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Alphabet Inc. is an American multinational technology conglomerate holding company headquartered in Mountain View, California. Alphabet is the world's third-largest technology company by revenue, after Amazon and Apple, the largest technology company by profit, and one of the world's most valuable companies. It was created through a restructuring of Google on October 2, 2015, and became the parent holding company of Google and several former Google subsidiaries. Alphabet is listed on the large-cap section of the Nasdaq under the ticker symbols GOOGL and GOOG; both classes of stock are components of major stock market indices such as the S&P 500 and NASDAQ-100. The company is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. The establishment of Alphabet Inc. was prompted by a desire to make the core Google business "cleaner and more accountable" while allowing greater autonomy to group companies that operate in businesses other than Internet services.

Sports Culture/Streaming

NFL - YouTube b2b

In Case You Missed It

May 14, 2025

Alphabet's YouTube snatched exclusive rights to an NFL game for the 2025 season, marking the first time the video platform will livestream an NFL game at no charge in its entirety. The deal ads to YouTube’s statement as the U.S. home for the NFL’s Sunday Ticket premium package.

YouTube will exclusively stream the NFL’s Friday night Week 1 game of the upcoming season from São Paulo, Brazil, on Sept. 5, 2025, to most users globally on YouTube and YouTube TV. (Not available on YouTube in Canada, where the NFL has an existing streaming deal with Bell Canada, and will be "blacked out" in a few other countries.)

YouTube made the announcement ahead of its Brandcast upfront event Wednesday evening in New York.

In February, the NFL announced that it would reprise a Week 1 game at Corinthians Arena in São Paulo, Brazil, kicking off the 2025 International Games with the Los Angeles Chargers as the designated team. The Chargers’ opponent will be announced on Wednesday, May 14, when the full 2025 NFL schedule is released at 8 p.m. ET.

The amount YouTube is paying for the rights to the Week 1 game isn't in the public domain. But the NFL continues to be the hottest commodity on television: In the U.S. last year, 45 of the 100 most-watched TV broadcasts were NFL games, including the entire top ten, per Nielsen. Last year, NBCUniversal paid $105 million for Peacock streaming rights to the NFL’s first Brazil game during Week 1, the New York Times’ The Athletic published.

The NFL and YouTube have been b2b media partners for many years, but they significantly rocketed the partnership starting with the 2023-24 season when YouTube became the exclusive U.S. retailer for the Sunday Ticket out-of-home package. Under the 7-year Sunday Ticket deal, Alphabet/Google is reportedly paying the NFL upwards of $2 billion per year. Sunday Ticket includes access to all out-of-market Sunday regular season NFL games (based on a viewer’s location) broadcast on CBS and Fox.

The NFL has been carving out media rights to streamers for live games in a bid to expand their reach to younger fans and audiences overseas.

Netflix enjoyed two Christmas Day games last year, including a halftime performance by Beyoncé, and it’s confirmed for another Xmas doubleheader in 2025. In addition, Amazon’s Prime Video will get just one December 25 football game for the upcoming season as part of Amazon’s deal for “Thursday Night Football” (which currently runs through the 2033 season). Prime Video also has a wildcard game in January 2026 and will present the third edition of “Black Friday Football” the day after Thanksgiving featuring the Chicago Bears at the Philadelphia Eagles.

“We are excited to expand our relationship with YouTube to bring this year’s Brazil game to a worldwide audience,” said Hans Schroeder, the NFL’s executive VP of media distribution. “YouTube and YouTube TV have been incredible partners of the NFL for several years and boast an immense global reach, and we look forward to Week 1 in São Paulo.”

YouTube chief business officer Mary Ellen Coe said, “Streaming the Friday night game to fans for free around the world will mark YouTube’s first time as a live NFL broadcaster — and we’ll do it in a way that only YouTube can, with an interactive viewing experience and creators right at the center of the experience.”

YouTube didn’t provide details on the production partner or commentators the Brazil broadcast. According to YouTube, in 2024, users spent more than 350 million hours watching official NFL content on YouTube.

In addition to the rights to the Week 1 game, YouTube signed a multiyear deal with the NFL for the annual Super Bowl Flag Football game featuring creators and artists, with additional international flag football games. They teamed up for the first livestreamed flag football event at Super Bowl LIX in New Orleans this year, which garnered more than 6 million live views across the YouTube channels of the NFL and participating creators, athletes and artists (which included IShowSpeed, Kai Cenat, Jason Kelce, Michael Vick, Cam Newton, Quavo and Jordan Chiles).

The NFL first launched its official channel on YouTube in 2015 and now has more than 14 million subscribers. The channel features clips, highlights, game-day compilations and exclusive original content series.

Alphabet may get the government regulator probe every now and again, but when it comes to live football games they now have quite the rep as MVP player and touchdown star.

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WWE

Promos Matter In Pro Wrestling

WWE's Karrion Kross Has Developed Into One Of World's Best Over Past Year + ; WWE Creative Offered Time To Shine; Can't Wait For The Netflix Killer Version: Media Man

Mr Kross @realKILLERkross Is A Former Media Man 'Pro Wrestler Of The Month' and 'Sports Entertainer' Of The Month winner and finalist. What some don't know is that Kross would wipe the mat with most of the world's pro wrestlers in an uncontrolled aka real- insert your own word, situation. Wrestler, fighter, MMA and master promo.

Promos In The Who Have Impressed Of Late In Addition To Kross Include: Logan Paul, LA Knight, Paul Heyman, Solo Sikoa, Jacob Fatu, Nia Jax, Tiffany Stratton, Liv Morgan, Lexis King and Sol Ruca. Promos are subjective in nature, but these days Karrions are motion picture grade in our view. Netflix Movies, Blumhouse and others surely have an eagle eye on.

Previously known as names such as:

"The White Rabbit"
"The People's Executioner"
"The Devil Of Monterrey"

The WWE Universe should wake up and know him as a man not to mess with. Ala the legendary "Macho Man" Randy Savage, "The cream always rises to the top". Cheers to the worldwide Kross Cult/Kult. So Sayeth.

Promo:

"What are you doing, Woods? What are you doing? No, no, no. Please don’t do that. Do not involve other people in our business. I don’t like that. I don’t appreciate it. Not only that, it defeats the entire purpose of everything I’m trying to do for you. I’m trying to help you stand on your own two feet. I never said, ‘Don’t ever talk to Kofi again,’ or, ‘You can’t visit him on the holidays,’ or, ‘You can never tag with him again.’ All I suggested was that you take a step away from New Day. You had I guess your own interpretation of that. Don’t turn me into the bad guy here. Kofi’s the bad guy. You, I’m suspicious of at this point because all you’re gonna do for those guys is get them severely hurt. I don’t know what you’re trying to do here. Are you trying to replace the New Day? You think these two guys are gonna be the next Big E and Kofi Kingston? No, brother. It doesn’t work that way. This is not going to help you. The only thing that’s going to help you is to learn how to stand on your own two feet and then, you come with me. If you’re not going to do that, well, next Monday, I’m gonna see you, like I always do. When I do, I’m gonna step on your head. Then I’m gonna leave you where I find you, just like I do. Because after all, you beat me once, right? Haha. Sure you did. You beat me where Kofi couldn’t. That’s the confidence we want. I’m telling you right now, that’s never gonna happen again. You understand what I’m trying to tell you? Get rid of these guys, or else. Tick tock" Karrion Kross

https://x.com/realKILLERkross/status/1813032453449347141

Websites

Real Killer Kross
https://www.killerkross.com/

WWE: Karrion Kross
https://www.wwe.com/superstars/karrion-kross

The Final Testament