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Affiliate
Marketing and Advertising vs Flat Fee placement vs CPA (Cost Per Acquisition)
Quality
and comprehensive coverage and strategy vs commission only What
is best for brands and publishers?; Elements of both can be win - win says Media
Man agency Award
winning media agent and business development executive shares thoughts Feature
article in development 




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From
my experience it usually works out very well when the publisher and brand is motivated
for results, and aiming to get short, medium and longer term results. Spread the
risk and share in the success of the campaign. Build in a modest retainer and
reward achievement of results with bonus components. This is a true Win - Win
- Win (Greg Tingle - former Telstra and Optus 'Salesperson Of The Month' and Virgin
Games and Bwin.Party 'Affiliate Of The Month' finalist. Creator and Project Manager
of Hitwise Australia awards finalist website) - Media
Man Australia 
Cost
per acquisition (CPA), also known as cost per action, pay per acquisition (PPA)
and cost per conversion, is an online advertising pricing model where the advertiser
pays for a specified acquisition - for example a sale, click, or form submit (e.g.,
contact request, newsletter sign up, registration etc.) Direct
response advertisers often consider CPA the optimal way to buy online advertising,
as an advertiser only pays for the ad when the desired acquisition has occurred.
The desired acquisition to be performed is determined by the advertiser. In affiliate
marketing, this means that advertisers only pay the affiliates for leads that
result in a desired action such as a sale. This removes the risk for the advertiser
because they know in advance that they will not have to pay for bad referrals,
and it encourages the affiliate to send good referrals. Radio
and TV stations also sometimes offer unsold inventory on a cost per acquisition
basis, but this form of advertising is most often referred to as "per inquiry".
Although less common, print media will also sometimes be sold on a CPA basis.
(Wikipedia) News Advertising
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