the same period last year due to higher player numbers and yields. Nine-month revenues from its casino business fared even better by increasing 33 percent to $135.8 million.

In addition, its sportsbetting division reported that revenues grew by 19 percent for the quarter to $5.1 million from the $4.3 million it reported for the same period last year due to continued growth in live betting. It declared nine-month revenues from sportsbetting of $14.1 million, which was 29 percent up on the $10.9 million it acknowledged for last year.

Completing the good news, bingo revenues were up by 143 percent to $1.7 million for the short-term from the $700,000 announced for 2007’s third quarter due to a growth in the firm’s UK business. Just as spectacular, nine-month revenues from bingo increased 106 percent to $3.7 million from 2007’s $1.8 million.

Overall, PartyGaming reported total revenues of $117.7 million for the quarter, which was $300,000 less than last year’s third quarter, alongside an eleven percent rise in nine-month results to $372.5 million.

“We are making solid progress on executing our strategic plan, albeit against a challenging economic backdrop and strengthening US Dollar,” said Jim Ryan, Chief Executive Officer for PartyGaming.

Articles

Party Gaming CEO Discusses Future of Online Poker, by Earl Burton - Poker News Daily - 6th January 2009

The recent news in December of Party Gaming co-founder Anurag Dikshit’s plea bargain with the U.S. Department of Justice thrust the company back into the spotlight. Now, in a December 28th interview with Financial Times, new Chief Executive Officer Jim Ryan has announced his plans for returning the company to the lofty perch it once held.

The article, written by Roger Blitz, points out that it has been a very difficult couple of years for the one-time monolith in the online poker world. After its initial public offering (IPO) on the London Stock Exchange in 2005, Party Gaming was valued at almost £5 billion. Since the departure of U.S. players due to the Unlawful Internet Gambling Enforcement Act (UIGEA) in 2006 and the subsequent decision by then-CEO Mitch Garber to withdraw from the market, Party Gaming’s value has fallen to under £1 billion. However, as Blitz states, there could be “a light at the end of what has been a long, dark tunnel” for Party Gaming.

The light that Blitz refers to is the mid-December decision by Dikshit to succumb to Department of Justice pressures and plead guilty to violations of the Wire Act of 1961. In submitting his guilty plea, Dikshit paid a $300 million fine and could face a two year jail term, although sentencing will not occur until 2010. He continues to assist the United States Government in its investigations into online gaming.

In the article, Ryan - who took over for Gerber in June of 2008 - states that Party Gaming is currently in discussions with the U.S. Department of Justice regarding the company’s liabilities, but wouldn’t go into great detail. The article did discuss that the shares of Party Gaming on the London Exchange have grown to 200 pence each and that a deal with the U.S. government is looming sometime this month.

When asked about the future of the company, Ryan was upbeat about Party Gaming’s abilities in not only online poker, but also in a realm of online gaming options. “This is a marathon, not a sprint,” Ryan is quoted as saying in the Financial Times article by Blitz. “We have been chasing quarterly profits, but the market has become so competitive, you’ve got to know where you’re going. We’re not so much slowing down, but keeping ourselves focused.”

The three year plan that Ryan has set for Party Gaming is something that he believes that other online gaming companies want to do, but his company already does. The Financial Times quotes Ryan as saying that the company, since its exodus from the U.S. market, has built a complete gaming operation that is focused on all aspects of the online world, including poker, casino, sports betting, bingo, and backgammon. “[We offer] different products with one back office platform,” he explains in Blitz’s article. “One deposit, one account – it’s a one stop shop. That is still the main strategic objective for a number of our competitors and we have it already.”

Ryan also states that he sees a day when the online gaming world will be vastly different than what is out there today. While poker remains the focus of Party Gaming, Ryan sees over the next three years that there will only be five online poker operators of any consequence. Party Gaming at this time ranks fourth in that equation - something that “hurts,” according to Ryan - but his quote in the Financial Times piece looms large: “We need to retake the hill and position ourselves to be that leader again.” (Credit: Poker News Daily)

Party Gaming Full-Year Results Released

Poker disappoints in latest financial numbers

March 11, 2009 (InfoPowa News) -- Party Gaming plc may have started out as a primarily online poker destination, but the performance of this sector of its wider group activities was disappointing last year, judged by the 2008 full-year financials released this week. Poker net revenues declined by $21 million to $274 million (2007: $295 million).

Elsewhere the outlook was rosier, with online casino net revenues up $31,8 million to $176 million; the more recent sportsbetting venture up $1.9 million to $18 million and Bingo up $2.4 million to $4.9 million.

Total net revenues reached $472.9 million, down $3.1 million on the corresponding period in 2007 after a "non-recurring net revenue adjustment" of $18.2 million.

Other highlights included:

* Continuing Clean EBITDA up 29 percent to $144.2 million (2007: $111.7 million); total Clean EBITDA up 53 percent to $133.3 million (2007: $87.0 million)

* The addition of DM plc and CIRSA to the Party Gaming portfolio of business-to-business (‘B2B’) customers

* Cash flow from operations before working capital movements up 23 percent to $132.5 million (2007: $107.6 million) with group cash after client liabilities and progressive prize pools of $70.3 milion.

Commenting on the results, Jim Ryan, PartyGaming Chief Executive Officer, said:

"We are pleased to announce another strong set of results with Clean EBITDA from Continuing operations up 29 percent to $144.2 million. Our business model is both flexible and robust with a capacity to generate strong cashflow. Our brands and market position are strong and we have a healthy balance sheet with which to execute our business strategy. I believe that we are in an excellent position, not just to withstand the macroeconomic challenges that may lie ahead, but also to execute our strategy, create value for all of our stakeholders and achieve our long-term objective of becoming the world’s most valuable online gaming company.”

Regarding current trading he added:

“In the 5 weeks ended 4 February 2009, average gross daily revenue was $1,442,900. In poker, new player sign-ups increased to an average of 1,494 per day, and there were on average 51,000 active players per day generating average gross daily poker revenue of $756,700. In casino, gross revenue was $597,200 per day. In sports betting gross win per day was $75,700 and in bingo, average gross daily revenue was $13,200.

In the four weeks ended 4 March 2009, average gross daily revenue was $1,536,200. In poker, new player sign-ups averaged 1,550 per day and there were on average 51,100 active players per day, generating average gross daily revenue of $738,500. In casino, average gross daily revenue was $662,500; in sports betting, average gross win per day was $123,000; while in bingo it was $12,200.

“The Group has continued to make good progress in the first few weeks of 2009 despite the pressures of a highly competitive market and substantial year-on-year currency movements.”

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