Sydney Morning Herald showcases TV News and Current Affairs; Yarns from a media and sports agent


Sydney Morning Herald showcases TV News and Current Affairs; Yarns from a media and sports agent - October - December 2018

The Sydney Morning Herald - TV News and Current Affairs

Gonzo journalism, spin - PR or both

Satire and News. A Media Man exclusive...

News? Yes please - Would you like advertising with that? Yes thanks, just a few text links and a banner, no need for a television or multi-platform campaign

What FAANGS are on offer today? Oh, a Facebook and Instagram outage... the founders left. Satire - we have a STAN deal today, it's our friendly FAANG. Fairfax is in bed with STAN, not NETFLIX, but we will get one of our hacks to put in a few nice lines about the October NETFLIX Australia offerings... Geez, thanks. Is GLOW (Gorgeous Ladies Of Wrestling) back on this month? No, sorry, but we have IRON FIST and DAREDEVIL. What's about the other Marvel themed shows? Sorry sir, they have a new home at Movies Anywhere, but I'm not allowed to give you the website, but you can Google it!

Calling all Australian cartoonists and illustrators... we've got more news fodder for you. Hello, David Rowe, John Shakespeare, Eric Lobbecke, Cathy Wilcox, Mark Knight (tennis anyone?)...

The Sydney Morning Herald - TV News and Current Affairs

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The SMH used to be delivered via a branded aircraft

by Greg Tingle

Newspaper websites are evolving with the changing times, and that's a good thing.

While it's easy to get pissed off at many changes in and around the news media industry in Australia and beyond, it's also refreshing to be able to find positive changes when you look deep enough.

Now, we already know that media is one of the toughest and most competitive industries in the world - I've been in the game since 2001, and actually back to 1995, if I include the 5 years at the late, great, Optus Vision, where we knocked doors, managed accounts from Optus HQ at Chatswood, retained and bundled, upsold PPV's and ethnic channels and all the rest. Those we the days. My first close up look at the "rivers of gold", which in many ways peaked for me circa 2008.

Let's not even dig into the often bias ABC. Hopefully they can get back on track with the new boss. The word in the biz is that the predecessor wasn't very good, nor well liked or respected. Aw well, you can't please everyone.

A term called "usability" is talked alot in reference to websites, and I do like how the SMH (and The Age) have categories and sub categories. The TV News and Current Affairs section is a great example of this. Sure, it might look a bit tabloid, and that's what some of the content is, but its pretty easy to find.

Just maybe the SMH could go for a new slogan. Now, it certainly doesn't need to be 'IF IT BLEEDS, ITS LEADS, but perhaps something in the same vein at New York Post's 'A GOOD HEADLINE KICKS YOU IN THE EYE BALLS'. I would have preferred, 'NEWS THAT KICKS YOU IN THE EYEBALLS', but I'll digress. BTW, see newshound movie flick NIGHTSTALKER, if you haven't already, but I much prefer THE POST and CITIZEN KANE. And, how can we forget THE RUM DIARIES and FEAR AND LOATHING IN LAS VEGAS.

Kudos for Fairfax Media for still being in business, and they do offer some extremely credible news journalism - even if they don't have anywhere near as many foot soldiers and hard nosed journalists as they did in say circa 1990. The Sydney and Melbourne pubs don't quite have as many journo patrons as they used to a decade or so back, so that can be construed as a positive... but not for the pubs bottom line. An before you ask, no, I do not drink, but I am well aware of the reputation that the media biz has for those who indulge in beer and ... um, other. It's pretty back and WHITE when in comes to the availability of drugs in and around the biz. For me, a cappuccino will be just fine thanks, and perhaps a beer if its a BBQ or grand final game. Last time I indulged in beers I got escorted from a North Bondi establishment by Sunny, under direction of John Singleton, as its was very well warranted. I got shite faced to say the least. The SMH didn't report that story, but you couldn't miss the BONDI BLONDE bits featuring the likes of Paris, Jamie, Koby, the Icebergs and you know the rest.

For readers who didn't know, about a decade ago I worked for The Sydney Morning Herald for a couple of months. It was in advertising, and I blitzed it in real estate and auto classify sales. So much so that it pissed off much of the sales team, as I showed up a few bludgers and under performers, and eventually management gave me a DCD - Don't Come Monday. "You don't fit the culture" I was told! So, was the culture back then one over under performance for sales / advertising? Back then the newspaper was almost the size of a phonebook. Now, its more like a restaurant menu, so draw your own conclusions. Being loud an a go getter is not always a positive, but its usually is. A loud sales team is a healthy sales team. Morgues are quite and so are low moral offices. Get it.

This little write up is a work in progress. I figured that if I write enough articles one day I can put them all together and call it a book! It may be another 5 to 15 years till I actually release my own book, so enjoy these small samples in the meantime. Read all about it, Real all about it!

Seriously, well done to the folks at Fairfax Media. I Love the SMH. Domain's doing quite nicely also, and is a rock of a foundation to keep the ship afloat. News Limited, we love you guys too... just check our articles and features on you guys if you were not too sure. We are waiting for News Local to blow the lid on a government scandal, with a strong element containing at least one office in Sydney's Eastern Beaches region, but I can be a patient man when required.

Read something you didn't like? Sue me, or tell the dog! Time for a swim and surf - that will help keep the stress levels of the news and adverting biz at bay.

Oh, special thanks to Mother Nature today for the rain. The rain has apparently effected my internet connection today, so it got me away from web browsing and social media, and back to some actual writing. Talk about a blessing in disguise. And, always remember that the PEN IS MIGHTIER THAN THE SWORD. Most fear not, we love media and sports agent / advertising projects, but there is one particular government related department that we've been doing some journalism and investigation on. It's a ticking time bomb type story. When we are ready, it will blow up and get national / international headlines. Goes all the way up to a former Australian Prime Mister, and no, its not Malcolm Turnbull, who we like and respect, even though the Libs have lost their way in many regards. Ok, off the politics, and back to current affairs, TV, tabloids and all the stuff that actually sells papers.

Have a great week and be kind to one another.

 

A former Sydney Morning Herald campaign. Is there a light at the end of the tunnel? Sure hope so. Time for a bigger and brighter blowtorch.

 

Previous campaign using a SMH as clothing. Creative: Human Statue Bodyart

 

What would the late, great, Kerry Packer (once owner of Channel Nine and ACP) makes of all the fund and games that have been happening in the Australian media landscape?

 

Rupert Murdoch (News Corp - FOX), is not a big fan on the FAANGS, with special mention of Facebook and Google

 

Spider-Mouse captures Captain America in its web. (Disney took over Marvel years ago)

 

A GOOD HEADLINE KICKS YOU IN THE EYEBALLS. (New York Post)

 

CITIZEN KANE. Wildly regarded as one of the greatest movies of all time.

 

Websites

The Sydney Morning Herald - TV News and Current Affairs

 

TMZ.com TMZ Sports TMZ Facebook

 

New York Post New York Post - Entertainment

News

Sydney Confidential vs Herald Sun (Entertainment) vs The Sydney Morning Herald (Entertainment and Private Sydney) vs the rest

Sydney Morning Herald readership hits 5 million, 1 million ahead of rivals - 2nd October 2018

Sports news media war intensified; Sports Illustrated vs ESPN vs TMZ Sports vs Rolling Stone et al

News media, social media giants and content creators battle for eyeballs, hearts, minds and advertising budgets

News, advertising, media and promotions; Australia-wide and global developments

Rolling Stone ramps up its coverage of WWE, sports entertainment, pro wrestling, UFC, and MMA, extreme sports et al

Journalism vs PR (public relations), with advertising in the mix

Sponsored content advertising and promotion campaigns vs organic - natural search results; A media and new media overview

Newspapers vs Online Newspapers vs websites vs social media, YouTube et al

Online newspapers; News apps way of the future, says Media Man agency

Niche media, marketing and media campaigns the way to go, says Media Man agency

Herald Sun scores ace with Mark Knight's Serena William Williams illustration; Follows up with smash hit Welcome To PC World cartoon - September 2018

Herald Sun newspaper; The Melbourne favorite wins votes with its social media platforms showcasing Australian and international arts, music and sports entertainment

 

Directory

Newspapers Online: Media Man Int and Media Man Australia directory

 

Multimedia

New York Post: Media Man Int and Media Man Australia profile

 

Cartoons by John Shakespeare

 

Sydney. Always. A previous advertising and media campaign. Time changes things.

 

Fairfax Media. Photo art by Greg Tingle