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TKO Group: News

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TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and sports entertainment company that comprises UFC, the world’s premier mixed martial arts organization, and WWE, an integrated media organization and the recognized global leader in sports entertainment.

Together, our organizations reach more than 1 billion households in approximately 210 countries and territories, and we organize more than 300 live events year-round, attracting more than two million fans. TKO is majority owned by Endeavor Group Holdings, Inc. (NYSE: EDR), a global sports and entertainment company. (Credit: TKO Group)

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WWE wins Media Man 'Wrestling Promotion Of The Month' award

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Boxing Under The Media Watercooler

A Most Eventful Few Months For Boxing Promoters, Streamers/Broadcasters and Fight Fans

September 2025

TKO/Zuffa/Sela vs The World ... or collaborating with the combat sports world?!

TKO's/UFC's super-promoter Dana White has been notoriously vocal with his criticisms of the boxing biz world in the past, which makes his newfound involvement in the sport all the more motivating for a promoter as competitive as Eddie Hearn.

"I'm excited to cross swords with Dana," Hearn advised. "There will never be any disrespect, if I'm honest. You're never going to see me slagging him off or talking down about him. I'm excited by the challenge because I think it's a real challenge. I don't expect Dana and TKO to come into boxing and just sit in a corner and deliver some decent numbers for shareholders. I think they're going to want to have a presence and try and dominate the sport. It's the ego that they all are blessed with.

"It's good for me in many ways. ... If he really has ambitions to try and dominate the sport, it is going to be me and him duking it out. I don't think that's bad for boxing, honestly. He probably believes he can dominate boxing, dominate me, dominate everything. And I feel the same. So you've got two guys with a lot of ambition, with deep pockets and big egos. In a pleasant way, let a battle commence."

What may be a potential low blow for the sport, however, are TKO's ongoing attempts to circumvent the Muhammad Ali Boxing Reform Act, which has protected fighter rights (to a considerable degree) since its creation in 1999. The act is not perfect, as is the case with most rules/acts, or whatever you want to call it old sport.

Hearn has navigated boxing for decades with the Act in place and not batted much of an eye, so naturally he's dubious or even suspicious, of the intentions White and company have with the newly-introduced Muhammad Ali American Boxing Revival Act, a TKO-backed bill which drew extensive criticism at a recent California State Athletic Commission meeting. The answer to that question, Hearn said, will provide clarity about Zuffa Boxing's future and intentions.

Eddie Hearn has some new competition in the boxing world.

This past weekend marked the first event of the long-awaited Zuffa Boxing era, helmed by UFC CEO Dana White and Saudi fight financier Turki Alalshikh. Terence "Bud" Crawford went toe-to-toe with Saul "Canelo" Alvarez to cap off the historic night Saturday in Las Vegas, with Crawford winning a unanimous decision to become undisputed super middleweight champion.

The foray into boxing has been on White's mind for several years, though ultimately it took a partnership with Riyadh Season's Alalshikh to make the ambition a reality. As a result, White and Matchroom Boxing's Hearn have now become rivals of sorts. And while the two powerhouse promoters have long maintained a friendly relationship, things did appear to shift in the lead-up to Crawford vs. Alvarez.

"Our relationship's good," Hearn said of White on "The Ariel Helwani Show." "I've never had any kind of falling out with Dana. I can't stress enough the respect I have for him.

"But you can't expect me, a guy who is extremely competitive, to not want to roll up my sleeves and see who is the best in boxing, because I believe I am the best in boxing. We're the only global promotion company in the world, and I believe I'm head and shoulders above everybody as a promoter. Call that delusion, call that arrogance, or call that the truth. But that's what I truly believe."

White has been notoriously vocal with his criticisms of the boxing world in the past, which makes his newfound involvement in the sport all the more motivating for a promoter as competitive as Hearn.

What may be problematic for the sport, however, are TKO's ongoing attempts to circumvent the Muhammad Ali Boxing Reform Act, which has protected fighter rights since its creation in 1999.

Hearn has navigated boxing for decades with the Act in place and not batted much of an eye, so naturally he's dubious of the intentions White and company have with the newly-introduced Muhammad Ali American Boxing Revival Act, a TKO-backed bill which drew extensive criticism at a recent California State Athletic Commission meeting. The answer to that question, Hearn said, will provide clarity about Zuffa Boxing's future and intentions.

"Why are you trying to get that Act changed or removed?" Hearn said. "The strange thing about that act is that on every [boxing] show, you have to declare to the fighters on the card the revenue of the event, which is quite unique.

"Clearly, there isn't really a problem with that in the boxing world because a significant proportion of the revenue is paid to the athletes. So maybe when there's a bigger TV deal [for TKO], the split of that revenue is not paid accordingly with the tradition of the industry, and I don't think they're going to go with the tradition of the industry. I think they will think that fighters are overpaid because [boxers] are in relation to the UFC and MMA talent."

White has already raised a few eyebrows within boxing circles in the lead-up to Crawford vs. Alvarez, boasting that he's promoted two of the three highest-selling gates in the sport's history between Saturday's event at Allegiant Stadium and the 2017 crossover spectacle between Floyd Mayweather Jr. and Conor McGregor.

While true, Hearn believes the claim to be a bit disingenuous.

"If you really want to come into boxing and call Mayweather-McGregor one of the biggest fights of all time, please. It was an exhibition. That's not a fight," Hearn said. "And by the way, Crawford-Canelo was not Dana White's fight. It was Turki Alalshikh's fight, and [White] was invited to be the promoter. Well done, well played.

"Let's not get it twisted. The work that Turki Alalshikh has done in boxing has paved the way for Canelo-Crawford. Without Turki Alalshikh, Canelo vs. Crawford never would have happened. In fact, it wouldn't have even been a fight that Dana White would have even considered or thought of making. So well done to Dana, well done to TKO. But let's give the credit of Canelo-Crawford to Turki Alalshikh, the man that truly paid up for the fight. The man that truly had the vision for two generational greats to meet in a ring. I didn't believe that fight could get made. He went out and made it."

The partnership between Alalshikh and TKO is an interesting one for Hearn, who's worked extensively alongside the Saudi money man. How will it continue to look? How much input do White and TKO actually have?

From Hearn's experience, the answer to the latter question might not be much.

"Working with Turki Alalshikh is a wild ride," Hearn said. "Dana works at a high level. Mark Shapiro, Nick Khan, all these people — they're very, very good at what they do. They're very smart, but they also like to do what they do and what they want to do. Turki Alalshikh, I'm just being straight, he doesn't really allow you to do what you want to do. He does what he wants to do, and you follow.

"I've learned over the years of working with him, your advice mainly falls on deaf ears. He's a very smart guy, and there's a method to the madness. But the traditional ways of going on sale through tickets or announcing the press conference or even announcing the fights, it's not the traditional way with him. And I think they're going to clash, but money's money, isn't it? It depends if you're prepared to keep your mouth quiet and do as you're told. I am. Are they? That's the difference for me."

All in all, Hearn believes everyone involved with this latest venture is smart, has good contacts and connections, and has the wisdom that guarantees them to succeed, at least to a certain degree.

Yet despite all White has laid out regarding his plans to take over the sport, Hearn isn't concerned with losing his position among the sport's promotional giants.

"I don't mean it disrespectfully when I say I think I'm on another level in boxing," Hearn said. "You can see that on the deliverance. When Dana does his UFC stuff, it's the same kind of passion that I probably have inside for boxing. I can't go into MMA and deliver it in the same way. Whether you think you've got a history in the sport, it's just not the same. It's 24/7, 365 days a year — live, breathe boxing.

"There's nothing I don't know about my fighters' careers. The opponents they've faced. BoxRec is the king of my browser. I've been sitting, watching, learning the sport for 40 years. It's just different."

News

Matchroom: The Greatest Showmen (Currently streaming via Netflix)

Reception

Early reviews praise the series for its gripping portrayal of the Hearns, drawing comparisons to Succession for its family drama and business intrigue, though some note a "hokey" reality-TV flair.

Boxing and sports fans have hailed it as essential viewing for its authentic glimpses into the industry, with one IMDb user calling it "brilliant" for fans of sales, sports, or the Hearns specifically.

Where to Watch

Stream all episodes exclusively on Netflix. A trailer is available on the official Netflix site and Matchroom's YouTube channel for a preview of the "rollercoaster" ride.

Matchroom: The Greatest Showmen is a six-episode sports documentary series that premiered globally on Netflix on September 17, 2025. It offers unprecedented access to the Hearn family and their Essex-based sports promotion empire, Matchroom Sport, which has been a cornerstone of British sporting culture for over four decades. The series highlights the high-stakes world of promoting major events in boxing, darts, snooker, and more, blending family dynamics, business rivalries, and behind-the-scenes drama.

Plot Summary

The documentary follows father-son duo Barry Hearn (Matchroom's founder and president) and Eddie Hearn (CEO of Matchroom Boxing) as they navigate the challenges of expanding their multi-sport promotion company.

Key storylines include: Eddie's intense focus on boxing, including high-profile fights involving clients like Anthony Joshua and Conor Benn (whose career faces uncertainty due to personal and professional hurdles).

Barry's strategies to boost visibility for sports like pool and darts, featuring rising stars such as Luke Littler.
A longstanding family rivalry that escalates both personally and professionally, adding tension to their partnership.

Appearances from other Matchroom stars like Katie Taylor and Ronnie O'Sullivan, showcasing the glamour and grit of the promotion business.

Produced by Box To Box Films (the team behind Formula 1: Drive to Survive and At Home with the Furys), the series mixes raw business insights with personal anecdotes, portraying the Hearns as competitive deal-makers who defy traditional corporate norms.

Cast and Key Figures

Barry Hearn: Founder of Matchroom, OBE recipient, and the patriarch driving the company's global ambitions.
Eddie Hearn: Charismatic CEO, known for blockbuster boxing promotions and his larger-than-life persona.

Guest Appearances: Anthony Joshua, Conor Benn, Luke Littler, Katie Taylor, Ronnie O'Sullivan, and other athletes under Matchroom's umbrella. (Grok)

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SEO News via Media Man: Ways to Improve your Site’s Ranking (SEO)

Ways to Improve your Site’s Ranking (SEO)

New strategies for Search Engine Optimization

What is SEO?

Search engine optimization (SEO) is an essential digital marketing practice that plays a vital role in making your website visible to both visitors and search engine crawlers. The primary objective of SEO is to optimize relevant and authoritative content to assist visitors in finding solutions to their queries efficiently.

The ultimate aim of SEO is to create high-quality and informative content that increases the volume of traffic that your website receives daily. Optimizing your website involves creating and expanding your content to ensure that search engines will choose your site over its competitors.

The focus of SEO is to perfect the quality and quantity of your webpage to make sure that your website has an edge over others. Therefore, SEO plays an essential role in driving traffic to your website, which is crucial for the visibility and success of your online Business.

1. Publish Relevant, Authoritative Content

This article provides valuable suggestions on how to improve search engine optimization (SEO) and enhance website ranking on search engine results. Creating quality content that caters to the user’s needs is the driving factor of SEO marketing, and the article emphasizes that there is no substitute for great content.

The article further provides guidance on identifying appropriate keyword phrases for each authoritative content page and making use of them strategically throughout the content. Creating distinct web pages for each distinct targeted keyword phrase is advisable to enhance ranking.

The article suggests using keywords in headings, subheadings, URLs, and titles, and stressing the importance of readability and user-friendliness of the content. Using emphasis tags and strategically linking to relevant sources is also encouraged. By following these valuable suggestions, users can create SEO-friendly content that benefits the readers while improving their website’s overall ranking.

2. Update Your Content Regularly

Maintaining updated content is crucial to improve your website’s relevancy, and it is a crucial factor that search engines prioritize as well. We highly recommend scheduling regular content audits, for instance, on a semesterly basis, to update your webpages and blog posts accordingly.

Writing additional content frequently on your departmental news blog can enhance your search engine rankings by incorporating relevant keyword phrases. Brief blog posts can also be helpful if they offer specific updates related to your targeted topics.

Moreover, interlinking your related CMS webpages and blog posts can provide readers with a better understanding of your website’s content and additional information on the subject. Thus, keep your website updated and relevant to improve your visitor’s user experience and attract more traffic to your site.

3. Metadata

Website designers use metadata to provide information about a website’s content. When creating a webpage, a space between the “head” tags is reserved for metadata.

If you use a CMS website they have already filled in the metadata. However, as your content changes, it is important to review and update the metadata.

Title Metadata

Title metadata is the most important because it determines the page title that appears at the top of a browser window and in search engine results. For those with a CMS website, the web team has automated this process based on your page title. Therefore, it is essential to use well-thought-out page titles that include keyword phrases.

Description Metadata

Description metadata is a brief and interesting summary of what your website contains. It’s like a store’s attractive display that encourages people to visit. Usually, it should be two sentences long. Search engines may or may not use this summary, but it’s good to have it in case they do.

Keyword Metadata

Keyword metadata is not very helpful in improving your search engine ranking. However, it’s useful to include some of your important keywords in the metadata. You should select a few phrases with one to four words each and add three to seven of them. For example, “computer science degree” or "pop culture agency" are good keyword phrases to use.

4. Have a Link-worthy Site

Making your website popular involves efforts in developing valuable content and enhancing its search results. To achieve this, you must focus on creating informative and unbiased content that caters to the readers’ interests and queries.

Furthermore, your website might earn a backlink from other websites if it provides good value to the readers. This can improve its search engine ranking immensely, which can bring in more visitors. It is also crucial to incorporate descriptive hyperlinks in the text as opposed to generic “click here” links.

This helps in giving proper context to people who use screen readers and makes it easier for search engines to crawl your website. You can lift your website SEO performance by using appropriate keywords in your content and developing internal links. These techniques can help you build a better online presence and increase your website’s popularity.

5. Use ALT Tags

Want search engines to find your website and to make it more accessible for people who use text-only browsers or screen readers? Simply put, use alt tags to describe your media content, like images and videos, with alternative text descriptions.

These descriptions act as labels for search engines and help them identify your page better. They also provide context for those who cannot view the media directly. By making your website more accessible and searchable, you can improve its overall user experience.

News

New strategies for Search Engine Optimization

New areas of digital marketing are as changeable and require so much adaption and new-thinking as the world of SEO. Search Engine Optimization has come a long way from its beginnings in the 1990s, and the technologies deciding what is “good SEO” or not changes from year to year.

That’s why tech companies are launching new strategies aimed at long-term goals in both data-driven and relations-based SEO all over the world, by implementing tactics from both traditional PR and modern SEO and link-building.

Below, we will discuss the nature of SEO, how SEO is changing, and why choosing an agency will be the key to your SEO success.

Best SEO practices:

Find your customers with data-driven market analysis

Find authoritative marketing partners using data-driven PR

Reach your customers with high quality outreach and credible link-building

What is SEO?

In order to discuss the ways in which SEO works, it’s important to understand the basic principles on which the concept is built. SEO is an acronym for Search Engine Optimization, and is an umbrella term for processes in which users optimize their websites in order to rank higher on search engines such as Google whenever customers search for keywords relevant to their website.

By optimizing the various aspects of a website, SEO aims to improve its ranking on search engine result pages (SERPs), thereby increasing the quantity and quality of traffic. In layman’s terms, it helps more people to find your website by increasing its digital visibility.

Why is SEO important?

There’s an old SEO joke that goes like this: A man asks a detective “Where’s the best place to hide a body?” The detective answers “Why, on the second page of Google, of course!”. In other words, ranking on the first page of Google is the key to getting traffic and therefore sales or viewings on your webpage, as few people bother to look past the first results page.

In fact, the first spot on Google is ten times more likely to get a click than results number ten, and the top three results receive over half of all clicks. That’s why the goal of every SEO strategist is to get a website into the top ten search results on Google, and preferably in the top three.

That’s why SEO marketing lives on, despite some people saying that SEO is dead. The answer is: it’s more alive than ever. It just doesn’t fit into the mold of the quick-results culture of the modern world, but it is still effective.

The evolution of SEO

SEO as a term first came into use in 1997, despite the first website being published in 1991. The coin was termed John Audette of Multimedia Marketing Group early that year, and so the hunt for the top of the search engine results pages began.

In the beginning, there were several competing names for the concept, including search engine ranking, website promotion, etc. The strongest competitor was the term “search engine marketing”, which was originally pitched as a successor to SEO. But ultimately, search engine optimization proved to be the most steadfast and all-encompassing term, while SEM is used to describe concepts like paid search marketing and advertising.

Google’s rise to power

In the 2000s, Google grew to become the search engine giant we know it as today. Soon enough, the organization was able to survive on its own. At that time, they also launched effective web crawlers and PageRank algorithms, which changed the SEO game.

Google began measuring both on-page and off-page content to decide SERP listings, forcing SEO to expand their work sphere and link-building took off as a popular tactic. Around the same time, Google also introduced PageRank scores, a website score between 1-10, which was an early version of today’s Domain Authority.

These measures were broken down further with the introduction of Google Analytics and the Google Webmaster Tools (Search Console) in 2006. Later major updates, such as Panda and Penguin in 2011 and 2012 respectively, were put in place to sort out poor quality SEO work and reward those with quality websites.

To this day, Google continues to release core and minor updates that impact the way that SEO can work. The platform has grown to be such a reputable platform that in 2022 it was estimated that Google accounted for more than 85 percent of the search engine usage, which is why it’s the platform that most SEO strategies focus on today.

The big three: Local, social, mobile

There have been three major changes in the way that people search the web, that has not been a result of search engine updates. The first of these came in the mid-2000s, when there was an adaptation toward geographical searches, which birthed local SEO. This meant that people were now searching for businesses near them, such as restaurants or car washes, media, gaming and sports agents, thus increasing the need for separate local search engine strategies. This development also resulted in the advancement of end-user data, including search history and personalized interests.

Fast-forward another decade into the 2010s, and a whole new set of searching and web-using emerged. Rather than just using the universal search-functions, users were now turning to medias such as YouTube, Facebook, LinkedIn and other social medias for news and knowledge. Most importantly for SEO, these networks became revolutionary in building brand awareness. As such, the old term of search engine marketing (SEM) became ever more important on these platforms.

As users started to bring their lives and entertainment from the big screens, such as laptops or TVs, they also began to use search engines straight from their mobile phones. This third change in user patterns led to mobile searching overtaking desktop searches in 2015, and added mobile adaptability to the list of SEO tools.

The 2020s, AI, and the future of SEO

We’ve finally arrived at our current time. The 2020s have brought with it a continued increase in digital usage and SEO is perhaps more important than ever. One of the biggest challenges the world of SEO stands before today is generative AI. Chat GPT, X including Grok, the free global access to generative AI as a search function, was released in the winter of 2022/2023, and has garnered instant attraction from both customers and competitors, including Google. It is still unclear what impact generative AI will have on SEO practices such as keywords analysis, although it is already affecting the quality of content on the web.

New strategies for new challenges

As new SEO directives arrive from Google’s updates, they also require new strategies. However, some companies have decided to create new strategies with a focus on longevity. Among new strategies are both traditional link-building and outreach including, in combination with inspiration from the traditional PR marketing sphere.

The other two strategies that they’ve developed are strongly data-driven market research and PR. The market research is a process in which the company can help customers who want to scale globally to find the best geographical place for them to start their SEO journey, based on SEO factors such as demand and competition.

The market-driven PR can build on that market research or stand alone, as a new way of reaching new marketing partners in international business circles. From these new partners, it is then possible to continue with link-building as well as traditional PR strategies. This is a unique way of piercing niche markets across the globe to attract potential customers.

How does SEO work?

Now that we’ve seen the evolution of SEO it’s time to get to the real question: what is SEO marketing actually, and how does it actually work? In order to understand how SEO works, it’s important to understand these two things: what Google wants and what the customers want. Only by doing so will you understand how you should optimize your web page.

What Google wants

One of the reasons why Google rose to such immense heights early on was due to the founders’ initiative to implement RankPage, or clear guidelines for how to rank content on their platform. Initially, the program worked by ranking content dependent on the link structure of the website, that built the foundation for the modern link building strategies. Simply put, links to the webpage acted as votes of confidence for the webpage.

Today, this concept has developed into the E-E-A-T formula, where Google ranks content based on Experience, Expertise, Authoritativeness, and Trustworthiness. These measures are interpreted by what the site’s link building looks like, such as what EEAT websites include links back to their landing page. They then ensure that the webpage produces reliable and accurate information, and are most likely to answer their customers’ questions.

Ultimately, the reason why Google wants to prioritize high quality content is because happy Google customers are more likely to return to Google for more information, and therefore generating income for the search engine.

So, how does Google find and rank the webpages? They do this through three stages: crawling, indexing, and serving results.

Crawling means that Google sends “bots” or computer programs to scan through large chunks of the internet to find new or updated pages. They can only find it by going through a link.

Googles then sorts through and organizes the content and puts it in the huge Google Index – a database for webpages.

Lastly, Google serves the results by how relevant they are to the customer queries.

What the customer wants

Broadly speaking, there are three types of searches that customers make, and they can be described as Do-Know-Go. Whenever we search the internet, we either want to do something (such as make a purchase or visit a tourist attraction), know something, or go somewhere. These three types of searches can be further broken down, but these are the basic concepts.

These three prompts can help you optimize your content so that you are answering the demand of the people. By realizing what your customer wants, you can provide SEO-optimized content which is relevant and fresh, which Google will reward you for.

SEO components, or how to do SEO

So how does a webpage get to that top of the search engine results page? While there is no quick fix, SEO provides a long-term strategy which aims at doing just that. SEO incorporates several different tactics in this long-term strategy, in which there are three main components:

Technical SEO

On-page SEO

Off-page SEO

Technical SEO refers to optimization on your webpage. This can for example mean implementing site maps so that Google can crawl the page more easily, increasing the website speed, or making the site mobile adaptable.

On-page SEO refers to edits to the content that is already on the webpage, rather than the technicalities behind it. This can for example include keyword optimizing headings, producing SEO-optimized blog posts, URL and picture optimization, and adding meta titles and descriptions.

Off-page SEO, on the other hand, is part of the link-building strategy. The focus here lies on building credibility and brand awareness by for example writing guests posts and linking to your webpage on other, reputable sources. The key here is to create backlinks, which give authority and endorsement to your website, and thus giving Google a sign that you are a credible source too.

To get good results, it’s important to implement all of the tactics above in a combined effort to get Google’s attention. However, these general descriptions are only scraping the top of the iceberg of SEO. Beneath these lay a whole science of various methods and strategies to rank at the top of the results page.

Link-building

The on-page and off-stage SEO practices can also be called SEO link-building. That’s because they both refer to building a link-system which Google will reward, whether it’s by driving links to your website from other credible sources or creating a seamless link-flow internally on your webpage.

Links to and on your website act as votes of trust, credibility and authority, which is why they are a crucial part of your SEO strategy. However, the links need to be carefully and thoughtfully crafted so that they maintain the right level of relevance and credibility, which can be done through producing high quality SEO content.

SEO content

For both on-page and off-page work, SEO content plays a huge role. As mentioned earlier, Google ranks webpages depending on both their link-building and how credible, authoritative, and expert their content is. However, these two factors are not as separate as one might think: with high quality content, it is also easier to build a good SEO link-building network.

Often when we discuss SEO content, we tend to think of texts of lesser quality that are packed with poor quality links. However, due to Google’s updates, such as Penguin, poor content is continually being phased out. That means individuals and agencies are having to spend more time recruiting better writers and spending more time on content.

As we discussed earlier, SEO content needs to be adapted to both the demands from the customer (a.k.a. the searching person) and Google. That means texts need to be relevant, authoritative, credible, and high quality. These texts also need to be SEO optimized using meta-data, such as titles and descriptions, and keywords in the headings in order for Google’s crawlers to pick up better on the relevancy factor.

That being said, the research and preparation for both good and bad content remains the same – all SEO content needs proper keyword research.

Keyword research

Finding the right keywords will not only make you more competitive as an SEO user, but will also help you understand your audience better. That’s because keywords are clues to who your audience is. For example, the keywords “how to ski” and “ski maintenance” could technically be placed in the same text contextually, but they imply that we’re dealing with skiers of different skill levels.

The keywords are both guides for the link-building process and the content. When building links, it’s important that both the link, the placement, and the publishing website are relevant in the context in order for Google’s crawlers to give it a credible ranking.

There are several tools on the market for finding the best keywords, and there are also a ton of metrics for understanding how good a keyword is and what the chances are of breaking into the competition for that specific keyword. Common metrics include keyword difficulty, traffic potential, cost-per-click, etcetera.

Brand awareness

Ultimately, what these various tactics aim to do is to bring brand awareness to your website. People are twice as likely to purchase from a brand they recognize. An American study found that 75 percent of shoppers tend to go for known retailers, and nearly 70 percent do the same when deciding what search result to click on.

Doing SEO: alone or SEO agency?

As you can tell, there is a lot of information and knowledge that goes into producing and completing good SEO strategies. If you are considering adapting some SEO strategies, you may be wondering whether you should do it all on your own or hire an agency.

Without sugar-coating it, doing SEO alone is a lot of hard work. First and foremost, you got to have basic understandings of both SEO tools, Google Analytics, and good writing skills. Then you need good networking skills and a sense of price bargaining to get your links out to credible sources. On top of this, you need to stay up to date with all the latest developments within Google updates, market changes, and new technologies such as generative AI which can impact your SEO strategies. All of this can be both time consuming and costly.

If it feels overwhelming, there are a ton of SEO agencies on the market that are ready to help. Some of them focus solely on SEO content production, whereas others focus solely on technical SEO or solely on SEO link-building.

Some agencies offer entire packages, where staying SEO updated, building and optimizing webpages, link-building, content production, and publishing is included. Together with the new data-driven strategies and tactics, Media Man Group offers services that are great for both those who are somewhat new as to those who are already familiar and wanting to grow beyond.

FAQ: Frequently asked questions about SEO

What is SEO?

SEO stands for Search Engine Optimization. It is a digital marketing form that focuses on creating digital visibility on search engines such as Google by improving websites’ rankings in the search results.

What is the difference between SEO and SEM?

SEO stands for Search Engine Optimization and works with creating organic ranking improvements on platforms like Google. SEM stands for Search Engine Marketing and focuses on paid promotions and marketing on platforms like Google.

How long does SEO take?

Good SEO typically takes between 4 months to a year to see good results. However, it’s crucial to understand that SEO is a long-term strategy, that is never really finished. If you are lucky enough to rank at 1 on Google, the job doesn’t stop there: then you want to maintain that spot by continuing your SEO work.

Why do you need SEO?

SEO helps to build brand awareness, which is key in gaining credibility amongst both Google and potential customers. That’s why SEO is worth it, even if it is a long game.

Media Man

The Media Man Group is primarily and online news, media and sports management firm and website portal developer. By default Media Man developed many effective SEO (Search Engine Optimisation) techniques and strategies since their launch in 2001. SEO helped elevate Media Man websites into Hitwise "Top 10" status (entertainment - personalities) category. Media Man also offers a range of media and convergent media services including article copy, PR (public relations), text link based campaigns, product placement and endorsement, buzz marketing (via websites and social media) and brand building. The company is best known for insightful media analysis, specalising in pop culture/entertainment, streaming and subscriber television including PPV (Pay-Per-View), PLE, pro wrestling aka sports entertainment coverage, MMA (mixed martial arts), and commentary and coverage on an array of trending topics, with strong focus on X (formerlly Twitter), Alphabet (Google, YouTube, Blogger etc) and new and emerging technology and news platforms and developments. MM is both organic search and AI search friendly. Media Man is often referenced in both mainstream, niche and alternative news media stories. The company motto remains "Putting Your Name Out There".

Websites

Media Man
www.mediaman.com.au

Media Man Int
www.mediamanint.com

#Agency #Search #PopCulture #SEO #Authority #Expert #Experts #NewsMedia #Creative #Niche #Agent #PR #AI #GregTingle #trend #buzz #media #mediaman #mediamanint

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Charlotte, North Carolina

WWE SmackDown
February 21, 2025
Smoothie King Center
New Orleans, Louisiana

WWE RAW
February 24, 2025
Heritage Cup Center
Cincinnati, Ohio

WWE NXT
February 25, 2025
Andrew J. Brady Music Center
Cincinnati, Ohio

WWE SmackDown
February 28, 2025
Scotiabank Arena
Toronto, Ontario, Canada

WWE Elimination Chamber
March 1, 2025
Rogers Centre
Toronto, Ontario, Canada

UFC
March 1, 2025
UFC Fight Night
UFC Apex

UFC
UFC 313
Pereira vs Ankalaev
March 8, 2025
T-Mobile Arena
Las Vegas, Nevada

WWE
WrestleMania 41
April 19-20, 2025
Allegiant Stadium
Las Vegas, Nevada

WWE Clash In Paris
August 31, 2025
Paris La Défense Arena

*card/s subject to change

Jake Paul vs. Mike Tyson | Official Trailer | Netflix

Jake “El Gallo” Paul faces Mike Tyson, the Baddest Man on the Planet, in the highly-anticipated fight the world’s been waiting for. Live on Netflix. Friday, November 15th at 8pm ET | 5pm PT.

Jake Paul vs. Mike Tyson Katie Taylor vs. Amanda Serrano Mario Barrios vs. Abel Ramos Neeraj Goyat vs. Whindersson Nunes

Watch on Netflix: https://netflix.com/title/81764952

About Netflix: Netflix is one of the world's leading entertainment services, with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Jake Paul vs. Mike Tyson | Official Trailer | Netflix

Jake Paul battles Mike Tyson as they headline this must-see boxing mega-event streaming live in five languages from AT&T Stadium in Arlington, Texas. (Credit: Netflix)

BAD BOYS COLLIDE IN TEXAS on NOVEMBER 15, 2024

Jake Paul vs. Mike Tyson Is Officially One Month Away
https://netflix.com/tudum/articles/jake-paul-vs-mike-tyson-live-release-date-news

It’s all happening: For the first time ever, Netflix and Most Valuable Promotions (MVP) are teaming up for a boxing mega-event headlined by Jake “El Gallo de Dorado” Paul versus The Baddest Man on the Planet, Mike Tyson. The event will stream live on Netflix from the AT&T Stadium in Arlington, Texas, on Nov. 15. A rematch between undisputed super lightweight champion Katie Taylor (23-1, 6 KOs) and unified featherweight champion Amanda “The Real Deal” Serrano (47-2-1, 31 KOs) is also rescheduled for the same day in the co-main event. Explore more on the main, co-main, and undercards below; win tickets to the fight here; and be sure to tune in on Netflix on Nov. 15 at 8:00 p.m./5:00 p.m. ET to watch. (Credit: Netflix)

Media Man: Pumped. KO excitement and action. What the world is talking about and will continue to for quite some time. All power to both fighters. The fans win!

Combat Sports

December 14, 2024
Saturday Night's Main Event XXXVII

WWE Crown Jewel
November 2, 2024

November 30, 2024
WWE Survivor Series: WarGames

October 27, 2024
UFC 308
Etihad Arena
Abu Dhabi, United Arab Emirates
Ilia Topuria vs Max Holloway
Robert Whittaker vs Khamzat Chimaev

October 13, 2024
UFC Fight Night Vegas
APEX, Las Vegas
Brandon Royval vs Tatsuro Taira

October 12, 2024
BKFC Spain
Marbella, Spain
3 Title Fights

WWE Bad Blood
Rhodes and Reigns vs The Bloodline
October 5, 2024
Atlanta, Georgia

October 6, 2024
UFC 307
Salt Lake City, Utah

September 29
UFC Fight Night France
Renato Moicano vs Benoît Saint Denis

WWE Speed

September 27, 2024
WWE SmackDown
Hayes vs Andrade 6

September 13, 2024
Bare Knuckle Fighting Championship
BKFC 66 - Blas vs Reber
Seminole Hard Rock Hotel. Hollywood, Florida

September 14
UFC
UFC Noche aka UFC 306
Sphere, Las Vegas
O'Malley vs Dvalishvili

September 14
Premier Boxing Champions
MGM T-Mobile Arena

UFC 305

RAC Arena
Perth, Western Australia

Dricus du Plessis vs Israel Adesanya - Middleweight Title

Kai Kara-France vs Steve Erceg

Tai Tuivasa vs Jairzinho Rozenstruik

Mateusz Gamrot vs Dan Hooker

Li Jingliang vs Carlos Prates

Junior Tafa vs Valter Walker

Josh Culibao vs Ricardo Ramos

Casey O'Neill vs Tereza Bleda

Jack Jenkins vs Gavin Tucker

Tom Nolan vs Alex Reyes

Song Kenan vs Ricky Glenn

Stewart Nicoll vs Jesus Aguilar

*correct at time of publication

Videos

UFC 305 Embedded: Vlog Series - Episode 1
https://youtube.com/watch?v=bdtnIiKbMoA

Champ Dricus Du Plessis and Israel Adesanya train for their title bout; Steve Erceg walks his dog; Jairzinho Rozenstruik eats after training; Tai Tuivasa arrives in Perth; Carlos Prates hangs out with his mom; Kai Kara-France gets a haircut. (Credit: UFC)

UFC 305 Embedded: Vlog Series - Episode 2
https://youtube.com/watch?v=SExOmPWMKVU

Champ Dricus Du Plessis shows off his belt; The City Kickboxing team trains together; Mateusz Gamrot explores nature; Carlos Prates gets one last cardio session in at home; Steve Erceg hangs out with his parents; Tai Tuivasa has a hard workout session. (Credit: UFC)

UFC 305 Countdown - Du Plessis vs Adesanya
https://youtube.com/watch?v=wLfQ6aHxELY

The UFC 305 Countdown previews the intense rivalry between UFC middleweight champion Dricus Du Plessis and former champ Israel Adesanya ahead of their historic main event, which marks the first time two African-born fighters battle for a UFC title. Don't miss the main card action that kicks off at 10pm ET / 7pm PT on Saturday August 17. (Credit: UFC)

"Cultural roots run deep for the people of Africa. The pride of the nation is echoed through its sporting culture. In recent years the rise of African fighters in the UFC has been clear and present" ... Narrator

Websites

UFC 395
http://ufc.com/event/ufc-305

UFC Official Website
http://ufc.com

UFC YouTube
http://youtube.com/UFC

Media Man: Very solid card. History will be made. Pumped!

Pro Wrestling

WWE

Promos Matter In Pro Wrestling

WWE's Karrion Kross Has Developed Into One Of World's Best Over Past Year + ; WWE Creative Offered Time To Shine; Can't Wait For The Netflix Killer Version: Media Man

Mr Kross @realKILLERkross Is A Former Media Man 'Pro Wrestler Of The Month' and 'Sports Entertainer' Of The Month winner and finalist. What some don't know is that Kross would wipe the mat with most of the world's pro wrestlers in an uncontrolled aka real- insert your own word, situation. Wrestler, fighter, MMA and master promo.

Promos In The Who Have Impressed Of Late In Addition To Kross Include: Logan Paul, LA Knight, Paul Heyman, Solo Sikoa, Jacob Fatu, Nia Jax, Tiffany Stratton, Liv Morgan, Lexis King and Sol Ruca. Promos are subjective in nature, but these days Karrions are motion picture grade in our view. Netflix Movies, Blumhouse and others surely have an eagle eye on.

Previously known as names such as:

"The White Rabbit"
"The People's Executioner"
"The Devil Of Monterrey"

The WWE Universe should wake up and know him as a man not to mess with. Ala the legendary "Macho Man" Randy Savage, "The cream always rises to the top". Cheers to the worldwide Kross Cult/Kult. So Sayeth.

Promo:

"What are you doing, Woods? What are you doing? No, no, no. Please don’t do that. Do not involve other people in our business. I don’t like that. I don’t appreciate it. Not only that, it defeats the entire purpose of everything I’m trying to do for you. I’m trying to help you stand on your own two feet. I never said, ‘Don’t ever talk to Kofi again,’ or, ‘You can’t visit him on the holidays,’ or, ‘You can never tag with him again.’ All I suggested was that you take a step away from New Day. You had I guess your own interpretation of that. Don’t turn me into the bad guy here. Kofi’s the bad guy. You, I’m suspicious of at this point because all you’re gonna do for those guys is get them severely hurt. I don’t know what you’re trying to do here. Are you trying to replace the New Day? You think these two guys are gonna be the next Big E and Kofi Kingston? No, brother. It doesn’t work that way. This is not going to help you. The only thing that’s going to help you is to learn how to stand on your own two feet and then, you come with me. If you’re not going to do that, well, next Monday, I’m gonna see you, like I always do. When I do, I’m gonna step on your head. Then I’m gonna leave you where I find you, just like I do. Because after all, you beat me once, right? Haha. Sure you did. You beat me where Kofi couldn’t. That’s the confidence we want. I’m telling you right now, that’s never gonna happen again. You understand what I’m trying to tell you? Get rid of these guys, or else. Tick tock" Karrion Kross

https://x.com/realKILLERkross/status/1813032453449347141

Websites

Real Killer Kross
https://www.killerkross.com/

WWE: Karrion Kross
https://www.wwe.com/superstars/karrion-kross

The Final Testament

Media Man

Current Projects

Websites

Media Man Int Media Man Australian Sports Entertainment

Greg Tingle Promotions

Special Project Summary For Media Man Group (Media Man Int, Media Man Australia and Australian Sports Entertainment)

Movie Box Office (North America)

August 18, 2024

1. Alien: Romulus - $41.5m

2. Deadpool & Wolverine - $29m

3. It Ends with Us - $24m

4. Twisters - $9.8m

5. Coraline - $8.4m

6. Despicable Me 4 - $6m

7. Trap - $3.4m

8. Inside Out 2 - $3.2m

9. Stree 2 - $2.6m

10. Borderlands - $2.4m

others...

Harold and the Purple Crayon

Cuckoo

Longlegs

The Firing Squad

A Quiet Place: Day One

Bad Boys: Ride or Die

The Fabulous Four

Fly Me to the Moon

Raayan

Bad Newz

MaXXXine

The Bikeriders

Sound of Hope: The Story of Possum Trot

Horizon: An American Saga

The Lion King

Kalki 2898 AD

Kinds of Kindness

The Garfield Movie

Kingdom of the Planet of the Apes

Jatt & Juliet 3

Blue Lock Thee Movie - Episode Nagi

Daddio

Janet Planet

The Watchers

The Exorcism

Thelma

GHOST Rite Here Rite Now

Furiosa: A Mad Max Story

The Fall Guy

The Strangers: Chapter 1

The Lord of the Rings: The Fellowship of the Rings

Haikyuu!! The Dumpster Battle

In a Violent Nature

Ezra

Sight

* Correct at time of publication

Movie Box Office (North America)

August 4, 2024

1. Deadpool & Wolverine - $97m

2. Twisters - $22.7m

3. Trap - $15.6m

4. Despicable Me 4 - $11.3

5. Inside Out 2 - $6.7m

6. Harold and the Purple Crayon - $6m

7. Longlegs - $4.1m

8. The Firing Squad - $1.6m

9. A Quiet Place: Day One - $1.4m

10. Bad Boys: Ride or Die - $601,000

others...

The Fabulous Four

Fly Me to the Moon

Raayan

Bad Newz

MaXXXine

The Bikeriders

Sound of Hope: The Story of Possum Trot

Horizon: An American Saga

The Lion King

Kalki 2898 AD

Kinds of Kindness

The Garfield Movie

Kingdom of the Planet of the Apes

Jatt & Juliet 3

Blue Lock Thee Movie - Episode Nagi

Daddio

Janet Planet

The Watchers

The Exorcism

Thelma

GHOST Rite Here Rite Now

Furiosa: A Mad Max Story

The Fall Guy

The Strangers: Chapter 1

The Lord of the Rings: The Fellowship of the Rings

Haikyuu!! The Dumpster Battle

In a Violent Nature

Ezra

Sight

* Correct at time of publication

News

Box office numbers down approx 70 percent from last year

(References: Wikipedia, Box Office Mojo, IMDb, Deadline and The Hollywood Reporter)

News

News.com.au holds number one news traffic ranking in April for fourth consecutive month - May 22, 2023

News.com.au has retained the number one news website traffic ranking for the fourth month in a row, reaching 12.71 million Australians in April.

The latest Ipsos Iris report showed the news website has resolidified its market-leading stance, although there was a three per cent dip month-on-month in unique audience. Average time on site per person, sitting at 29 minutes and 55 seconds, also slipped modestly compared to March.

Oliver Murray, news.com.au editor, pointed out April was a month when many should’ve switched off to enjoy Easter and the school holidays.

“It’s testament to our team that we kept serving up news they needed to read,” he said.

That content offering drew in the largest and most engaged audience in the news category, he pointed out – six in 10 online Australians.

“We saw a 17 per cent month-on-month increase in our sports audience to become the number one sports brand, driven by our NRL and AFL coverage,” Murray said.

“Australians also turned to us for travel news, reaching an audience of 2.541 million and leading the travel news category.”

The gap between news.com.au and rival ABC News, sitting in second spot, is sizeable. The national broadcaster’s web offering attracted the eyeballs of 11.14 million Aussies.

Rounding out the top five was nine.com.au with 10.73 million unique viewers, 7news.com.au on 10.06 million, and Daily Mail Australia on 8.35 million.

The Ipsos Iris report found 20.2 million people used a news website or app in April, with engagement increasing by 1.2% to almost six hours per person, per month.

Major news events ranging from the death of comedian Barry Humphries to the arrest of former US President Donald Trump and the federal budget helped fuel the increase, it said.

The report called out travel-related browsing in the month, given Easter and the school holidays, with 16.9 million Aussies aged 14 and above visiting a travel website or app in April.

Those in the 55-plus age bracket spent the most time browsing – 33% more than those under 55 – while women were more likely to use travel sites and apps than men. People aged 25 to 39 are the largest cohort engaging with travel content online.

(News.com.au)

News

Sydney Morning Herald is the country’s best-read masthead May 22, 2023

The Sydney Morning Herald has retained its position as Australia’s top masthead, with more readers across all platforms than any other over the 12 months to March this year.

Total News figures from the industry’s official data provider, Roy Morgan, showed 7.7 million people, or about one in three Australians, read the masthead. It puts the Herald ahead of its traditional NSW rival, the News Corp-owned Daily Telegraph, which has 3.98 million readers.

The Herald’s sister paper, The Age, cemented its place as the most-read Victorian masthead with 5.2 million readers, and the outlets’ Good Weekend magazine was the premier Saturday insert. It had an average print readership of 754,000 people, up 4 per cent for the quarter.

Print was a particular bright spot for this masthead, with the Monday to Friday newspaper recording 17 per cent growth year over year and quarterly growth of 4 per cent, taking its average readership per edition to 417,000. It marks the sixth consecutive quarter of growth for the physical newspaper, while the Sun Herald’s Sunday print edition was steady, up 1 per cent, to a readership of 423,000. In the last four weeks, an average of almost 1.9 million people read the printed paper.

The Herald and Age’s Good Food and Traveller titles had audiences of 1.49 million and 1.56 million, respectively, each month. Sunday Life had an average issue print readership of 419,000, and Domain defied a softening real estate market, seeing annual growth of 7 per cent and quarterly growth of 5 per cent, to record an average issue print readership of 537,000.

“I am proud of our team for achieving such a strong result, particularly given the challenging environment all publishers are finding themselves in right now,” Herald editor Bevan Shields said.

“The Herald continues to set the benchmark for quality journalism in Australia and I want to thank our subscribers and readers for their continued support for what we do.”

Roy Morgan’s data covers all news brands and digital news websites and tracks audiences on Apple News and Google News.

(The Sydney Morning Herald)

News

Financial Review most-read business masthead. By Sam Buckingham-Jones - May 22, 2023

The Australian Financial Review is the country’s most-read premium business masthead, reaching a print and digital audience of 3.5 million people, figures released by Roy Morgan show.

More than 1.1 million people read the print edition of the Financial Review over the past four weeks, and the masthead reported its third consecutive quarter of growth and a year-on-year increase of 6 per cent. The Australian suffered an annual drop of 17 per cent in print readership for the same period.

The Financial Review’s combined print and digital audience fell slightly from last quarter, from 3.6 million to 3.5 million, but the decline was smaller than rivals.

The AFR Weekend print edition readership grew 59 per cent, on the Roy Morgan figures, and 11 per cent in the last quarter. The weekend and weekday print editions have recorded their highest quarterly result since 2018.

The Australian Financial Review Magazine recorded a print readership of 481,000, after quarter-on-quarter growth of 12 per cent and annual growth of 14 per cent. This is AFR Magazine’s highest quarterly result since 2018.

“After the hit from COVID-19, it’s encouraging to see readers return to the newspaper edition of the nation’s premium business, finance and political publication,” said the masthead’s editor-in-chief, Michael Stutchbury.

“That’s an endorsement of the newsroom’s journalism, including our breaking and ongoing pursuit of the PwC tax scandal.

“At the same time, the Financial Review continues to hold the most digitally focused readership of any newspaper brand as we increase our share of that national market.”

Nine’s total publishing assets – including the Financial Review, nine.com.au, The Sydney Morning Herald, The Age, WA Today, Domain Digital and more, reach a de-duplicated audience of 16.6 million Australians across print and digital.

ThinkNewsBrands, a group representing news publishers, says 16.5 million Australians read news each week and 20.6 million or 96 per cent of Australians read news each month.

The Total News readership figures are produced each quarter by Roy Morgan for ThinkNewsBrands.

(The Australian Financial Review)

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