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THQ Press Event with ‘Attitude’ - August 30, 2012
(Credit: WWE)

"WWE '13" features presentation

Los Angeles — There might have been a heat wave out on the streets of Los Angeles during SummerSlam week, but it was nice and cozy inside the 200-seat Clive Davis Theater Saturday night, August 18, as THQ played host to an invitation-only press event to unveil "WWE '13," the latest video game in the long-running franchise.

The festivities started off with a bang, as the intimate theater — situated inside the GRAMMY museum in downtown Los Angeles — rocked to a dance number performed by Brodus Clay and The Funkadactyls. Afterward, Corey Ledesma, Creative Director of WWE Games, took to the podium and officially welcomed media and fans to what he called "a historic day for WWE Games."

On the eve of SummerSlam, the exclusive affair proved to be the biggest press event in the history of the franchise, with more than 100 media guests in attendance. THQ’s excitement about the game was well warranted, as there was an obvious buzz in the theater. (READ EXCLUSIVE INTERVIEW WITH LEDESMA)

"WWE '13," which is scheduled for an October 30 release, features the largest roster ever in a WWE video game, as more than 80 playable Superstars and Divas will do battle on the virtual landscape. With Downloadable Content Packs, that already-impressive number will bump up to more than 100 playable Superstars and Divas. The game’s developers promise that "WWE '13" will bring together the best of today with the elite from one of the most beloved periods in WWE’s history through the game’s highly anticipated Attitude Era single-player campaign.

Ledesma showed exclusive, never-before-seen in-game footage from "WWE '13," and walked the crowd through several exciting new features. Aside from the obvious aesthetic improvements — this year’s game features the most realistic character models and the smoothest, most fluid animation engine to date — the revolutionary "WWE Live" has provided the game with a dramatic audio overhaul, making gamers feel as though they are actually at a WWE Live Event.

Ledesma next introduced the audience to "Catching Finishers," a brand-new feature that allows competitors to literally catch their opponent in mid-air and nail him or her with a finishing move, completely swinging the momentum of a match. Shortly after, a cheer went up through the auditorium when footage of a superplex onto the ringside floor — a monumental move that’s new to "WWE '13" — flashed across the screen.

New, devastating maneuvers permeate the game, as players will now be able to crash through the ringside barricade, perform finishers on top of the announce table and even destroy the ring, ala Big Show and Mark Henry in a new feature dubbed "Spectacular Moments." Ledesma went on to say, "We are all about customization," and explained the game’s Create-an-Arena feature, which gives players total control over where their favorite Superstars will do battle.

Talk then turned to the Attitude Era, and to "WWE '13's" epic and in-depth single-player campaign that allows gamers to play through that time in WWE history — a period that spans from the formation of D-Generation X through WrestleMania XV.

"We want you to relive every moment from the era," Ledesma stated before showing off some of the Attitude Era-specific features of the game, such as the ability to follow either an Austin 3:16 storyline, or a DX story, both of which span two years on the Attitude Era timeline. All matches in that timeline will feature the classic announce team of Jim Ross and Jerry "The King" Lawler on commentary, authentic Attitude Era entrances and themes and an Attitude Era-specific audience.

After the video presentation, the stage was cleared for a panel discussion featuring three WWE Hall of Famers and a host of current Superstars, all amped up and ready to talk about "WWE '13" and the impact of the Attitude Era. Legendary commentator Jim Ross led the panel, which included "Stone Cold" Steve Austin, Mike Tyson, WWE Champion CM Punk, World Heavyweight Champion Sheamus, Dolph Ziggler, AJ Lee and Brodus Clay and The Funkadactyls.

The discussion was lively, as Superstars spoke fondly about their memories of the Attitude Era — whether from the perspective of a participant or as a fan watching on television. J.R. set the tone for the evening, saying, "This is one of the most enjoyable experiences I’ve had in 38 years." He added, "This is a very smart video game."

Speaking about the Attitude Era specifically, J.R. pointedly stated, "Nothing was rehearsed — it was just what came out of our hearts." Austin, who was the catalyst of that time period, added, "It’s great that this game comes back around [to those times]. It just shows how powerful the Attitude Era was." WWE Champion CM Punk, the cover Superstar of "WWE '13," said, "The Attitude Era had this chaos about it," a notion that THQ promises will be well-represented in the game.

When asked about favorite Attitude Era moments, everyone on the panel had a different, memorable recollection. For recent WWE Hall of Fame inductee Mike Tyson, his favorite moment was similar to one of his heyday in-ring victories — short and to the point: "Knocking out Shawn Michaels. It was a good right hand."

After the panel, various media affiliates had the opportunity to speak with each participant about the game, and about what the Attitude Era meant to them. A visibly excited AJ Lee told, "I just found out through Twitter [that I am in the game]. I didn’t think I was in it. It was a very pleasant surprise. I cried like a little baby — for real."

As a kid playing WWE games, Dolph Ziggler used to create and play as a Superstar he named “The Natural” (a Superstar combining Billy gunn’s hair, abs and trunks, and "Stone Cold’s" knee braces "just for the street cred"). "A dream come true for me would be to get in the ring with Shawn Michaels," he said while discussing the new game. "I don’t know if that’ll happen in real life, but I can make it happen in 'WWE '13.'"

Sheamus' favorite feature in the new game is the inclusion of "Spectacular Moments." The Great White told, "Being driven through a barricade at ringside — as Mark Henry did to me last year — When I saw that moment recreated in the video game, I felt every bit of it." For his part, The Funkasaurus was direct in his answer to what he’s most looking forward to about "WWE '13": "I’m looking forward to Brodus Clay going absolutely buck-wild in the Attitude Era."

As he so often did during the Attitude Era, "Stone Cold" closed out the show and summed things up nicely, saying, "I’m excited to be part of this game. I think THQ has done the best job of capturing what the Attitude Era embodied — attitude."

And now, for the first time in 15 years, a WWE game will feature moments and storylines taken directly from those years when "WWE '13" hits stands on October 30. (Credit: WWE)



THQ Outlines Business Strategy of Focusing Exclusively on High-Quality Core Games and Connected Experiences for Key Franchises

Company Exiting the Kids' Licensed Category

AGOURA HILLS, Calif., Jan 25, 2012 (BUSINESS WIRE) -- THQ Inc. THQI +0.54% announced its updated business strategy as the company exits traditional kids' licensed video games and focuses on its core video game franchises and digital initiatives for the future. The company will continue to build its strong portfolio of core game franchises and align its resources to deliver games on both existing consoles and new and emerging platforms. The company intends to accelerate digital revenues by extending and supporting key console launches, and to create dedicated digital properties for emerging platforms.

As part of the alignment, THQ is in the process of exiting its relationships with kids' licensed entertainment companies but will continue to sell certain previously released titles.

"THQ will be a more streamlined organization focused only on our strongest franchises," said Brian Farrell, President and CEO, THQ. "The success of Saints Row(R): The Third(TM) is an example of what our revised strategy and focus can achieve. We have now shipped 3.8 million units globally and are currently expecting to ship between five and six million units lifetime on this title. Additionally, our robust digital content offerings for this game have resulted in the highest digital revenue of any console title in our history."

The company's five internal studios are developing games aligned to several of THQ's key franchises, including the upcoming launch of UFC(R) Undisputed(TM) 3 and Darksiders(R) II, as well as Company of Heroes, inSANE, Saints Row, Warhammer 40,000, and the new title from Patrice Desilets and his team. The company also continues to work with prominent external development talent on both existing and new franchises. THQ's goal is to optimize its portfolio for the current generation of consoles and to establish new franchises on the next generation of game devices.

THQ will discuss its new streamlined business model that reflects this strategy in more detail on its third quarter 2012 conference call scheduled for Thursday, February 2, 2012.

About THQ

THQ Inc. THQI +0.54% is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers, wireless devices and the Internet. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at . THQ and the THQ logo are trademarks and/or registered trademarks of THQ Inc.


THQ Inc. (NASDAQ: THQI) (Toy Headquarters) is a global American developer and publisher of video games. The company develops products for video game consoles, handheld game systems, as well as for personal computers and wireless devices. THQ's titles span most major interactive entertainment software genres, including action, adventure, racing, fighting and wrestling, first person shooter, puzzle, role-playing, simulation, sports, and strategy.

The company maintains a balance of internally created and externally licensed content in its product portfolio. THQ's internally created franchises include Saints Row, Stuntman, Frontlines: Fuel of War, Red Faction, MX vs ATV, Juiced, Company of Heroes and others. The company also holds exclusive, long-term licensing agreements with leading sports and entertainment content creators including World Wrestling Entertainment (WWE), Games Workshop (Warhammer 40,000), Ultimate Fighting Championship (UFC), Nickelodeon and Disney·Pixar.


The company began building out its internal product development capabilities in 2001 with the acquisition of Volition, Inc. located in Champaign, IL. Since then, THQ's internal studio system has grown to 16 studios across the globe with distinct capabilities across all viable gaming platforms. Studios such as Relic Entertainment, Paradigm Entertainment, Juice Games, Kaos Studios, and Volition, Inc., who are working on games for next generation of consoles as well as PCs.

THQ's global distribution network includes offices in North America, Europe and Asia-Pacific as follows: United States, Canada and Mexico; Austria, Denmark, France, Germany, Italy, Spain, Switzerland, the Netherlands and the United Kingdom; Australia, Korea, and Japan. Key THQ Wireless brands include Star Wars, WWE and certain Disney-Pixar properties. THQ Wireless serves content via all major carriers worldwide including Sprint, Motorola, Nokia (N-gage), AT&T, Sony-Ericsson, Orange in Europe and others.

The company has several titles in development for next-generation console systems and personal computers, including Frontlines: Fuel of War, Saints Row 2, Destroy All Humans!, Company of Heroes and Stuntman. Major franchises include games based on THQ's long standing licensing relationships with WWE, Disney/Pixar and Nickelodeon. In addition, the company holds long-term rights to Bratz from MGA Entertainment and Warhammer 40,000 from Games Workshop.

On May 10, 2007, THQ reported its highest annual sales figures and net profits ever for the fiscal year which ended March 31. THQ's revenues reached over $1 billion.


Big Huge Games
Founded in 2000 by four veteran game developers and acquired by THQ in 2008, Big Huge Games is a video game studio focused on cutting-edge technology and aimed at mass-market game development. Big Huge Games founders Brian Reynolds, Jason Coleman, David Inscore and Tim Train continue in the tradition of creating inspired and innovative games for PC and next-generation consoles. Creating games that have received numerous "Game of the Year" awards and accolades, Big Huge Games is headquartered in Timonium, Maryland.

Blue Tongue Entertainment
Founded in 1995 and acquired by THQ in 2004, Blue Tongue Entertainment Pty. Ltd. is located in Melbourne, Australia. Blue Tongue has released titles in many genres, from Windows PC simulations to console platforms. Blue Tongue's most recent games include Barnyard for the PlayStation 2, Nintendo GameCube, Wii and Windows PC; and Nicktoons Battle for Volcano Island for PlayStation 2 and GameCube. Today, Blue Tongue is developing original and licensed titles for current and next-generation consoles.

Concrete Games
Located in Carlsbad, CA, Concrete Games was established by THQ in 2004 and has an expanding team of highly talented individuals bringing years of game development experience to the THQ Studio System. Team members have contributed to titles such as Halo: Combat Evolved and Halo 2, Medal of Honor, and Everquest. Concrete Games is focusing on next-generation game consoles technology and original titles. On January 23rd, 2008, THQ announced that it would be shutting down Concrete Games. A "substantial number of the studio's employees" will be offered positions at other studios.

Heavy Iron Studios
Heavy Iron Studios was founded as a THQ studio in 1999. Heavy Iron has worked in close partnership with creators of high profile, animated feature film properties, including Disney•Pixar's The Incredibles and The SpongeBob SquarePants Movie video game. Heavy Iron's previous hit titles include Scooby-Doo!: Night of 100 Frights and SpongeBob SquarePants: Battle for Bikini Bottom. Both of these titles were nominated in consecutive years by the Academy of Interactive Arts & Sciences for "Children's Title of the Year." Heavy Iron is working on next-generation console games within the character action and platform genres. Heavy Iron Studios is located in Los Angeles, CA.

Helixe Games
Founded in July 2000, Helixe Games specializes in innovative game development for Nintendo handheld gaming platforms. The studio has produced games for the Nintendo DS™ and Game Boy® Advance including top-selling Disney•Pixar's The Incredibles and Cars, as well as games based on the Star Wars and Scooby-Doo franchises and numerous titles based on popular Nickelodeon brands. Today, Helixe is focused on high profile licensed games for the Nintendo DS and Game Boy Advance. Helixe is located just outside of Boston, MA.

Incinerator Studios
Established by THQ in 2005, Incinerator Studios was founded by industry veterans with development experience in the NFL GameDay game, Twisted Metal, and MLB: The Show franchises from Sony, as well as the Midnight Club franchise from Rockstar Games. Incinerator produced Disney•Pixar's Cars for the Wii console, and it now creating multiple genre-leading projects for all of the next-generation consoles. Incinerator Studios is located in Carlsbad, CA.

Juice Games
Founded in 2003 and acquired by THQ in 2006, Juice Games released the 1.5 million-unit selling Juiced in June 2005. and so far, 1.5 millions sales for Juiced 2. The game won the best New UK/European Studio in the 2005 Develop Industry Excellence Awards. Juice Games also develops titles for popular handheld and mobile gaming devices. Juice Games is located in Warrington, UK.

Kaos Studios
Established by THQ in 2005, Kaos Studios was formed by industry veterans of the first person shooter genre. The group's core team had key roles in Trauma Studios' Desert Combat, the multi-million download modification for the original Battlefield 1942, and includes members of the R&D team for DICE's Battlefield 2. Additional members of the 50-person team contributed to the development of shooters that include FEAR, Medal of Honor, and Doom 3. Kaos is currently developing Frontlines: Fuel of War, a large-scale FPS title for Windows PC, Xbox 360, and PlayStation 3. Kaos Studios is based in New York, NY.

Locomotive Games
Formerly Pacific Coast Power & Light, Locomotive Games was founded in 1997 and acquired by THQ in 1999. Locomotive Games has developed racing, arcade, and action titles for the PSP system and Wii video game console, including Disney•Pixar's Cars for the PSP. Locomotive first partnered with THQ on titles such as Nuclear Strike and Road Rash for the Nintendo 64. After becoming an official THQ studio, Locomotive developed the motor cross title, MX Superfly. Currently, Locomotive is working on several titles for both the PSP system and Wii platform. The studio is located in Santa Clara, CA.

Mass Media
The core group of Mass Media came together in the late 1980s at Cinemaware. In 1995, Mass Media became an exclusive developer for Time Warner Interactive. Since then and before being acquired by THQ, Mass Media was an independent developer. The company is based in Moorpark, CA, and has worked on such titles as Full Spectrum Warrior and Full Spectrum Warrior: Ten Hammers for THQ.

Paradigm Entertainment
Founded by industry veterans in 1997, and acquired by THQ in 2006, Paradigm Entertainment has multiple projects for next-generation consoles, including the next Stuntman driving game. Paradigm has created a variety of well-known action games including Pilot Wings 64, Beetle Adventure Racing, and SpyHunter. The studio is located near Dallas, TX.

Rainbow Studios
Based in Phoenix, Arizona, Rainbow Studios was founded in 1996 and acquired by THQ in 2001. In 2006, Rainbow developed Disney•Pixar's Cars, a racing title based on the hit film and released on all major gaming platforms. Rainbow also developed the "MX" franchise, including MX Unleashed and MX vs. ATV Unleashed, both of which achieved "Greatest Hits" and "Platinum Hits" status from Sony and Microsoft. During its fifteen-year video game history, Rainbow's racing and technological expertise gained success with titles such as: Motocross Madness, Motocross Madness 2 (winner of Best Sports Computer Game of 2000 by the Academy of Interactive Arts and Sciences), Splashdown, ATV Off-Road Fury, ATV Off-Road Fury 2, and Mat Hoffman Pro BMX 2.Rainbow studios two new games releasing October, and December are Cars 2 and MX vs ATV, untamed, According to their main site, Rainbow Studios is currently developing a new action/adventure game exclusively for the Wii.

Relic Entertainment
Based in Vancouver, BC, Relic Entertainment was founded in 1997 and acquired by THQ in 2004. Relic Entertainment develops real-time strategy games, such as Company of Heroes, which is one of the highest rated Windows PC games. Relic's history of critically acclaimed titles began with Homeworld, which received several Game of the Year and Strategy Game of the Year awards from PC Gamer and Computer Gaming World. Since then, Relic has released Homeworld: Cataclysm (co-developed with Barking Dog Studios), Impossible Creatures, Homeworld 2, Warhammer 40,000: Dawn of War with its expansions Winter Assault, Dark Crusade and the upcoming Soulstorm, The Outfit, and Company of Heroes with its expansion Opposing Fronts.

Sandblast Games
Formerly Cranky Pants Games. Formed by THQ in 2002, Sandblast Games brought together veteran industry talent from Electronic Arts, Nintendo to focus on cutting-edge design for current and next-generation gaming platforms. Sandblast Games developed Evil Dead: Regeneration for the Sony PlayStation 2 and Xbox video game system, based on the cult horror film by director Sam Raimi. Sandblast Games also created versions of the critically acclaimed Red Faction II and Summoner: A Goddess Reborn for the Nintendo GameCube. Sandblast Games is currently working on Destroy All Humans! Path of the Furon for next-generation consoles. Sandblast Games is located near Seattle, WA.

THQ Studio Australia
Founded in January 2003, THQ Studio Australia most recently shipped Avatar The Last Airbender: The Burning Earth, on PlayStation®2, Wii, and Xbox 360®. Previously, the studio created the hit Nickelodeon titles Avatar: The Last Airbender, SpongeBob SquarePants: Lights, Camera, PANTS! and Jimmy Neutron: Attack of the Twonkies on the Wii, PlayStation2, Nintendo GameCube and Xbox®. With a staff of around 90 and a strong internal technology group, the studio is currently building titles on sixth and seventh generation video games consoles. More information about THQ Studio Australia can be found at

Vigil Games
Vigil Games was founded in 2005, most notably by comic legend Joe Madureira, and acquired by THQ in 2006. The team's combined game credits include Unreal Tournament, Tom Clancy's Ghost Recon, Dark Age of Camelot, Daxter, Elder Scrolls III: Morrowind, and others. Vigil Games is working on blending unique visual style with innovative gameplay to create next-generation console titles. Vigil Games is located in Austin, TX.

Volition, Inc.
Volition, Inc. was acquired by THQ in 2000 to develop original titles for all major gaming consoles. The company was created when Parallax Software (the developer of the Descent series) was split. (The other half was the now-defunct Outrage Entertainment who developed Descent 3 and Alter Echo.) Volition, Inc. developed the FreeSpace series of space simulation computer games, and other titles including: Red Faction, Red Faction II, Summoner, The Punisher. In August 2006, THQ and Volition released Saints Row, the first next generation open-world title for the Xbox 360 video game and entertainment system from Microsoft. Among other innovative features, Saints Row combines extensive character and vehicle customization with multiplayer gameplay over the Xbox Live network. Saints Row was the number one selling game following its release and received Editor's Choice accolades from and GamePro. They are currently working on a follow-up, Saints Row 2, scheduled to be released in 2008 for PlayStation 3 and Xbox 360. Volition is located in Champaign, IL.

Additional Developers/Divisions

* Blitz Games
* Game Workshop
* Gas Powered Games
* SimBin Development Team AB
* Team17
* Slingdot
* ValuSoft
* Universomo
* THQ Wireless
* Genetic Anomalies (Acquired in 1999, no longer in operation)

Upcoming games


* Darksider: Wrath of War (Xbox 360, PlayStation 3)
* Destroy All Humans! Big Willy Unleashed (PSP, Wii)
* Destroy All Humans! Path of the Furon (Xbox 360, PlayStation 3)
* de Blob (Wii,DS)
* Frontlines: Fuel of War (Xbox 360, PC)
* Saints Row 2 (Xbox 360, PlayStation 3)
* WALL-E (Wii, Nintendo DS, Xbox 360, PC/Mac, PlayStation 2, PlayStation 3, PSP)
* Warhammer 40,000: Dawn of War MMO (PC)
* Warhammer 40,000: Dawn of War: Soulstorm (PC)
* Worms: A Space Oddity (Wii)
* UFC 2009 (Xbox 360, PlayStation 3)
* Zoo Tycoon DS 2 (Nintendo DS)
(Credit: Wikipedia)





First Release, "Playboy Games: Pool Party,"
Scheduled to Launch Worldwide In Summer 2008

AGOURA HILLS, Calif. - January 28, 2008 - THQ Wireless Inc., a subsidiary of THQ Inc. (NASDAQ: THQI), today announced that it has signed a worldwide agreement with Playboy Enterprises, Inc. (NYSE: PLA, PLAA) to exclusively develop Playboy-branded mobile games. The multi-year Playboy agreement covers the development and publishing rights to multiple Playboy-branded, lifestyle themed, non-nude mobile games featuring bikini-clad Playmates to be released worldwide. The first title, Playboy Games: Pool Party, is scheduled to launch in summer 2008.

"Given the extensive appeal and popularity of the Playboy brand, mobile games based on this license are sure to provide a fun and entertaining experience," said Adam Comiskey, vice president, international, THQ Wireless. "THQ Wireless is ideally positioned to provide engaging games with the hallmark of the Playboy lifestyle."

"The number of Playboy fans around the world has never been greater and that popularity is reflected in the growing sales of Playboy-branded products and services," said Ed Lang, senior vice president of mobile, Playboy Media Group. "Given the growth of the mobile industry, we're excited to join THQ Wireless in offering this next-generation form of entertainment to consumers."

Playboy Games: Pool Party will include a set of mini-games depicting animated, bikini-clad Playmates at the famous Playboy Mansion engaged in "pool party sports" including poolside water balloon fights, waterslide slaloms and aquatic mechanical bull riding. Developed by THQ Wireless internal studio Universomo, Playboy Games: Pool Party is based on actual events held at the Playboy Mansion and immortalized in the Playboy Home Entertainment DVD release, Playmate Playoffs, hosted by Chuck Woolery.

About Playboy Enterprises Inc.
Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates television networks and distributes programming globally; owns, a leading men's lifestyle and entertainment website; and licenses the Playboy trademark internationally for a range of consumer products and services.

About THQ
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at and THQ, THQ Wireless, Universomo and their respective logos are trademarks and/or registered trademarks of THQ Inc.

The statements contained in this press release that are not historical facts may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as "THQ"), including, but not limited to, expectations and projections related to the agreement with, Inc. and the Playboy Games: Pool Party mobile video game, and are based upon management's current beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ's financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Quarterly Reports on Form 10-Q and Annual Report on Form 10-K for the fiscal period ended March 31, 2007, and particularly the discussion of risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. (Credit: Playboy Enterprises).

Playboy Enterprises Inc.
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Matt Kalinowski

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Louise Norton

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